Associate Performance Marketer

Location: Gulberg 3, Lahore
Work Mode: On-site | Full-Time
Experience: 0-6 months (Fresh Graduates Encouraged to Apply)

We are looking for a motivated and analytical Associate Performance Marketer to support and optimize digital advertising campaigns, drive user acquisition, and improve marketing performance across our mobile gaming portfolio.

Job Description

• Assist in planning, setting up, managing, and optimizing user acquisition campaigns across digital advertising platforms, including Meta Ads, Google Ads, and mobile ad networks.

• Monitor and analyze key campaign performance metrics, including Cost Per Install (CPI), Click-Through Rate (CTR), Conversion Rate (CVR), Return on Ad Spend (ROAS), and user retention.

• Support the creation, testing, and optimization of advertising creatives, including static ads, banners, and video ads, to improve campaign performance and user engagement.

• Analyze campaign data and prepare performance reports using Excel, Google Analytics, and mobile measurement and attribution platforms.

• Assist in identifying opportunities to improve campaign efficiency, reduce user acquisition costs, and enhance overall marketing performance.

• Support the development and execution of user acquisition strategies based on campaign insights, competitor research, and industry trends.

• Collaborate with creative, game development, and product teams to align marketing campaigns with game objectives and target audiences.

• Stay updated on digital advertising trends, user acquisition strategies, and emerging practices in the mobile gaming industry.

• Take on additional responsibilities as required, based on business needs and professional development.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Internship experience in digital marketing, performance marketing, or user acquisition. Experience in mobile gaming will be a plus.

• Basic understanding of digital advertising platforms such as Meta Ads, Google Ads, Mintegral, and AppLovin.

• Understanding of key performance marketing metrics, including CPI, CTR, CVR, ROAS, and retention.

• Strong analytical and problem-solving skills, with proficiency in MS Excel or Google Sheets.

• Familiarity with Google Analytics or mobile attribution platforms (e.g., Adjust, AppsFlyer) will be an advantage.

• Strong communication skills, attention to detail, and the ability to work collaboratively in a team environment.

• Eagerness to learn, experiment, and develop within the fast-paced mobile gaming industry.