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Accenture

Advises businesses and runs their technology

Marketing Senior Manager

Marketing Generalist & ManagementPosted on Nov 9
Full-timeCA$121.8k - CA$242.8k /yrRemote

About the Job

Requirements

  • Minimum of 10 years of B2B marketing experience.
  • Minimum of 5 years of marketing experience supporting technology products, services, or solutions.
  • English is required for this position because it is aligned with multinational teams across North America, where English is the common language, and the high volume of interaction makes it impossible to reorganize activities to avoid this requirement.
  • Expertise in mid-market, demand generation, and partner or ecosystem marketing.
  • Experience with customer relationship management and marketing automation platforms.
  • A proven track record building and scaling high-performance global marketing teams.
  • AI fluency, including the ability to set an AI-first direction for the team and embed intelligent tools across the marketing function.
  • Comfort with marketing analytics, attribution modeling, and performance dashboards.
  • Ability to operate and build relationships with senior stakeholders in a matrixed organization.

Responsibilities

  • Work with business stakeholders to translate Accenture Edge priorities into marketing strategy, plans, and programs across acquisition, growth, retention, and reputation.
  • Represent clients, their challenges, and business goals to inform targeting, segmentation, campaign planning, and activation.
  • Build and manage joint marketing plans with priority technology partners, including co-marketing, joint go-to-market moments, market development funds activity, and differentiated market approaches.
  • Develop and apply Accenture Edge messaging across market positioning, buyer journeys, solution narratives, content, and seller enablement.
  • Build and manage core content assets, business rhythms, acquisition stories, and client moments, tailoring them for channels, partners, and local market activation.
  • Work across campaigns and market units to deliver integrated demand generation programs that reach mid-market buyers and contribute to qualified pipeline.
  • Collaborate across the global marketing team, share experience, coach others, and help the team deliver strong, consistent outcomes.
  • Measure marketing against agreed-upon metrics and use data and analytics to identify insights and drive continuous improvement.
  • Support effective budget management, business cases, approvals, and operational discipline.

Desired Qualifications

  • Full-funnel marketing experience across events, social media, email, direct mail, and digital channels.

About the Company

Accenture

Advises businesses and runs their technology

Accenture advises large businesses and public agencies on strategy, builds their technology systems and runs ongoing operations. Its teams connect business planning with implementation, covering areas such as cloud migration, cybersecurity and customer experience. Consultants work with clients to redesign processes, while engineers integrate software from technology partners and maintain the resulting systems for multinational organizations. Clients pay for project work or continuing services, including application support and business processes such as finance and customer service. Accenture was founded in 1989 and has its headquarters in Dublin, Ireland.

Company size
10,001+
Company stage
IPO
Headquarters
Dublin, Ireland
Founded
1989

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