Demand Generation & ABM Manager - DACH

Why TIS

At TIS, we are transforming the way companies manage cash flow, liquidity, payments, and financial risk on a global scale. Trusted by some of the world's leading organizations, our cloud-native platform empowers finance teams to gain visibility, automate processes, and make smarter financial decisions.

As we continue our rapid growth across Europe, we are looking for ambitious professionals who thrive in a fast-paced, international SaaS environment. At TIS, you will have the opportunity to make a tangible impact, work with talented colleagues across the globe, and help shape the future of financial technology.

You  drive pipeline growth and account engagement across EMEA, with a primary focus on the DACH market. This role combines demand generation, accoun-based marketing, digital marketing, and event-driven engagement programs.

Responsibilities

Demand Generation & Regional Campaign Management 

• Translate DACH business priorities into quarterly and always-on campaign plans.
• Manage campaigns from audience definition and channel mix through launch, optimization, nurture, sales follow-up, and reporting.
• Build scalable nurture and re-engagement programs that support progression through the enterprise buying journey.
• Adapt messaging and campaign experiences for German-speaking audiences while maintaining alignment with the broader EMEA strategy.
• Partner with Product Marketing, Content, Sales, and regional stakeholders to activate priority themes and use cases.

Account-Based Marketing 

• Partner with Sales to define target account lists, account tiers, buying groups, engagement plays, and success criteria.
• Execute coordinated ABM programs across advertising, content, webinars, roundtables, email, and sales outreach.
• Monitor account engagement and intent signals and recommend actions to accelerate account progression.
• Support the development of personalized programs for strategic German and DACH accounts.

Digital Channels & Conversion 

• Collaborate with the Digital Marketing Manager on LinkedIn Ads, Google Ads, retargeting, and other digital demand generation initiatives.
• Support campaign targeting, webinar promotion, content syndication, and conversion optimization.

Events & Regional Programs 

• Plan and support webinars, executive roundtables, virtual events, and selected in-person events across EMEA, with a primary focus on the DACH market.
• Coordinate event promotion, target account outreach, registration, lead capture, and post-event nurture activities.
• Work closely with Sales to identify priority attendees and accounts and create coordinated pre-event and follow-up plays.

Requirements

• Bachelor’s degree in Marketing, Business or a related field
• 4-6 years of experience in B2B demand generation, growth marketing, digital marketing, ABM, or integrated regional marketing.
• Native or fluent German, with strong professional English communication skills.
• Demonstrated experience building campaigns for the German or DACH market that contribute to qualified opportunities, pipeline, and revenue.
• Experience with LinkedIn Ads and Google Ads, including audience targeting, campaign optimization, and performance analysis.
• Practical experience with webinars, virtual events, trade shows, executive events, content syndication, and integrated event follow-up.
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot or similar.
• Familiarity with intent and ABM platforms such as 6sense, Demandbase, G2, or similar.
• Strong analytical, project management, stakeholder communication, and cross-functional collaboration skills.
• Comfortable balancing strategy with hands-on execution in a fast-moving international B2B environment.

Benefits

• A high-growth, market-leading FinTech company with global ambitions
• A collaborative and international team environment
• Flexible remote and hybrid working options across Europe
• Competitive compensation package including bonus opportunity
• Continuous learning and professional development opportunities
• The chance to directly influence company growth and market expansion
• Modern tools, data-driven decision making, and a culture of innovation
• An inclusive workplace where ideas are valued and ownership is encouraged