Full-Time

Marketing Analytics Lead

Posted on 1/24/2023

Etsy

Etsy

5,001-10,000 employees

Flight attendant-themed gifts on Etsy

Consumer Goods
Data & Analytics

Senior

London, UK

Required Skills
Mixpanel
Python
SQL
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • You will have a track record of hiring and developing a team of high performing analysts
  • Strong proficiency in SQL and the ability to work with large datasets
  • The ability to communicate complex problems and analysis simply with a variety of stakeholders (both technical and non-technical)
  • An analytical mind with good problem-solving skills and a love of numbers
  • Analytical experience across digital marketing channels such as CRM, Performance Marketing (paid social, google shopping, PLAs) and Search Engine Optimisation
  • Commercial awareness and a proactive attitude to make a difference and drive impact
  • A hunger to learn, natural curiosity and a keen eye for detail
  • A strong sense of ownership and highly organised nature
  • Experience with mobile attribution
  • Experience with visualisation tools like Looker
Responsibilities
  • Managing the team of marketing analysts: managing 3-5 marketing analysts of varying seniority
  • Translating business problems into an actionable roadmap: you have deep knowledge of marketing analytics, across brand marketing, CRM, and performance marketing, and the tools used to approach these problems (attribution methodologies including last touch and multi-touch, incrementality testing). You've been in a hands-on, advanced analytics role in the past before moving into a leadership role
  • Tooling: you will ensure we have the setup in place to track the right metrics, assessing new tools if needed and managing relations with our existing analytics & BI tool providers
  • Supporting teams with data & analysis: you will work with multidisciplinary teams (marketing, product, etc.) to provide insights and support as and when needed; you will also make recommendations backed by insights to relevant stakeholders that will help grow our business
  • Coaching: you will be a champion of insight-driven decision-making in the business and coach people on all things metrics
Desired Qualifications
  • Having a fascination with consumer-facing mobile-first products
  • A love of fashion and understanding of the Depop community
  • Experience working on a marketplace, in a mobile-first environment or on social products
  • Familiarity with tools like Mixpanel, Google Analytics, Branch etc
  • Understanding of Python and some command over ETL scripts
  • Experience of working with martech or data engineering teams
  • Experience measuring ATL campaigns, brand and influencer activities

CherryFlyGirlDesigns is immersed in the niche market of aviation-themed gifts, utilizing Etsy's robust platform to cater to enthusiasts of travel and flight around the world. This specificity not only ensures a targeted customer base but also fosters a creative and vibrant work environment driven by a passion for aviation and travel. Working here offers the unique opportunity to engage in innovative product design and global commerce within a supportive community aimed at celebrating the spirit of adventure.

Company Stage

Seed

Total Funding

$105.5M

Headquarters

Brooklyn, New York

Founded

2005

Growth & Insights
Headcount

6 month growth

0%

1 year growth

3%

2 year growth

22%

Benefits

100% paid medical, dental, and vision coverage for employees and their eligible dependents

Life, AD&D, & supplemental long-and short-term disability insurance

Matching 401(k)

Generous PTO policy

Paid sabbatical program

Charitable contribution match

Volunteer time off

INACTIVE