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PowerPlan

Asset-management software for financial optimization

Director of Product Strategy

Product MarketingConfirmed live in the last 24 hours
Full-timeAtlanta, GA, USANo salary listedHybrid

About the Job

Requirements

  • At least 8 years of experience in product strategy, product marketing, or go-to-market leadership at B2B enterprise software companies.
  • At least 4 years in a senior- or director-level role with ownership of strategic outcomes rather than only functional execution.
  • Strong financial literacy, including experience managing business cases and profit-and-loss impact.
  • A track record of leading market assessments and shaping product or portfolio strategy at the executive level.
  • Product marketing skills that translate into positioning and messaging for complex, technical enterprise sales cycles.
  • Analytical fluency with market data, financial modeling, and quantitative analysis.
  • A bachelor's degree in Business, Marketing, Strategy, or a related field, or equivalent experience.

Responsibilities

  • Identify and prioritize growth opportunities through market sizing, segmentation, competitive analysis, and customer research.
  • Lead go-to-market strategy for the AI innovation roadmap, including Intelligent Unitization, Intelligent Repairs, Intelligent Retirements, and PowerPlan IQ.
  • Build business cases and investment recommendations that keep the company ahead of regulatory and market shifts.
  • Define the go-to-market playbook, aligning product, sales, marketing, customer success, and professional services around each launch.
  • Establish key performance indicators and instrumentation to turn raw data into product strategy.
  • Own adoption, engagement, market share, Net Promoter Score, and revenue-impact metrics, and build reporting that keeps leadership aligned.

Desired Qualifications

  • An MBA or a strategy consulting background.
  • Experience bringing AI-powered or other emerging technology to market.
  • Experience in the energy, utility, or regulated-industry software space.
  • A background in financial software, enterprise resource planning ecosystems, or asset management technology.

About the Company

PowerPlan

Asset-management software for financial optimization

PowerPlan provides software that helps asset-intensive businesses manage and optimize their capital and asset lifecycles. Its tools capture asset data to support budgeting, forecasting, scenario analysis, and regulatory compliance across utilities, transportation, and energy. The software is sold as licenses or subscriptions along with professional services, and is supported by a professional community platform called Social Power. The company differentiates itself through deep industry knowledge, a high customer retention rate, and active employee growth, with a goal of expanding its impact across the U.S. and Canada while helping clients improve asset performance and compliance.

Company size
201-500
Company stage
Acquired
Total funding
$110.1M
Headquarters
Atlanta, GA
Founded
1994

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