Senior Product Marketing Manager

Description

Amazon Supply Chain Services (ASCS) is transforming how businesses move products, making Amazon's world-class logistics infrastructure available to shippers of all sizes. Amazon Shipping is the ASCS parcel delivery arm, providing fast and reliable delivery for shippers sending packages both inbound to Amazon and to their own customers through their website or other sales channels. Our team drives go-to-market, messaging, and sales enablement for Amazon Shipping, growing awareness and adoption among shippers from SMB through Enterprise.

Amazon is seeking a Senior Product Marketing Manager to lead go-to-market strategy and execution for Amazon Shipping. In this role, you will own the GTM plan for the business, develop and deploy communications to target shipper audiences across multiple channels, and monitor adoption to identify opportunities for additional impact. You will translate a technically and operationally complex delivery product into a clear, provable value proposition for customers who have many shipping options, and you will run regular campaign analysis to improve processes and outputs with an emphasis on continuous improvement. This is a fast-paced, high-impact role that requires you to work hand in glove with Product Managers, Engineers, Operators, Commercial teams, Finance partners, and parallel marketing organizations to bring meaningful value to shippers.

Our environment is fast-paced and innovative, and we are looking for a candidate who is flexible and thrives in ambiguity, excels in cross-functional influence and collaboration, and can think strategically while paying careful attention to detail.

Key job responsibilities
- Build a compelling go-to-market strategy for Amazon Shipping products and services, driving shipper acquisition and volume growth

- Define the priorities, roadmap, and operating plan to reach and exceed annual GTM goals across domestic parcel delivery offerings

- Lead GTM initiatives end to end in close collaboration with Product, Engineering, Operations, Commercial/Business Development, Finance, and the broader marketing team

- Develop and deploy marketing collateral and communications across paid, owned, and partner channels

- Deeply understand shippers and their needs across segments (SMB and Enterprise); ensure every marketing activity resonates with customers, creating meaningful engagement and driving adoption of Amazon Shipping services

- Own positioning and competitive differentiation, translating operational strengths that customers may never see directly into clear reasons to choose Amazon Shipping

- Develop KPIs to carefully manage and measure the impact of GTM campaigns, spend, and adoption

- Enable Commercial and sales teams with the messaging, collateral, and talking points that help them win and retain shippers

- Influence executive leaders through narratives, representing the Shipping marketing perspective in planning forums

- Conduct regular campaign analysis to continuously improve processes, outputs, and ROI

- Navigate ambiguity, challenge skepticism, and take on the hardest problems, willing to fail in the name of learning what works best over the long term

A day in the life
In this role you own the marketing strategy for Amazon Shipping and the day-to-day work that brings it to life. You partner closely with internal stakeholders across Product and Engineering (to understand what is being built and shape how it is positioned), Commercial and Business Development (to arm sales with messaging and collateral that win and retain shippers), Operations (to ground the story in what the delivery network actually does), and Finance (to tie marketing spend and goals to business outcomes). You also represent the Shipping marketing perspective in leadership planning forums.

Your customers are shippers, from SMBs sending a handful of packages to Enterprises moving high volume, who are deciding whether to trust Amazon with their deliveries when they already have other carrier options. The core problems you solve are making a complex, infrastructure-heavy delivery product easy to understand, giving shippers clear and provable reasons to choose Amazon Shipping, and translating operational strengths they may never see directly into a compelling value proposition.

Concretely, you move between building and executing GTM plans for launches, developing positioning and messaging, helping produce campaigns across paid, owned, and partner channels, analyzing adoption and campaign performance to decide what to do next, writing narratives for business reviews, and building the mechanisms that let all of this scale as the business grows.

About the team
We are the Product Marketing team within Amazon Supply Chain Services, sitting at the intersection of product, commercial, and the customer. Our work shapes how shippers understand and adopt Amazon Shipping, translating what the network does into reasons to choose it. We are a high-ownership, cross-functional team, partnering daily with Product, Engineering, Operations, Commercial, Business Development, and Finance. We value people who bring structure to ambiguity, think like business owners, and care as much about whether the message landed as whether it shipped. You will have the autonomy to own a business and the support of a team that moves fast and learns in the open.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.