Senior Product Manager - Search & Social
About the job
- 4–6+ years in product management, ad tech, marketing technology, search marketing advertising, social media advertising, or a related data-driven advertising role.
- Hands-on knowledge of search and social advertising, data management and engineering, reporting, and campaign performance optimization.
- Strong understanding of bidding mechanics, auction logic, and platform-specific bidding processes and rules.
- Experience working with engineering teams on data or platform products, including APIs, ETL pipelines, or cloud technologies.
- Familiarity with tools such as Jira, Confluence, Tableau, Databricks, Snowflake, or similar.
- Ability to communicate and manage stakeholders across technical and non-technical groups.
- Ability to translate business needs into structured product requirements and clear deliverables.
- Contribute to the PAS roadmap across search and social media measurement, benchmarks, quality and brand-safety insights, marketplace integrations, and manual workflow automations.
- Assess needs from agency activation teams, PMX Partnerships, and Analytics to prioritize features based on impact, feasibility, and user value.
- Support long-term platform evolution, including marketplace integrations, improved data quality, and automated reporting expansions.
- Act as the day-to-day Product Owner and subject-matter expert for one or more PAS development pods for search and social media advertising services and deliverables.
- Translate search and social media marketplace mechanics and product requirements into user stories, functional requirements, acceptance criteria, and technical dependencies.
- Refine and define stories and tasks that can be transformed into agile tickets and tasks or subtasks.
- Bridge Product and Engineering on signal ingestion, business-logic integration, taxonomy alignment, platform consistency, and user experience and user interface.
- Discover, identify, and define quality-assurance methodologies, data backfill and reprocessing, rollback, disaster recovery, observability, and monitoring.
- Discover, identify, and prevent or prepare for known and assumed errors and failures.
- Work with internal technical, support, and resource teams to enable PAS to deliver solutions, and collaborate closely with internal data lake teams.
- Partner with Engineering on data pipeline readiness; API integrations with search platforms, social media platforms, analytics vendors, and marketplace partners; validation and quality assurance for search and social datasets; and troubleshooting discrepancies, mapping issues, and data freshness problems.
- Define requirements for multiple reports and features.
- Maintain a clean, prioritized backlog and ensure sprint readiness with Engineering.
- Work closely with search and social media, PAS Enablement, and other internal teams to gather feedback and validate solutions.
- Work with PAS Enablement to support go-to-market and adoption through training materials, documentation, sample analyses, playbooks, and frequently asked questions.
- Partner with external ad-tech vendors, including analytics and measurement partners, as needed.
- Serve as the internal subject-matter expert on search and social media advertising mechanics, including Google Ads, Microsoft Ads, Search Ads 360, Google Analytics, Facebook, Instagram, TikTok, Snap, measurement partners, and audience-targeting partners.
- Use search and social media advertising expertise to guide product decisions and validate analytical outputs.
- Experience with programmatic advertising, including display and video.
- Experience with data quality assurance, mapping, and troubleshooting within programmatic datasets.
- Understanding of identity, audience targeting, or cookieless strategies.
- Experience with cross-channel analytics or marketing-mix-modeling and multi-touch-attribution inputs.
About the company
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
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Simplify's Take
What believers are saying
- Growth is holding up: July 2026 results showed 4.7% organic net revenue growth in the first half.
- Data work is expanding: Publicis agreed in May 2026 to buy LiveRamp and its data collaboration business.
- International experience has a formal route: WorkYourWorld gives approved Publicis employees up to six weeks abroad annually.
What critics are saying
- Accounts are vulnerable: Publicis' top 100 clients generated 58% of 2025 revenue, with short-notice contract exits.
- Employees face continuing reorganization: July 2026 results reported €76 million restructuring costs, up from €63 million.
- Expansion adds interest costs: September 2026 LiveRamp financing priced €500 million of bonds with a 4.125% coupon.
What makes Publicis Groupe unique
- Agency collaboration has financial backing: Publicis unifies profit accounts and gives each global client one accountable leader.
- Epsilon connects ads to purchases: its CORE ID uses transaction data rather than third-party cookies.
- Leadership continuity is unusual: Arthur Sadoun is only Publicis Groupe's third CEO.
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Benefits
- Remote Work Options
- Hybrid Work Options
- Training Programs
Company News
Publicis refreshes its €2 billion sustainability-linked revolving credit facility with extended ma
Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents
Publicis Groupe has agreed to acquire LiveRamp, a global data collaboration platform, for $2.2 billion in an all-cash transaction at $38.50 per share, representing a 29.8% premium to LiveRamp's closing price on 15 May 2026. LiveRamp connects over 25,000 publisher domains and 500+ technology partners across 14 markets, enabling brands, retailers and media platforms to unify and activate data securely. The company has 1,300 employees and delivered a trailing five-year compound annual growth rate of 13%. The acquisition will position Publicis as a leader in data co-creation, enabling clients to build more intelligent AI agents by combining multiple data sources securely. Publicis has raised its 2027-2028 growth objectives to 7-8% for net revenue and 8-10% for headline earnings per share. The transaction is expected to close before year-end 2026, subject to regulatory and shareholder approvals.
Mayo-born entrepreneur Niall McGarry has sold Fabric Social to Publicis Groupe UK, a division of the world's largest communications group. The company reported revenues of £13 million (€14.9 million) in the 12 months to March 2026 and employed 110 people at the time of sale. Fabric Social was profitable and served blue-chip clients in Britain including Sky, Subway EMEA, Currys, Morrisons, Just Eat, Autotrader, Holland & Barrett and Vodafone. The company also operated a smaller Irish business as a retained social agency. Financial terms of the deal were not disclosed.
Publicis Groupe has acquired sports marketing agency 160over90 from WME Group for an undisclosed sum, positioning sports as its "next big bet" for growth. The deal is pending regulatory approval. Founded in 2001, 160over90 employs over 670 people across the US, UK, EMEA and APAC, working with global brands on major sporting events including the Super Bowl, Olympics and World Cup. The agency will join Publicis Sports, led by CEO Suzy Deering. Publicis is forming a partnership with WME to enable collaborations between its agencies and WME's talent roster. The acquisition follows Publicis' purchases of sports agencies Adopt and Bespoke in 2025 and creator marketing agency Influential in 2024. Publicis reported $17.18 billion in net revenue in 2025, up 5.6% year-on-year.