Sun King

Off-grid solar home systems provider

Trade Marketing Associate

Marketing Generalist & ManagementUpdated on Nov 13

Full-timeArusha, TanzaniaNo salary listed

About the Job

Requirements

A Bachelor's degree or Diploma in Marketing, Business Administration, Communications, Sales, or a related field.
Two to five years of experience in trade marketing, field marketing, brand activation, retail marketing, sales enablement, or similar execution-focused roles.
Experience working with retailers, agents, shop operations, or field sales teams.
Strong knowledge of retail execution, customer engagement, and field marketing practices.
A valid driver's license and willingness to travel extensively across Lower Tanzania.

Responsibilities

Execute regional trade marketing initiatives in line with country and regional marketing plans.
Contribute to the rollout of campaigns, promotions, product launches, and seasonal marketing activities.
Coordinate field activation activities, including roadshows, market activations, community events, retail promotions, and shop activations.
Ensure timely deployment and visibility of marketing materials across the region.
Monitor campaign execution and provide regular performance feedback and recommendations.
Contribute to localized marketing initiatives based on customer and agent insights.
Maintain Sun King branding standards across retail and shop touchpoints.
Conduct regular retail audits at Sun King shops and retail partner locations.
Monitor product display quality, point-of-sale material deployment, pricing visibility, and overall retail presentation.
Identify visibility gaps and implement corrective actions to improve customer experience and conversion.
Contribute to new shop openings, branding installations, merchandising improvements, and retail refresh initiatives.
Ensure products are prominently displayed and aligned with approved merchandising guidelines.
Spend at least 70% of working time in the field engaging with customers, agents, retailers, shop teams, and sales representatives; the role overview states at least 80%.
Gather customer feedback and identify emerging needs, concerns, and opportunities.
Collect agent insights regarding merchandising, customer objections, product performance, financing considerations, and market opportunities.
Monitor the market and provide insights on pricing, promotions, visibility, and market activities.
Capture customer testimonials, success stories, and field observations to strengthen marketing effectiveness.
Submit structured weekly and monthly field insight reports to the Senior Marketing Manager.
Build relationships with agents, retailers, shop teams, and sales representatives.
Provide frontline teams with marketing materials, campaign toolkits, and activation resources.
Ensure agents and retailers are informed about ongoing campaigns, promotions, product launches, and customer offers.
Assist in training agents and retailers on product benefits, customer engagement techniques, and campaign execution.
Identify high-performing agents and retailers for recognition and engagement initiatives.
Gather regular feedback from frontline teams to improve marketing effectiveness and customer experience.
Execute local customer engagement initiatives that increase awareness, consideration, and product demand.
Contribute to customer education programmes about Sun King's products and financing solutions.
Coordinate community outreach initiatives, roadshows, referral programmes, and grassroots marketing activities.
Increase participation in regional events and activations.
Ensure activations meet quality standards and align with Sun King's brand guidelines.
Collect activation feedback and performance data to improve future initiatives.
Manage regional inventory of marketing materials and branding assets.
Coordinate distribution and replenishment of point-of-sale materials and activation materials.
Track asset utilization and effectiveness across shops and retail locations.
Maintain marketing materials in good condition and deploy them according to plan.
Maintain accurate records of asset allocation and usage.
Track and report trade marketing activities, retail audits, activation outcomes, and field observations.
Monitor retail compliance, branding visibility, activation reach, customer engagement, opportunity generation, agent participation, and campaign execution quality.
Contribute to return-on-investment measurement for regional marketing initiatives.
Provide weekly and monthly reports highlighting achievements, emerging opportunities, recommended actions, and areas requiring attention.
Track opportunities generated through field activities, campaign execution quality and effectiveness, marketing asset accountability and utilization, reporting accuracy and timeliness, and stakeholder engagement and cross-functional teamwork.

Desired Qualifications

Experience in fast-moving consumer goods, telecommunications, consumer electronics, PAYGo, or retail-focused businesses is highly desirable.

Job Location: Tanzania

About the Role:
The Trade Marketing Associate – Lower Tanzania is accountable for executing Sun King's trade marketing, retail visibility, field activations, and customer engagement initiatives across the region. The role serves as the eyes and ears of the marketing team on the ground, ensuring that Sun King's brand, products, and customer experience are consistently and effectively represented at every customer touchpoint.

Working closely with the Senior Marketing Manager – Lower Tanzania, the Trade Marketing Associate will spend the majority of their time in-market working with agents, retailers, shop teams, and sales teams while gathering valuable customer and channel insights. These insights will help shape localized marketing initiatives, improve retail execution, strengthen customer engagement, and accelerate commercial performance.

The successful candidate recognizes that great marketing begins with insight from activities on the ground and that excellent execution at the point of sale is critical to increasing customer acquisition, customer satisfaction, and sales growth.

The role is highly execution-focused and requires a hands-on professional who is passionate about learning customer behaviour, ensuring excellent retail standards, working closely with agents, and delivering measurable impact from trade marketing investments. A minimum of 80% of working time must be spent in the field engaging with customers, agents, retailers, and shop teams to ensure marketing activities remain locally relevant and commercially effective.

