Regional Ads Performance Manager - Shops

Job Description

The Regional Ads Performance Manager will be responsible for driving Ads business growth and performance across the region, with accelerating advertising revenue growth being a key priority for the Ads team in 2027. They will ensure countries are well-supported in achieving their advertising revenue targets. This role serves as the key regional partner to commercial markets, providing strategic guidance, operational support, and performance management while coordinating closely with Finance on Ads P&L matters. The role also owns regional planning processes, including budgeting, target setting, and performance improvement initiatives.

Main Responsibilities

• Ads Performance Management: Lead the regional performance management of the Ads business, with a primary focus on driving Ads revenue growth as the number one priority for 2027. Monitor country performance against targets, identify risks and opportunities, and drive initiatives to accelerate growth and deliver regional revenue objectives.
• Market Partnership & Support: Act as the primary regional point of contact for 16 markets, providing guidance on product-related questions, troubleshooting operational issues, resolving execution challenges, and navigating strategic conflicts to enable successful Ads execution.
• Financial Performance & Planning: Partner closely with Finance to manage Ads P&L matters, including reconciling discrepancies between commercial reporting and financial actuals, supporting bad debt discussions, and ensuring alignment on revenue performance.
• Budgeting & Forecasting: Drive the annual budgeting and target-setting process for the Ads business, while leading ongoing forecasting, risk and opportunity assessments, and performance reviews throughout the year.
• Growth Acceleration: Partner with underperforming markets to diagnose performance gaps and co-create targeted acceleration plans and growth initiatives to improve Ads revenue performance and achieve commercial objectives.
• Product Initiative Rollout & Execution: Lead the regional rollout of Ads product initiatives across markets, ensuring alignment between Product, regional and local commercial teams. Drive market readiness, successful implementation, and adoption to ensure initiatives deliver their intended business impact and contribute to Ads revenue growth.

Qualifications

• Minimum 5 years of experience in strategy, business planning, commercial operations, finance, revenue management, project management, or related roles.
• Proven success in fast-paced, entrepreneurial startup or technology environments, with experience managing cross-functional stakeholders.
• Strong understanding of Profit & Loss (P&L) management and financial concepts, with the ability to interpret financial performance, reconcile commercial and finance reporting, and understand the business impact of revenue, costs, and bad debt.
• Experience in budgeting, forecasting, target setting, and performance management.
• Good understanding of digital advertising products and monetisation models, with the ability to translate product capabilities into commercial opportunities and drive product adoption across markets.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable business recommendations.
• Exceptional interpersonal and stakeholder management skills, with the ability to collaborate effectively with regional stakeholders, country teams, Finance, Product, and other cross-functional partners.
• Self-starter with the ability to manage multiple priorities across multiple markets while driving initiatives independently.
• Excellent written and verbal communication skills, with the ability to simplify complex topics and influence stakeholders at different levels.
• Team player who combines high performance with a positive, collaborative attitude.

Additional Information