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SmartFinancial

Digital insurance marketplace with data-driven insights

Digital Marketing Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA$80k - $115k /yr

About the Job

Requirements

  • Demonstrated success launching and managing at-scale, profitable lead generation campaigns.
  • Strong negotiation ability to achieve efficient campaign results.
  • Ability to structure data and analytics to uncover critical insights.
  • Hands-on experience across various marketing channels.
  • Currently managing at-scale financial services lead generation campaigns.
  • Excellent communication and organizational skills.

Responsibilities

  • Develop, manage, and optimize profitable marketing campaigns targeting cost-per-acquisition goals.
  • Uncover campaign scale and profit drivers.
  • Work with the analytics team to structure data and optimize against campaign drivers.
  • Manage communications between technical and creative teams.
  • Analyze reporting and partner insights to recommend strategic improvements.
  • Research and test new marketing channels for the company.

Desired Qualifications

  • Familiarity with third-party cost-per-click, cost-per-lead, and cost-per-thousand-impressions platforms and networks.

About the Company

SmartFinancial

Digital insurance marketplace with data-driven insights

SmartFinancial operates as a digital insurance marketplace that connects consumers with insurance providers through its proprietary platform, Insurance.io. It collects data-driven insights to match users with relevant quotes and coverage options, enabling easy comparison and selection of insurance plans. The product works by leveraging Insurance.io to analyze consumer information and provider offerings, surfacing tailored quotes from multiple insurers in a single experience. This differentiates SmartFinancial from competitors by using its data-driven platform to deliver broader access to coverage and faster, more transparent comparisons across a wide network of insurers. The company’s goal is to simplify purchasing insurance, improve transparency in pricing, and help consumers find suitable coverage quickly.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Costa Mesa, CA
Founded
2012

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