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Daily research news online. The global MR industry's daily paper since 2000. Follow DRNO on... Cint partners with Potloc to develop MCP. September 1 2026 Cint is teaming up with Potloc, a survey platform for consulting and private equity firms, to develop and test an MCP capability, connecting clients' AI agents directly with Cint's research and measurement platform. Potloc's end-to-end survey platform is designed to be 'the fastest, most reliable asset for understanding market shifts,' and is used to support corporate strategy, due diligence, pre-due diligence, portfolio monitoring and thought leadership by its global finance and consulting clients. The new offering will use the Model Context Protocol standard to integrate Cint's technology and marketplace into natural language existing conversations with their chosen LLMs. Users will be able to define audiences through plain-language prompts, evaluate feasibility across markets, receive pricing guidance, create and launching studies, monitor fieldwork and optimize projects in real time. Cint says it is also 'exploring' how customers can activate measurement studies, monitor in-flight performance and generate tailored insights at scale, and the collaboration with Potloc will provide it with direct customer feedback during the development. Potloc is already using the MCP server in its day-to-day sampling workflow and says that last week it set up a 20-market consumer banking study on the Cint Exchange - 20 target groups, each with its own locale, feasibility check and bid - in a single automated run. 'AI is quickly changing how businesses access information, make decisions, and execute workflows, says Lindsay Fordham (pictured), SVP Product at Cint, 'and we believe research and measurement need to be available within those environments. By working directly with customers such as Potloc as we develop the Cint MCP, we can build around real-world needs and create a more intuitive way for AI systems to access verified human and media intelligence.' Mathieu Dussart, Director of Sampling Strategy at Potloc adds: 'Working with Cint at this stage means the tool is being shaped around how research teams actually operate.' Cint, which says it is now inviting additional 'AI-forward' companies to be beta partners, notes that the MCP complements its existing API and platform interfaces rather than replacing them, providing customers with another way to interact with the same underlying technology. Web sites: www.cint.com and www.potloc.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated. Most viewed items in the last week... Each (*) indicates > 1,000 views. Select a region below...

From exposure to attitude: Closing the loop on global TV campaign measurement. August 28, 2026 Bringing digital-level precision to international linear buys. Today's advertisers are operating in an ever evolving cross-platform media landscape where channels such as linear TV and digital have come to demand equal amounts of consideration. From a measurement perspective, linear TV has historically lacked the precision and validation that is possible for digital media campaigns, especially in global markets. To help bridge that gap and provide marketers with the same in-flight, trustworthy insights to be expected from digital campaigns, Cint has expanded its ongoing strategic partnership with Samba, a global leader in media intelligence. By extending Lucid Measurement's linear TV capabilities into major international markets, advertisers can now measure non-US linear TV campaigns in the same real-time environment as digital and with comparable levels of granularity, such as performance at the network, ad length, and daypart levels. By connecting Samba's deterministic TV exposure data with survey respondents in Cint's global research marketplace, Lucid Measurement enables advertisers to understand how linear TV exposure is impacting key brand metrics while campaigns are still in flight. To discover more about what the partnership means for advertisers, brands, and marketers, Cint spoke with Kathryn Failon, VP of Measurement at Cint. Breaking down measurement silos to prove cross-channel ROI. Anyone working at a media agency or in a brand marketing role knows that the pressure to prove the return on investment (ROI) of cross-channel media buys is constant. However, when executing campaigns across international markets, linear TV has historically remained a disconnected channel. While digital platforms offer immediate feedback loops, linear TV buyers across regions like Europe, North America, and APAC have traditionally relied on fragmented datasets: Exposure metrics confirmed that an ad ran on a screen, but provided no insight into viewer perception. Attitudinal metrics were collected separately weeks later, frequently detached from confirmed exposure data. When exposure data and consumer sentiment live in silos, media teams are left guessing about true campaign efficacy. To close the loop for upper-funnel investments, measurement must integrate confirmed physical ad exposure with verified human sentiment in real time. Cint's expanded partnership with Samba helps advertisers measure brand lift across linear TV, streaming, and digital channels through a single measurement platform, making it easier to compare performance across advertising channels and make more informed decisions throughout the campaign lifecycle. "Advertisers everywhere need trusted, timely data to understand how their investments are shaping consumer perceptions," says Failon. "By expanding our partnership with Samba, we are helping global advertisers better understand the impact of cross-platform campaigns that include linear TV, streaming, and digital. With Lucid Measurement, brands can see what is driving lift while campaigns are still live and use those insights to make smarter optimization decisions." "By expanding our partnership with Samba, we are helping global advertisers better understand the impact of cross-platform campaigns that include linear TV, streaming, and digital." Kathryn Failon VP of Measurement, Cint Expanding in-flight measurement to eight key international markets. To solve this cross-platform challenge, Cint has expanded its strategic partnership with Samba TV to extend Lucid Measurement's linear TV capabilities across eight key international markets: Australia, Canada, France, Germany, Italy, Spain, the UK, and the US. As the foundation for continuous measurement, Cint combines Samba TV's deterministic TV exposure data with real respondents across Cint's global research marketplace. This integration empowers brand marketers and media agencies to measure linear TV buys with the same level of sophistication in which campaigns are planned, targeted, and activated. Failon adds, "Cint is a global company with measurement reach in 35 markets. "Expanding access to cross-platform measurement is just the first of many steps we are taking to provide advertisers with measurement that covers the full scope of their media buys, regardless of where in the world they are running." Mapping exposure directly to consumer attitude. The expanded integration creates a continuous feedback loop by mapping deterministic exposure directly to consumer sentiment: * Deterministic exposure capture: Samba TV's AI-powered technology identifies when household screens are exposed to linear ad campaigns. * Real-human matching: Cint matches these screen exposure signals to verified, consenting panel respondents within its global research ecosystem. * In-flight brand lift: Exposed and control groups complete surveys to measure continuous shifts in core metrics, including awareness, consideration, and purchase intent. "The goal is to provide advertisers with a single, comparable source of truth for their cross-platform media buys," says Failon. "By mapping Samba's TV exposure data to our respondent universe, we can capture insights on the impact of linear TV right alongside digital media, allowing you to compare audiences, creatives, or exposure frequency across both platforms and make informed decisions about what is best for your campaign." Start replacing post-campaign autopsies with real-time intelligence. With Lucid Measurement, advertisers can run in-flight brand lift studies across 35 international markets in 20 languages, with initial study results available in an average of just three days. Clear, intuitive reporting dashboards eliminate guesswork, allowing media planners and agency leads to catch performance trends early and optimize creative, cadence, or target allocations while campaigns are still in flight. Want to know more about how its linear measurement expansion could benefit your campaigns? Get in touch with Cint today. * August 28, 2026 From exposure to attitude: Closing the loop on global TV campaign measurement Learn how Cint's expanded partnership with Samba TV brings real-time brand lift measurement to global linear TV campaigns. Insights * August 20, 2026 Inside the Cint Exchange: Why a marketplace beats a single-source panel Explore why single-source sampling limits your reach (and how marketplaces unlock growth) Insights * August 14, 2026 How AI-moderated interviews narrow the gap between qualitative depth and quantitative scale Get the lowdown on its recent Insight Platforms webinar. Insights

Cint expands partnership with Samba to bring brand lift measurement to more international markets. New capabilities expand independent measurement for TV campaigns in six additional international markets. NEW YORK, July 27, 2026 (GLOBE NEWSWIRE) - Cint, the global technology company behind continuous research and media measurement, today announced an expansion of their partnership with Samba, the global leader in media intelligence. Through the expanded integration, advertisers can now use Samba's deterministic TV exposure data within Cint's Lucid Measurement platform to measure brand lift for campaigns across more international markets. The expanded capabilities in Lucid Measurement give advertisers access to independent, third-party measurement for linear TV campaigns across Australia, Canada, France, Germany, Italy and Spain, building on the partnership's existing coverage in the U.S. and U.K. By connecting Samba's TV ad exposure data with survey respondents in Cint's global research marketplace, Lucid Measurement enables advertisers to understand how linear and streaming TV exposure is impacting key brand metrics while campaigns are still in flight. As media plans become increasingly global, cross-platform, and audience-specific, advertisers need measurement that reflects the way campaigns are actually bought and optimized. Cint's expanded partnership with Samba helps advertisers measure brand lift across linear TV, streaming, and digital channels through a single measurement platform, making it easier to compare performance across advertising channels and make more informed decisions throughout the campaign lifecycle. "Advertisers everywhere need trusted, timely data to understand how their investments are shaping consumer perceptions," said Kathryn Failon, VP of Measurement for Cint. "By expanding our partnership with Samba, we are helping global advertisers better understand the impact of cross-platform campaigns that include linear TV, streaming, and digital. With Lucid Measurement, brands can see what is driving lift while campaigns are still live and use those insights to make smarter optimization decisions." The expanded Samba integration is part of Cint's broader investment in global media measurement capabilities. Lucid Measurement enables advertisers to run in-flight brand lift studies across 35 international markets in 20 different languages, with easy-to-understand reporting that helps teams act quickly on campaign insights. Cint has also expanded targeted recruitment capabilities across additional markets, giving advertisers greater control over survey recruitment by age, gender, and region to better align studies with campaign audiences. "What separates Samba from others is that our data accurately shows that we operate in a different paradigm of consumer behavior. Advertisers trust that Samba is truthful and accurately quantifies viewing behavior across screens and platforms," said Jaya Aswani, CTO at Samba. "We are happy that Cint has chosen Samba's first-party, deterministic household viewership data to expand their brand lift measurement so brands can see what media is driving brand lift while a campaign is still in flight. This expansion brings that same accurate, real-time measurement to more markets around the world." With expanded international TV measurement and more granular recruitment capabilities, Cint is helping global advertisers measure media performance with the same level of sophistication with which campaigns are planned, targeted, and bought. About Cint Cint is the technology foundation for continuous research and measurement. With a global footprint and programmatic access to hundreds of millions of consumers across 130+ countries, Cint connects researchers, advertisers, and brands to reliable data from the world's largest network of high-quality sources. Researchers can collect human and advanced data at speed. Advertisers and their partners can measure campaign effectiveness at scale. Brands can move from insight to action with clarity. By operating the connective layer between asking questions and measuring advertising outcomes, Cint enables organizations to move faster and make confident business decisions. At Cint, Alabama Entertainment Guide is feeding the world's curiosity. Cint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT). About Samba Samba combines agentic AI, 907+ billion independent monthly data signals, and actionable analytics to take the guesswork out of media for the fastest growing brands in the world. Alabama Entertainment Guide call it Media Intelligence: going beyond demographics to understand what your customers are watching, reading, thinking and feeling across every screen, and then adjust your campaign to convert and win attention in real time. With over 1.5 billion opted-in user profiles, you have access to signals no one else has to hyper-target audiences, optimize outcomes, and convert purchase intent across every screen globally. Stop Guessing. Start Predicting with Samba. For more information, visit samba.com. Media Contact: Kite Hill for Cint [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Alabama Entertainment Guide do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.