Campaign Management Analyst

Skill required: Marketing Operations - Hyper Text Markup Language (HTML)
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • • Marketing Automation platform knowledge with familiarity in Braze and Adobe Builder including the use of Content Builder Data Extensions and AMPscript for personalization • Knowledge of JavaScript and AMPscript enabling advanced dynamic content personalization and interactivity within emails • Familiarity with email automation tools and processes including journey based emails and triggered campaigns • Set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. • It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages.
What are we looking for? • "•Marketing Automation platform knowledge: Familiarity with the Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc. • •JavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails. • •Email Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns. • •Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates. • •SQL: Understanding of SQL que
Roles and Responsibilities: • Campaign Planning and Requirements Gathering • Collaborate with Project Manager and marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build while highlighting risks if any • Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates • HTML Email Template Development • Design and develop HTML email templates from PSDs optimized for various email clients ensuring compatibility and responsiveness across desktop and mobile devices • Implement dynamic content and personalized elements using personalization languages such as AMPscript or SSJS to create dynamic and personalized email experiences • Email Build Testing • Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality • Email Design Best Practices • Stay up to date with email design best practices industry trends and email marketing standards to create visually compelling and effective email campaigns • Troubleshooting and Issue Resolution • Identify and resolve any HTML and CSS related issues that may arise during email campaign development or execution • Work Orchestration and Data Hygiene • Fully understand ticketing and request management tools and accurately record updates data points timestamps and other relevant information to provide a seamless campaign experience to internal and external stakeholders • Adhere to all Desktop Procedures DTPs Standard Operating Procedures SOPs checklists and other important process documents to carry out all required tasks • Complete all required reports so that accurate numbers are reported to clients and leadership • Understanding of SQL queries to work with data • Experience in setting up and analyzing AB tests to optimize email campaign performance • Awareness of email accessibilityAny Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

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