Area Sales Manager - Power Tools
About the job
- A B-Tech degree in Mechanical or Electrical Engineering, or an MBA in Sales and Marketing.
- A minimum of 10–12 years of experience in trade sales involving dealers or distributors.
- Understanding of the market and the product or allied products.
- Working knowledge of the distribution business.
- Conversant with the local language as required.
- Negotiation skills.
- Manage sales for Blue tools, MT, and HG in the defined territory through active development, maintenance, and growth of existing and potential direct dealers.
- Manage the network of direct dealers and sub-dealers and provide optimal service to them.
- Systematically follow up on visits and plan next steps for the conversion and development of direct dealers.
- Enhance the quality of existing channel partners.
- Develop specific initiatives to support products, including new launches and cordless products.
- Optimize entrepreneurial turnover and gross margin responsibility in terms of product mix.
- Support dealers in the B2B portal.
- Use digital tools to improve business results.
- Implement central marketing activities and collaborate with user and retail marketing.
- Gather information about competitors and market trends.
- Place products in primary and secondary channels.
- Identify opportunities to expand reach.
- Collaborate across the Business Unit power tools team and Bosch to create sales opportunities.
About the company
Bosch Home Comfort makes heating, cooling and hot-water equipment for homes, commercial buildings and industrial users. Its portfolio combines electric heat pumps with gas-fired boilers and hybrid systems, giving customers different ways to control building temperatures and supply hot water. The business sells equipment through its brands' sales networks, with products adapted to regional building needs and energy requirements. Its inverter-driven heat pumps adjust compressor output to match demand rather than running constantly at full power. The Bosch business unit was formed through the merger of Bosch and Buderus heating activities in 2004 and is headquartered in Wetzlar, Germany.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Wetzlar, Germany
Founded
2004
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Simplify's Take
What believers are saying
- Heat-pump researchers gain human-factors experience: Bosch's Wernau team tests how concealed fans change perceived noise.
- Retrofits expand the addressable market: Bosch's IDS Ultra fits most existing air-to-air systems.
- Investment funds technical work: February 2026 reporting puts Bosch Home Comfort's 2025 investment near €200 million.
What critics are saying
- Demand remains cyclical: Bosch's February 2026 report says Germany's heating market shrank 14% in 2025.
- Sales coordination stays fragmented: Bosch retains separate brand sales contacts and discount schemes.
- Facilities work extends beyond normal shifts: Bosch's advertised Facility Engineer role requires responding to off-shift emergencies.
What makes Bosch Home Comfort unique
- Regional identities stay distinct: Bosch retains Buderus and licenses the Hitachi and YORK names for its HVAC portfolio.
- Acoustics gets specialized testing: Bosch's Wernau heat-pump laboratory measures noise with 19 microphones.
- Cold-climate heating reaches below freezing: Bosch's IDS Ultra maintains full heating capacity at 5°F.
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Benefits
- Health Insurance
- Paid Vacation
- Remote Work Options
- Flexible Work Hours
- Wellness Program
- Mental Health Support
- 401(k) Retirement Plan