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Publicis Groupe

Runs advertising and digital transformation services

Director Engagement Strategy

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$106.8k - $170.9k /yrIn-person

About the Job

Requirements

  • At least 5 years of brand, communications, digital, or content strategy experience.
  • Strong writing, presentation, and communication abilities.
  • Awareness of consumer, media, healthcare, and cultural trends.
  • Knowledge of channels and technologies.
  • Ability to build ecosystems and user pathways.
  • Ability to collaborate with the larger strategy team to develop briefs and guide the creative process.
  • Passion for brands and advertising.
  • Digital proficiency and experience with media-centric tools such as Comscore, MRI, Google Trends, Google Analytics, SEMrush, and listening platforms.

Responsibilities

  • Uncover business problems in collaboration with the internal team and clients.
  • Partner with the analytics team to uncover audience insights.
  • Summarize offline and online behavior research.
  • Develop creative briefs, strategic points of view, and creative opportunities for teams and clients.
  • Partner with creative teams to ensure work is clear, effective, and on strategy.
  • Oversee internal and client-led research and insights.
  • Create journey-based communication and tactical plans that inform how, where, and when brands connect with audiences.
  • Analyze how customers interact with content, devices, channels, and media to develop omnichannel experiences customized by audience segments.
  • Develop measurement and optimization plans to ensure the effectiveness of the work.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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