Trade Marketing Execution

Execute regional trade marketing initiatives in line with country and regional marketing plans.
Contribute to the rollout of campaigns, promotions, product launches, and seasonal marketing activities.
Coordinate field activation activities including roadshows, market activations, community events, retail promotions, and shop activations.
Ensure timely deployment and visibility of all marketing materials across the region.
Monitor campaign execution and provide regular performance feedback and recommendations.
Contribute to localized marketing initiatives based on customer and agent insights.

Retail Visibility & Merchandising Excellence

Ensure Sun King branding standards are consistently maintained across all retail and shop touchpoints.
Conduct regular retail audits across Sun King shops and retail partner locations.
Monitor product display quality, POSM deployment, pricing visibility, and overall retail presentation.
Identify visibility gaps and implement corrective actions to improve customer experience and conversion.
Contribute to new shop openings, branding installations, merchandising improvements, and retail refresh initiatives.
Ensure products are prominently displayed and aligned with approved merchandising guidelines.

Customer, Agent & Market Insights

Spend a minimum of 70% of working time in the field engaging customers, agents, retailers, shop teams, and sales representatives.
Gather customer feedback and identify emerging needs, concerns, and opportunities.
Collect agent insights regarding merchandising, customer objections, product performance, financing considerations, and market opportunities.
Conduct market monitoring and provide insights on pricing, promotions, visibility, and market activities.
Capture customer testimonials, success stories, and field observations that strengthen marketing effectiveness.
Submit structured weekly and monthly field insight reports to the Senior Marketing Manager.

Agent, Retail & Branch Engagement

Build strong relationships with agents, retailers, shop teams, and sales representatives.
Provide frontline teams with marketing materials, campaign toolkits, and activation resources.
Ensure agents and retailers are aware of ongoing campaigns, promotions, product launches, and customer offers.
Assist in training agents and retailers on product benefits, customer engagement techniques, and campaign execution.
Identify high-performing agents and retailers for recognition and engagement initiatives.
Gather regular feedback from frontline teams to improve marketing effectiveness and customer experience.

Customer Activation & Brand Engagement

Execute local customer engagement initiatives that increase awareness, consideration, and product demand.
Contribute to customer education programmes that increase knowledge of Sun King's products and financing solutions.
Coordinate community outreach initiatives, roadshows, referral programmes, and grassroots marketing activities.
Increase participation in regional events and activations.
Ensure all activations are delivered to a high standard and aligned with Sun King's brand guidelines.
Collect activation feedback and performance data to improve future initiatives.

Marketing Asset & Inventory Management

Manage regional inventory of marketing materials and branding assets.
Coordinate distribution and replenishment of POSM and activation materials.
Track asset utilization and effectiveness across shops and retail locations.
Ensure marketing materials are maintained in good condition and deployed according to plan.
Maintain accurate records of asset allocation and usage.

Performance Tracking & Reporting

Track and report all trade marketing activities, retail audits, activation outcomes, and field observations.

Monitor key metrics including:
Retail compliance
Branding visibility
Activation reach
Customer engagement
Opportunity generation
Agent participation
Campaign execution quality

Contribute to ROI measurement for regional marketing initiatives.
Provide weekly and monthly reports highlighting achievements, emerging opportunities, recommended actions, and areas requiring attention.
Opportunities generated through field activities.
Quality and effectiveness of campaign execution.
Marketing asset accountability and utilization.
Accuracy and timeliness of reporting.
Stakeholder engagement and cross-functional teamwork.

Bachelor's Degree or Diploma in Marketing, Business Administration, Communications, Sales, or a related field.
2–5 years of experience in Trade Marketing, Field Marketing, Brand Activation, Retail Marketing, Sales Enablement, or similar execution-focused roles.
Experience working with retailers, agents, shop operations, or field sales teams.
Experience within FMCG, Telecommunications, Consumer Electronics, PAYGo, or retail-focused businesses is highly desirable.
Strong knowledge of retail execution, customer engagement, and field marketing practices.
Valid driver's license and willingness to travel extensively across Lower Tanzania.

About the Company

Sun King

Off-grid solar home systems provider

Sun King designs, manufactures, distributes, and finances solar home energy products for off-grid communities in Africa and Asia. Its range includes solar lanterns and solar home systems with inverters and storage that can power lights, radios, phones, and household appliances, all financed through a pay-as-you-go model with small mobile money installments after a low upfront payment. The company differentiates itself with an end-to-end approach—handling product design, manufacturing, distribution, and financing—supported by a large field-agent network and strategic acquisitions like PayGo Energy to expand into clean cooking. Its goal is to increase energy access by helping households leapfrog kerosene and unreliable grids, aiming to reach millions of homes and businesses, including over 2 million in Ethiopia by 2030.

Company size: 1,001-5,000
Company stage: Debt Financing
Total funding: $864.9M
Headquarters: Chicago, IL
Founded: 2008

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