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Nexstar

Owns and operates numerous U.S. stations

Digital Content Lead

Broadcast JournalismConfirmed live in the last 24 hours
Full-timePortsmouth, VA, USA

About the Job

Requirements

  • A bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.
  • At least five years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.
  • Demonstrated success driving audience growth and managing high-performing teams.
  • Strong knowledge of digital analytics, search engine optimization, audience behavior, social media platforms, and streaming ecosystems.
  • Excellent editorial judgment, communication, organizational, and leadership skills.
  • Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.

Responsibilities

  • Lead the station's digital, social, streaming, and connected TV content strategy as a member of the newsroom management team.
  • Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.
  • Direct digital coverage during breaking news, severe weather, and major events.
  • Drive measurable growth in digital audiences, social engagement, streaming and connected TV viewership, search engine optimization performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.
  • Lead WAVY+ and streaming initiatives, identifying opportunities for live and original content.
  • Supervise content producers, providing coaching, performance management, and professional development.
  • Establish clear goals, expectations, and key performance indicators for newsroom staff.
  • Provide regular feedback, performance evaluations, and development opportunities for staff.
  • Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.

Desired Qualifications

  • Experience working across broadcast, digital, social, and streaming platforms.

About the Company

Nexstar

Owns and operates numerous U.S. stations

Nexstar operates the largest portfolio of local TV stations in the United States, owning 197 stations that air in many markets and are affiliated with major networks. It earns revenue from selling advertising time and from retransmission fees paid by cable and satellite providers that carry its signals. Beyond traditional TV, it owns digital media properties and runs NewsNation, as well as The Hill, expanding its reach online. Its goal is to provide broad access to news and entertainment across local markets while growing its digital footprint and maintaining steady revenue from advertising and distribution fees.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Irving, TX
Founded
1996

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