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Schneider Electric

Global energy management and automation provider

Marketing and Communication Business Leader

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeStezzano, ItalyNo salary listedIn-person

About the Job

Requirements

  • A master's degree in economy, business, management, or equivalent is required.
  • Fluent English is required.
  • Five years of relevant experience focused on increasing product or brand awareness in the market, creating a brand market for targeted customers, and implementing promotional programs is required.
  • Experience creating or coordinating advertising and promotional materials based on predetermined marketing themes and messages is required.
  • Experience identifying an optimal mix of advertising and promotional channels aligned with customer market segmentation and buyer personas is required.
  • Experience managing in-store promotions and clarifying promotion terms with retailers is required.
  • Experience managing conferences, congresses, and events and coordinating brand promotional merchandise is required.
  • Experience measuring advertising and promotion effectiveness for return on investment is required.

Responsibilities

  • Plan and execute marketing communication programs and communication activities in line with country brand and organic growth objectives, as well as business unit and global functions requirements, leveraging global marketing tools and processes, including marketing automation.
  • Assess marketing communication program effectiveness and return on investment, and adjust accordingly.
  • Assemble and localize communication assets by the marketing communication mix for country deployment and leverage global campaigns.
  • Provide transversal support and collaborate with other functions.

About the Company

Schneider Electric

Global energy management and automation provider

Schneider Electric is a global specialist in energy management and automation. It helps homes, businesses, and industries run electricity more efficiently by selling electrical products, automation hardware, software, and related services. Its offerings cover electrification, automation, and digitization, and solutions connect devices, collect data, and control systems to optimize energy use in smart industries, resilient infrastructure, and data centers. The company distinguishes itself with a broad, end-to-end portfolio and a worldwide presence in over 100 countries, combining hardware, software, and services to address sustainability and reliability. Its goal is to help people and organizations use energy more efficiently, reduce environmental impact, and improve uptime and reliability.

Company size
10,001+
Company stage
IPO
Headquarters
Rueil-Malmaison, France
Founded
1836

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