Marketing Manager

Overview

At PepsiCo Canada, we believe in delivering healthy growth and capturing consumer demand through category leading innovation, making us one of Canada's top Marketing Organizations.

We are looking to hire a Marketing Manager to lead our newest brand to the portfolio, Poppi! This will give you the opportunity to champion growth within one of the largest CPG categories in Canada.

A change leader and influencer, this role will set the agenda and ensure strength of execution to deliver both short-term and long-term results.

If you have a passion for the consumer, a desire to create meaningful growth and the taste for a real challenge, this opportunity may just be the right flavour for you.

What you can expect from us: 

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Total Compensation: $97,200 - $184,400

Responsibilities

• Positively influence organization to drive focus and momentum behind poppi contributing to deliver Volume, Net Revenue, NOBPT & Share Targets
• Lead communication and media strategy as well as the development & execution of marketing plans/activities on time and on budget
• Development of consumer centric learning agenda in partnership with Insights
• Collaboration with both the US and Global Poppi teams to understand any potential lift and scale opportunities which are relevant for CDN consumers
• Partner with Sales Strategy, Field Marketing, Away from Home and Shopper Marketing teams to ensure innovation and strategic business plans address the consumer, customer and executional needs of the business  
• Lead communication with Sales organization for brand initiatives during key meetings (HQ & Field selling organization)
• Monitor brand performance on a period basis to proactively identify course corrections and or new opportunities
• Manage, motivate, coach and develop 1 direct report

Qualifications

• Minimum of Bachelor’s Degree required
• 7+ years of relevant experience in consumer packaged goods marketing
• Demonstrated people leadership and proven track record of coaching & developing others required
• Naturally social-first mindset, with an ability to identify emerging trends, cultural moments, creator/influencer activity, and shifts in consumer behavior that could be relevant to the brand.
• Brings a consumer-first and culturally curious perspective, actively seeking inspiration from both within and outside the traditional marketing space.
• Proven ability to lead agency relationships to achieve gold standard results
• Strong conception and fundamental strategic thinking skills
• Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
• Demonstrated ability to win through superior consumer marketing, ability to build a brand from its core

Careers to Smile About: 

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. 

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. 

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. 

PepsiCo may use Artificial Intelligence as part of its hiring process.  Specifically, we may use AI-based tools to screen, assess, or select applicants.

This posting is for an existing vacancy.