Full-Time
Data Analyst
Sales & Brand Partnerships
Posted on 12/30/2024
LTK
1,001-5,000 employees
Connects brands, creators, and shoppers online
No salary listed
Mid, Senior
No H1B Sponsorship
Remote in USA
Candidates must have authorization to work in the U.S.
- Bachelor’s degree
- 4+ years experience of analytical experience
- Strong analytical skills with the ability to extract insights from large data sets.
- Strong communication skills with the ability to present your findings in a clear and articulate way to groups of various stakeholders
- Ability to thrive and adapt in a fast-paced, high-growth, and rapidly changing environment
- Proven track record of driving business impact through data-driven decision-making.
- Experience building and maintaining dashboards in visualization tools (i.e. Looker, Tableau)
- SQL skills required
- Provide actionable insights based on data analysis and communicate immediate business growth opportunities to relevant stakeholders.
- Work with the sales, marketing and operations teams to provide data-driven forecasts and conduct in-depth brand analysis to identify trends and opportunities.
- Develop and refine standardized metrics, intuitive dashboards, and compelling business insights.
- Collaborate with cross-functional partners to drive strategies and tactics for growth.
- Leverage enterprise BI tools to create insight-driving dashboards
- Communicate and present findings to key stakeholders and inform strategic decision-making.
LTK connects brands, creators, and shoppers to enhance online sales in the digital marketing and e-commerce space. The platform provides brands with strategic guidance and data insights to improve their market presence. Creators, or influencers, use LTK to inspire shoppers with curated content, helping to shape retail trends and boost purchase confidence. Shoppers enjoy a streamlined and personalized shopping experience. LTK's business model focuses on creator innovation, utilizing a proprietary ecosystem that includes technology, consulting, and partnerships to monetize creator marketing. This approach has led to over $4 billion in annual online sales, distinguishing LTK from competitors by pioneering a new industry that effectively integrates brand marketing with influencer engagement.
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$307.4M
Headquarters
Dallas, Texas
Founded
2011
Simplify's Take
What believers are saying
- Increased AI adoption enhances creator efficiency and campaign effectiveness on LTK's platform.
- Gen Z's preference for influencer shopping presents growth opportunities for LTK.
- TikTok's product link integration could drive more traffic to LTK's platform.
What critics are saying
- TikTok's third-party product links may dilute LTK's unique value proposition.
- AI-driven platforms like Itair pose competitive threats to LTK's business model.
- Potential TikTok bans could destabilize LTK's reliance on the platform for content.
What makes LTK unique
- LTK offers a proprietary ecosystem combining technology, consulting, and global brand partnerships.
- The platform uniquely connects brands, creators, and shoppers to drive online sales.
- LTK's video-first transformation aligns with consumer preferences for engaging content.
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Benefits
Medical, dental, & vision
401k
Flexible work schedule
Parental leave
Team events
Stocked kitchen & bar
Gym membership
Social spaces & game room
Volunteer days
Summer hours
Catered meals
Growth & Insights and Company News
6 month growth
↑ 10%1 year growth
↑ 5%2 year growth
↑ 8%TikTok is reportedly conducting a test that allows some creators to add product links from third-party affiliate networks to their posts.The affiliate networks include Amazon, Walmart, Target, Rakuten, Impact, CJ, Expedia, Clickbank, Temu and LTK, Modern Retail reported Tuesday (Nov. 19), citing social media posts from creators and marketing consultants.With this integration, product links are displayed at the top of a post’s comment section, according to the report.A TikTok spokesperson told Modern Retail that the test involves a limited number of creators, is not an official program and is being used to collect feedback, per the report.TikTok is the go-to platform for beauty purchases, which is the second-most popular category of products purchased on social media platforms, according to the PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media.”The report found that 14% of consumers bought products on social media platforms in the previous 30 days, with apparel being the most common type of product purchased through these channels.The Modern Retail report follows the addition of several other new features to the TikTok platform.On Thursday (Nov. 14), the company said it made its artificial intelligence-powered video generation tool, Symphony Creative Studio, available to all TikTok for Business users. This tool includes features for generating, transforming and scaling content.“Part of TikTok’s Symphony creative AI suite, Symphony Creative Studio aims to support advertisers and content creators with free tools to make the creative production process easier and more efficient, bridging the gap between ideation and production,” the company said in a press release.In August, it was reported that Amazon partnered with TikTok and Pinterest to let the users of those social media apps buy products from Amazon without leaving those apps. To use this social commerce offering, TikTok and Pinterest users link their profiles from those platforms to their Amazon accounts, enabling them to buy products directly from the ads.In July, global event marketplace Eventbrite partnered with TikTok to help event creators promote their events and sell tickets. The collaboration includes an integration in which Eventbrite creators and TikTok users can add Eventbrite links directly to their TikTok videos.For all PYMNTS digital transformation coverage, subscribe to the daily Digital Transformation Newsletter
LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK DM, the platform’s automatic direct message tool for LTK Creators, to personalize up to 10 trigger words per Instagram post along with the direct messages the members of their community receive, LTK said in a Tuesday (Aug. 20) press release. When the LTK DM tool was launched in June, it had one trigger word: “Shop.” This tool was designed to make it easier for creators to share the shopping details of their Instagram posts with their community, as those who comment “Shop” on a post will immediately receive an automated direct message that includes a direct link to the creator’s LTK
As consumers begin to adopt social media channels to make purchases, PYMNTS Intelligence found which apps shoppers are turning to for different kinds of retail products. By the Numbers. The PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media” was based on a survey of nearly 3,000 U.S. consumers last year seeking to understand their social commerce behavior.The study found that among the 14% of consumers who purchased social media in the previous 30 days, the most common type of product bought was apparel. For this, Instagram was the most popular platform, as 47% of Instagram shoppers made such a purchase
LTK, a platform for creators and their businesses, is transforming its app to be video-first. As part of this transformation, LTK has added a new shoppable video feed called Full-Screen Continuous Video and a new content guide called Daily Drops, the company said in a Wednesday (July 24) press release. “Video is critical for creators, and by transforming the LTK app into a video-first platform, LTK is helping our creators earn more by directly catering to shoppers’ preferences,” Kit Ulrich, general manager of LTK’s Creator Shopping Platform, said in the release
TikTok is reportedly planning to roll out in-app shopping for users in Spain and Ireland. The launch could come as soon as October, Bloomberg News reported Tuesday (July 23), citing sources familiar with the matter. Those sources say the launch will be smaller than previously planned, though TikTok is preparing to bring its shopping portal, TikTok Shop, to other areas of Europe in 2025