Local Marketing Manager

About HungryPanda

Headquartered in London, UK, HungryPanda is the world’s leading overseas local-life services platform. Since our establishment in 2017, HungryPanda has expanded across four continents, operating in 60+ major cities throughout the US, UK, Australia, New Zealand, Canada, France, and Italy, serving millions of registered users. We are dedicated to connecting food enthusiasts with authentic Asian flavors through cutting-edge on-demand delivery solutions and digital restaurant supply chain infrastructure, empowering global culinary businesses.

Role Mission

As a Local Marketing Manager (New York), you will take full ownership of local brand awareness, offline user acquisition, and merchant/community co-marketing across the Greater New York Area. This role calls for an entrepreneurial marketer with sharp local market instincts, end-to-end execution capabilities, and a data-informed growth mindset. You will establish deep connections with local Asian communities, university student bodies, and merchant networks to accelerate user acquisition and elevate HungryPanda’s presence across key NYC neighborhoods.

Key Responsibilities

1. Local Market Insights & Strategy

• Conduct comprehensive market research and competitive benchmarking across NYC’s food delivery and local lifestyle sectors to identify consumer trends and drive localized strategy.

• Develop and execute tailored offline marketing roadmaps for key NYC hubs (Flushing, Chinatown, Sunset Park) and university campuses to capture dense target demographics.

2. Field Marketing & Experiential Campaigns

• Plan, coordinate, and execute high-impact field marketing campaigns (e.g., food festivals, campus orientation activations, cultural sponsorships, and pop-ups) to fuel user growth.

• Oversee the end-to-end operational execution of field events—including budget allocation, permitting, vendor management, on-site logistics, and post-campaign ROI assessments.

3. Strategic Partnerships & Community Co-Marketing

• Initiate and negotiate impactful co-marketing partnerships with local lifestyle businesses, Asian grocers, student organizations, and community hubs to drive mutual acquisition.

• Collaborate closely with the BD team to design joint marketing programs for key merchant partners, strengthening merchant stickiness and expanding organic footfall.

4. Local Media, PR & Influencer Relations

• Build and maintain relationships with local Chinese-language media and influential food/lifestyle creators across RED (小红书), Instagram, and WeChat to drive local buzz.

• Uphold brand guidelines and narrative consistency across all regional marketing touchpoints, reinforcing HungryPanda’s reputation as the go-to Asian food platform.

5. Data Analysis & ROI Optimization

• Continuously measure, analyze, and optimize campaign metrics (CAC, conversion, retention, and ROI), using data-driven insights to refine marketing efficiency.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; 2–4+ years of progressive experience in local/field marketing, with at least 1+ year leading projects or managing teams.

• Prior marketing experience in on-demand delivery, online food platforms, quick-commerce, or local lifestyle tech is strongly preferred.

• Deep understanding of the Greater New York Area’s Chinese and Asian communities, university dynamics, and dining habits; established local network is an asset.

• Strong project management and problem-solving skills; resilient, highly organized, and thriving in a fast-paced, dynamic environment.

• Strong analytical acumen with proficiency in Excel/Google Sheets; able to extract actionable insights from campaign performance metrics.

• Bilingual fluency in English and Mandarin (professional working proficiency in both written and spoken communications is required).

• Must have valid, unrestricted work authorization in the United States.

What We Offer

• Direct ownership of local growth initiatives in our flagship US market, offering high visibility and rapid career development within a global tech scale-up.

• An entrepreneurial culture with flat hierarchy, empowering you to pilot new campaigns rapidly and make a direct impact on business metrics.

• A vibrant, multicultural workplace surrounded by passionate foodies and mission-driven teammates.

• Competitive base salary aligned with NYC industry standards, performance-based bonus, comprehensive health coverage (Medical/Dental/Vision), PTO, and exclusive meal perks.

