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Full-Time

AEP Engineer

Updated on 10/24/2024

WillowTree

WillowTree

501-1,000 employees

Mobile strategy, design, and development services

Consulting
Consumer Software

Compensation Overview

$105k - $129kAnnually

Junior, Mid

Boston, MA, USA + 4 more

More locations: Remote in USA | Durham, NC, USA | Columbus, OH, USA | Charlottesville, VA, USA

Hybrid role with option to work from one of the listed offices or remotely with travel expected.

Category
Growth Marketing
Growth & Marketing
Required Skills
Amplitude
BigQuery
Segment
Looker
Google Cloud Platform
Requirements
  • Advanced knowledge of various growth tools across the MarTech landscape, such as Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), Adobe Campaign, Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh.
  • Deep expertise in the design, implementation, integration, and maintenance of best practices and ideal architecture for a company’s MarTech stack, with a focus on the Adobe Experience Platform.
  • EITHER a Master's Degree in engineering, computer science, information technology, marketing, or other closely related fields with 2+ years of experience OR a Bachelor's Degree with 3+ years of experience OR 6+ years of professional experience in a relevant position.
  • Experience with data planning, orchestrating client data, integrating with data warehouses (e.g., Google Cloud Platform, BigQuery, etc.) and BI tools (e.g., Looker), and advanced reporting.
  • Demonstrated ability to successfully develop and lead multi-phase projects with a cross-functional group of stakeholders across the client organization.
  • Strong consultative skills, including exceptional written and verbal communication, in a client-facing technical, strategic, or account manager role.
  • Proven success leading diverse teams to deliver on project work while mentoring colleagues to develop their professional skills.
  • Advanced knowledge of data-driven marketing best practices: audience segmentation, personalization, retargeting, automation, etc.
Responsibilities
  • Conduct discovery engagements to determine a client’s optimal marketing tech stack and architecture within the Adobe Experience Platform ecosystem.
  • Lead complex business/technical integrations across a variety of client apps and MarTech tools, including CDP, CEP, CRM, MMP, product analytics, and loyalty, with a strong emphasis on Adobe Experience Platform applications.
  • Create technical documentation for engineers that outlines and communicates specific project needs by sprint in accordance with agile frameworks.
  • Drive ongoing client success and satisfaction by determining the scope of various engagements, communicating regularly with stakeholders, and understanding business goals and technology infrastructure.
  • Train clients on how to maximize the potential of their mobile growth stack, with a focus on AEP, AJO, CJA, and Adobe Campaign, and advise on technical and operational best practices.
  • Manage ongoing marketing service engagements, outcomes-based analytics, and data reporting to demonstrate ROI for clients.
  • Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more.
  • Resolve a wide range of customer needs, from basic education to technical enablement to tactical operations, especially within the Adobe Experience Platform ecosystem.
  • Develop relationships with mobile technology vendors to foster strong partnerships and develop customized solutions for clients.

WillowTree helps clients leverage mobile technologies by guiding them from strategy development to product launch. Their process begins with creating a mobile strategy that considers real-world costs and timelines. They then design, develop, test, and launch mobile products, ensuring a comprehensive approach to app, web, and OTT development, as well as digital product strategy and design. What sets WillowTree apart from competitors is their ability to address high-level strategic concerns while also managing the practical aspects of product development. Their goal is to empower clients, including Fortune 500 companies like PepsiCo and National Geographic, to successfully navigate the mobile landscape and grow their digital presence.

Company Stage

M&A

Total Funding

N/A

Headquarters

Charlottesville, Virginia

Founded

2007

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Simplify's Take

What believers are saying

  • Recognition by Forrester as a notable provider in innovation consulting services highlights WillowTree's industry leadership.
  • The integration of OpenAI's ChatGPT into the Vocable AAC app showcases WillowTree's commitment to leveraging advanced technologies for impactful solutions.
  • Acquisitions like PoaTek and Maark expand WillowTree's capabilities and market reach, offering employees diverse opportunities for growth and learning.

What critics are saying

  • The competitive landscape of digital consultancy requires constant innovation to stay ahead, posing a risk of falling behind if WillowTree fails to keep up.
  • Integration challenges from multiple acquisitions could lead to operational inefficiencies and cultural clashes.

What makes WillowTree unique

  • WillowTree's end-to-end service model, from strategy to growth, ensures a seamless client experience, unlike competitors who may only focus on specific phases.
  • Their focus on integrating cutting-edge technologies like conversational AI into mobile apps sets them apart in the digital consultancy space.
  • Serving high-profile Fortune 500 clients demonstrates their capability to handle large-scale, complex projects with high stakes.

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