Head of Demand Generation and Field Marketing @ Qualtrics

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people acros the globe who think that’s work worth doing.

Head of Americas Demand Generation and Field Marketing

Why We Have This Role

We’re looking for an exceptional marketing director and people leader to deliver commercial impact by strategically applying the marketing mix to both generate demand and drive pipeline conversion. This person will be focused on expanding the Qualtrics business across the Americas - US geographies and industries, Canada, and Latin America. They will succeed by partnering closely with sales leadership to develop comprehensive go-to-market strategies, designed to both generate demand as well as accelerate and expand opportunities through each stage of the funnel. They will also possess a sharp eye for the details, leading their team to execute inspiring marketing activations that achieve pipeline and revenue goals. This person will be accountable for performance across all marketing channels including account-based marketing, digital, campaigns, and events, and they will be the primary point of contact to the Americas sales leadership on behalf of the horizontal marketing disciplines such as brand, scaled demand programs, comms, thought leadership, and product marketing. While possessing broad responsibility across customer segments, this person will inspire the team to deliver winning strategies for the enterprise segment through 1:1 account-based marketing and executive programs. Additionally, they will lead the development of global best practices for ABM and Enterprise Go-To-Market to create global scale and consistency, including partnering with marketing and sales operations to address how ABM works across the entire funnel.

How You’ll Find Success

Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships and leverage the strengths of sales teams.
Must have strategic acumen and execution skills, and a deep understanding of personalization, creating memorable experiences driving commercial value through account-based marketing, events, digital demand generation, and campaigns.
Must have experience managing a scale funnel across both enterprise and more transactional customer segments
Must have a demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures
Proficient in time management, navigating ambiguity, and managing multiple priorities.
Skilled negotiator who can find innovative solutions with limited resources.
Self-motivated, excellent communication, project management, and organizational abilities.
Expert in their field with fresh perspectives and ideas.
Experience using qualitative and quantitative metrics to achieve goals.
Exceptional stakeholder management and interpersonal skills required.

How You’ll Grow

By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences.
Our mission is to build technology that positively impacts businesses and makes them more human.
As a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
You will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
In this role, you will take ownership of a dedicated field region. Your responsibilities will include developing a robust marketing strategy and leading a team to execute plans with unique experiences, programs, and campaigns designed to drive demand and revenue.
We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Things You’ll Do

Take ownership of developing and implementing the Americas marketing strategy, plans, and budget.
Collaborate with sales and customer success leadership on shared GTM plans
Nurture a team of field and ABM marketers in both the US and Latin America, focusing them on activities that drive exponential growth in the regions.
Develop, lead, and execute ABM and executive programs to engage target Enterprise accounts in alignment with our acceleration and growth objectives.
Utilize various tactics, such as events, sponsorships, thought leadership, communications, executive briefings, scaled demand programs and direct marketing, based on account analysis and growth strategies developed with Sales.
Collaborate with sales leadership and account teams to map stakeholder journeys, identify key account activities, and develop communication strategies to deliver targeted and personalized engagement.
Work with the global scaled demand teams to launch personalized experiences, including microsites, for key accounts and create scalable content such as executive briefings, blogs, videos, and infographics.
Partner with the digital acquisition to drive digital awareness through paid search and social campaigns across multiple social platforms.
Utilize data, insights, and best practices to design, implement, and report on effective ABM campaigns and programs across various channels and platforms.

What We’re Looking For On Your CV

We are looking for a candidate with a minimum of 12-15 years of hands-on experience in B2B marketing, specifically in the field, events, and/or Account-Based Marketing (ABM).
This individual should have a proven track record of delivering measurable commercial results.
Finally, the ability to travel across the Americas is required for this position.

Preferred Qualifications

Degree in Marketing, Business or equivalent
Excellent copywriting skills for promotional emails, invitations and other event related materials
Knowledge of Marketo, Salesforce, Wordpress, Coda, Qualtrics and event management software

What You Should Know About This Team

We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
Though small in number, our team is agile and fiercely determined.
Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
Challenges excite us, as we view them as opportunities for growth and positive transformation.
We are not merely observers of change; we actively initiate and drive it.

Our Team’s Favorite Perks and Benefits

Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
Qualtrics Experience Program - A bonus each year for an experience of your choosing
Worldwide and diverse community that enjoys helping each other
At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You’ll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

Head of Demand Generation and Field Marketing

Qualtrics

6 month growth

1 year growth

2 year growth

Simplify's Take

What believers are saying

What critics are saying

What makes Qualtrics unique

Benefits