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Armstrong Fluid Technology

Builds pumps and controls for building systems

OEM Regional Sales Manager

Field SalesConfirmed live in the last 24 hours
Full-timeMilan, Metropolitan City of Milan, ItalyNo salary listed

About the Job

Requirements

  • A university degree in Mechanical Engineering or Electrical Engineering and a customer-centric marketing orientation.
  • At least 5 years of industry-related direct sales experience, particularly in solution-based and value-based sales.
  • In-depth knowledge of OEM solutions and systems, including OEM product selection software.
  • Experience tracking customer sales information, forecasts, and reports using software applications such as CRM.
  • A strong understanding of complex B2B sales cycles and negotiation techniques.
  • A proven track record of exceeding sales targets and achieving revenue growth.
  • Proficiency in Microsoft Office 365.
  • Ability to create and deliver presentations to prospective customers demonstrating the value of products and services.
  • Ability to use the company's sales process and value tools to present sustainable solutions that deliver energy efficiency and long-term savings.
  • Ability to communicate verbally and in writing in English, with multilingual proficiency across French, Italian, Spanish, or German.
  • Ability to simplify complex problems, conduct root cause analysis, and provide clear recommendations.
  • Strong, team-oriented leadership skills with presence and a bias for action.
  • Strong attention to detail and highly organized.
  • Ability to communicate openly and authentically in all situations.
  • Willingness to travel up to 60–70% of the time.

Responsibilities

  • Exceed assigned booking and shipment targets within the designated territory.
  • Directly oversee assigned accounts, ensuring proactive engagement and customer satisfaction.
  • Create detailed proposals and quotations in line with the company's sales process, using available tools.
  • Build and grow the direct customer base by nurturing relationships with key OEM customers, distributors, and design engineers, and identifying new market opportunities.
  • Run sales and marketing campaigns to increase sales, brand recognition, and loyalty while refining margins and expanding market reach.
  • Define and operate the OEM sales channel within the Europe/UK region to optimize market reach and effectiveness.
  • Establish and maintain contact cadence with decision makers at prospective and existing customers using a formalized work plan.
  • Facilitate achievement of basis-of-design specifications for new factory programs and projects through coordination with client and internal stakeholders across supply chain, engineering, product marketing, operations, quality, and warranty.
  • Manage the leverage-project pipeline by training and educating OEM sales and service teams, engaging national and regional management, participating in national and regional sales and service meetings, and supporting project wins through joint sales calls and quotation support.
  • Develop and maintain client relationships, working to become the basis of design by proactively engaging consulting engineers early in the design process.
  • Understand customer needs and challenges to provide tailored solutions.
  • Provide post-sale support to resolve issues and maintain customer satisfaction.
  • Maintain comprehensive customer and competitor records and participate in sales planning sessions.
  • Analyze customer feedback to improve market share.
  • Communicate the value of products, services, and solutions to customers to increase margins and close rates.
  • Promote and sell company products and solutions using the company's sales strategy and process.
  • Call on OEM customers—including chiller, heat pump, CDU, boiler, and modular packager customers—weekly to grow the sales funnel and close projects.
  • Develop a written territory plan with objectives, goals, sales strategies, and tactics to exceed sales objectives.
  • Maintain thorough knowledge of product features, benefits, and competitive advantages.
  • Collaborate on sales strategies, marketing channels, and sales forecasts.
  • Apply commercial best practices aligned with the company's sales process.
  • Update the CRM system in real time with accurate sales activity and customer information.
  • Use the CRM tool daily to measure and track sales activities and produce biweekly market activity reports as required.
  • Track competitive activities and market conditions.
  • Work with other departments and provide feedback to enhance operations and support timely customer service.
  • Support special projects assigned by management.
  • Join key trade associations in the Europe/UK region and actively participate in local chapters such as Eurovent, AREA, and REHVA.

About the Company

Armstrong Fluid Technology

Builds pumps and controls for building systems

Armstrong Fluid Technology designs and manufactures pumps and fluid-control equipment for building owners, engineers and contractors. Its equipment moves water through heating and cooling systems and supports plumbing and fire protection, while integrated controls help operators manage system performance. The business combines manufactured equipment with engineering advice and lifecycle support, earning revenue from product sales, replacement parts and services for installed systems. It also builds packaged systems that bring related components together, allowing customers to select and install equipment as a coordinated solution. Founded in 1934, the privately held company is headquartered in Toronto, Ontario.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Toronto, Canada
Founded
1934

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