关于熊猫外卖

熊猫外卖（HungryPanda）是全球领先的海外本地生活与即时配送平台，总部位于英国伦敦。自2017年成立以来，业务已横跨四大洲，深度覆盖美国、英国、澳大利亚、新西兰、加拿大、法国、意大利等多个国家的60余座核心城市，累计服务数百万海外华人及亚洲美食爱好者。我们致力于通过前沿的即时配送技术与数字化餐饮供应链，赋能海外中餐生态，搭建全球美食文化桥梁。

职位使命

作为本地市场营销经理（Local Marketing Manager），你将全面统筹大纽约地区的本地化品牌建设、线下用户增长及异业合作生态。该岗位需要兼具敏锐的市场直觉、扎实的线下活动策划与落地执行力，以及基于数据的增长思维，深度联结纽约本地华人社群、高校青年客群与餐饮商户生态，推动平台在纽约各大核心商圈与社区的高质量渗透与规模化增长。

核心职责

1. 本地化市场调研与策略落地

• 深度调研纽约本地即时配送与餐饮消费市场，系统监测竞对策略与客群消费偏好，输出针对性的本地化增长策略与竞品复盘。

• 结合纽约主要华人商圈（法拉盛、曼哈顿唐人街、布鲁克林等）及重点高校片区特性，制定并执行因地制宜的线下营销日历与社群渗透方案。

2. 线下活动统筹与地推执行

• 主导策划并落地各类高转化线下活动（如亚洲美食市集、高校开学季迎新、文化节日赞助、商圈快闪等），确保品牌高频曝光与高效获客闭环。

• 把控从方案立项、预算编制、物料供应链、现场统筹到复盘复用的全生命周期，确保活动安全、合规、高品质交付。

3. 异业合作与生态拓展

• 开拓并深耕本地超市、留学生组织、行业协会、生活服务平台等异业伙伴，推进资源互换、联合发券及互惠联名活动。

• 与商务拓展（BD）团队高效协同，为头部餐饮商户打造定制化联合推广案，巩固核心商户合作关系，优化平台美誉度。

4. 本地媒体公关与社群传播

• 拓展并维护纽约地区华语媒体、小红书本地生活KOL/KOC、以及海外社媒达人网络，策划具有本地话题度的品牌传播事件。

• 协同总部品牌团队统一对外传播口径，积极塑造专业、温暖且值得信赖的本地生活品牌形象。

5. 数据驱动与投产比优化

• 实时追踪各渠道获客成本（CAC）、首单转化率、留存率及投资回报率（ROI），基于数据驱动动态调整预算和营销打法，追求高质量真实增长。

任职要求

• 本科及以上学历，市场营销、广告传播、工商管理等相关专业；具备 2-4年 市场营销、线下地推或品牌推广经验，并具备至少 1年 团队协同或项目把控管理经验。

• 具备即时配送、外卖平台、生鲜新零售或本地生活科技行业背景者优先考虑。

• 深度熟悉大纽约地区的华人商圈生态、学生社群圈层及亚裔消费习惯，在本地拥有落地异业合作或媒体资源者优先。

• 具备优秀的多任务管理能力与抗压能力，在快节奏的业务环境下能够灵活应对突发状况并保障方案高效落地。

• 具备扎实的数据解读能力，熟练运用 Excel / Google Sheets 进行活动模型测算与转化分析。

• 中文与英文双语流利（听说读写均可作为日常及商务工作语言）。

• 具备在美国合法全职工作的身份与许可。

为什么选择加入我们

• 直面全美核心业务枢纽的本地市场拓展，直接主导重点战役落地，拥有广阔的职涯上升空间。

• 扁平化管理，崇尚实干与快速试错，赋予你主导本地创新营销的充分空间与决策权。

• 与热爱美食、充满激情的团队并肩作战，体验跨文化交流与协作的活力。

• 提供符合纽约市场水准的薪资结构、绩效激励奖金、带薪年假（PTO）、全方位健康医疗保险（Medical/Dental/Vision）及员工特色餐饮福利。