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Red Bull

Manufactures and markets energy drinks

Culture Marketing Manager - Events

Production ManagementPosted on Nov 12
Full-timeMumbai, Maharashtra, IndiaNo salary listedIn-person

About the Job

Requirements

  • A recognized postgraduate course in Marketing or Events Marketing is required.
  • Seven to eight years of work experience, preferably in events marketing, is required.
  • Events marketing experience, preferably with an agency or brand, is required.
  • Experience in research process management is required.
  • Strong communication and interpersonal skills are required.
  • Ability to work independently, manage a fast-paced workload, multitask, and plan ahead is required.
  • Analytical and creative capabilities are required.
  • Interest in emerging trends and ability to keep up with changing consumer behavior, especially among younger audiences, are required.

Responsibilities

  • Take end-to-end ownership of assigned music, dance, and culture events, translating strategic and creative direction into execution strategies, plans, and consumer experiences.
  • Manage the full event lifecycle from briefing and concept development through planning, production, live execution, and post-event evaluation.
  • Develop and manage project plans covering timelines, budgets, production, suppliers, venues, stakeholders, risk management, and milestones.
  • Act as the central point of accountability for event delivery, aligning internal and external stakeholders and ensuring quality, brand expression, and consumer experience standards.
  • Anticipate challenges, make informed trade-offs, and resolve issues to protect event quality and impact.
  • Own production architecture for assigned events, including venues, technical production, staging, set design, infrastructure, logistics, staffing, safety, and on-ground operations.
  • Build and manage production agency and vendor ecosystems, holding partners accountable for quality, efficiency, innovation, and delivery.
  • Establish processes, templates, and ways of working that improve consistency and enable successful event formats to be replicated and scaled.
  • Identify operational, logistical, financial, and safety risks and put mitigation plans in place ahead of execution.
  • Identify technologies, formats, production solutions, and operational approaches that can improve consumer experience and efficiency.
  • Build and manage relationships with agencies, production partners, vendors, venues, and third-party event stakeholders.
  • Develop long-term partner relationships that provide access to capabilities, ideas, talent, and execution opportunities.
  • Serve as the delivery interface between Red Bull and external partners, ensuring clarity of expectations, accountability, timelines, and quality.
  • Work with the Music and Dance Managers on industry relationships, maintaining continuity between cultural strategy, partner engagement, and execution.
  • Strengthen Red Bull’s reputation within the music, dance, and broader culture event ecosystem.
  • Collaborate with dance and music managers to lead and implement an annual business plan aligned with Red Bull’s broader marketing goals.
  • Work with the team to prepare the annual budget for music and dance projects and ensure financial aspects are outlined and agreed upon.
  • Implement project and budget tracking systems, report deviations promptly, and make adjustments to stay within budget.
  • Monitor project expenditures and report budget performance to stakeholders.
  • Identify consumer trends, cultural shifts, and opportunities to strengthen Red Bull’s connection with local communities.
  • Lead innovative event concepts rooted in regional culture and establish mechanisms to test, learn, and scale successful ideas nationally.
  • Encourage experimentation across regional teams, capture best practices, and develop successful local initiatives into national programs.
  • Partner with Media Network and Brand teams to amplify major culture events through digital content, creator collaborations, and social storytelling.
  • Improve scalability, operational efficiency, and consumer experience through innovation in event branding, activation tools, and execution templates.

Desired Qualifications

  • Seven to eight years of work experience, preferably in events marketing.
  • Events marketing experience, preferably with an agency or brand.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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