Full-Time

SVP – Cards Direct Mail Acquisitions Business Analytics Group Manager

Posted on 1/16/2025

Citigroup

Citigroup

10,001+ employees

Global financial services and banking provider

Fintech
Social Impact
Financial Services

Compensation Overview

$176.7k - $265.1kAnnually

+ Incentive Awards + Retention Awards

Senior, Expert

New York, NY, USA + 1 more

More locations: Wilmington, DE, USA

Hybrid role with primary location in New York.

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Risk Management
Marketing
Operations Research
Data Analysis
Requirements
  • Graduate level degree preferred with background in Statistics, Economics, Business, Operations Research or similar discipline.
  • 10+ years working experience in a quantitative field, Financial/Credit Card industry preferred
  • Expert proficiency with Credit Card P&L drivers, direct mail acquisitions and knowledge of financial forecasting
  • Strong understanding of the consumer lending market, customer life cycle, and P&L.
  • Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data
  • Working experience with credit bureaus, and targeting prospects as segment of one.
  • Demonstrated excellent ability to translate business questions into analytical framework to generate meaningful insights.
  • Demonstrated ability to drive changes and innovation
  • Experience working with diverse cross-functional teams
  • Strong written and verbal communication/presentation skills
  • Firsthand working experience with implementing targeting solutions. Experience working with legal, fair lending and audit teams.
Responsibilities
  • Lead product, channel and offer decisioning and optimization for credit card acquisitions
  • Enhance analytics sophistication in Direct Mail channel to determine lead product, offer, contact strategy through targeting, test and learn.
  • Lead cross channel marketing investment optimization through cross channel synergies and drive marketing efficiencies.
  • Identify opportunities to enhance Value generated and drive growth from operating decisions and articulate incremental P&L impact
  • Lead the analytics to deliver profitability and returns KPIs from granular optimization strategies. Be accountable to articulate P&L impact from performance drivers and conduct finance outcome forecasting and tracking
  • End to end project management to develop strategy, build consensus across cross functional stakeholders and implement recommendations
  • Collaborate with internal modeling, analytics team. Build cross functional partnerships with key stakeholders in Marketing, Product, Finance, Risk organization
  • Be accountable for audit and control requirements

Citigroup provides a wide range of financial products and services to various clients, including consumers, corporations, and governments. Its services encompass consumer banking, credit, corporate and investment banking, securities brokerage, and wealth management. Citi operates in over 160 countries, utilizing its extensive global network and technology to offer solutions tailored to its diverse client base. Unlike many competitors, Citi's strength lies in its comprehensive suite of services and its ability to facilitate international trade and investment. The company's goal is to manage financial assets effectively while also committing to sustainability and social responsibility through significant investments in environmental, social, and governance initiatives.

Company Stage

IPO

Total Funding

$59.8M

Headquarters

Tel Aviv-Yafo, Israel

Founded

1812

Simplify Jobs

Simplify's Take

What believers are saying

  • Citi's focus on digital banking aligns with the growing trend of digital-first banking.
  • The partnership with Jumia opens growth opportunities in Africa's expanding e-commerce market.
  • Positive earnings report indicates recovery in consumer confidence and spending.

What critics are saying

  • Increased competition from digital platforms like Versana challenges Citi's market position.
  • Citi's exposure to Africa's volatile e-commerce market poses potential risks.
  • Regulatory scrutiny may impact Citi's collaboration with Mastercard for Google Pay Plex accounts.

What makes Citigroup unique

  • Citi's global reach spans over 160 countries, offering unmatched international banking services.
  • The introduction of 'Green Deposits' highlights Citi's commitment to sustainable banking solutions.
  • Citi's partnership with Mastercard for Google Pay Plex accounts enhances its digital banking offerings.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Paid Vacation

Paid Sick Leave

Paid Holidays