Head of Marketing

Job Description

About the role: 

The Head of Marketing position will develop and execute marketing strategies to increase product awareness and adoption

What you'll do:-

• Foundationally build the marketing function and lead a team of marketing professionals who will enhance Beans.ai products and solutions.

• Create and execute strategic marketing plans that will help us achieve both our short and long-term goals to accelerate overall business growth ultimately

• Own and execute Beans.ai product and branding initiatives to grow further awareness and understanding of our product to prospects and current customers, including go-to-market strategy for new features and product announcements

• Lead strategy and optimization of conversion funnels and performance across all marketing channels.

• Oversee the development of all content, including developing compelling and differentiated positioning & messaging that effectively translates what we’ve built, why, and for whom.

• Partner with internal stakeholders to define, build, and maintain a monthly and annual dashboard of key metrics (MQLs, Pipeline, Revenue) by channel and continually measure, analyze, and report on performance.

• Manage agency relationships/contractors to augment the capacity of the in-house team.

Qualifications

• Bachelor's degree in marketing, communications, business administration or related field MBA preferred

• 7+ years of direct management experience with demonstrated success leading and motivating teams as well as managing cross-functional teams

• Proven 5+ years of experience as Head of Marketing, Marketing Manager, Director of Marketing, or a similar role.

• Proven dynamic leadership and project management skills

• Strategic, innovative and creative personality with a strong business acumen

• A passion for working in and managing a fast-paced, collaborative environment

• Adept multi-tasker with the ability to quickly prioritize and effectively delegate tasks

Additional Information

All your information will be kept confidential according to EEO guidelines.