A bachelor's degree in marketing, business, communications, or a related field is required.
At least 7 years of progressive sales and marketing leadership experience, including leading a team, is required.
A track record of building sales and marketing plans that grew occupancy and revenue is required.
Ability to travel locally for community events and to visit between campuses is required.
Applicants must be able to produce a negative drug test.
Candidates must complete a QuantiFERON Gold TB blood test as part of the pre-hire drug screen and physical.
Employment is contingent on successfully completing the Illinois Health Care Worker Background Check Act screening; national, state, and county criminal background checks; and federal and state exclusion screening.
Verification of work authorization is required.
A motor vehicle record review is required for positions requiring driving.
Responsibilities
Build and run the annual sales and marketing plan for both campuses, track occupancy and sales key performance indicators weekly, and report results to executive leadership.
Own and maintain the customer relationship management system, keep it accurate and automated, and train the sales and marketing team to use it, targeting at least half of all leads from online sources.
Manage the website and digital marketing to generate leads, and monitor search engine optimization and paid campaign performance.
Coach and develop the sales and marketing team through monthly reviews and individual key performance indicator goals.
Represent Wesley Willows in the community through networking, open houses, and partnerships with local organizations and healthcare providers.
Help shape a national strategy for the brain health and well-being program if the organization decides to license it to other senior living operators.
Work with the chief executive officer and chief operating officer on data-driven decisions about new markets and geographically targeted advertising.
Desired Qualifications
A master's degree is preferred.
Experience in senior living, hospitality, or another consumer-facing industry is preferred.
Hands-on experience automating and reporting in a customer relationship management system is preferred.
Working knowledge of search engine optimization, paid digital advertising, and website lead optimization is preferred.
Vice President of Sales and Marketing $115,000-$120,000 a year + competitive bonus structure | Full-Time Location: In-Person | Wesley Willows | Rockford, IL
Wesley Willows has served Rockford-area retirees for decades across independent living, assisted living, memory care, and skilled nursing. We're looking for a sales and marketing leader who will drive strategic growth initiatives, brand positioning, community relationships, and product development to support Wesley Willows' mission and long-term occupancy goals.
What You'll Do:
Build and run the annual sales and marketing plan for both campuses, tracking occupancy and sales KPIs weekly and reporting results to executive leadership.
Own the CRM: keep it accurate and automated, and train the sales and marketing team to use it well, with a goal of at least half of all leads generated online.
Manage the website and digital marketing so both drive real leads, and stay on top of SEO and paid campaign performance.
Coach and develop the sales and marketing team with monthly reviews and individual KPI goals.
Represent Wesley Willows in the community through networking, open houses, and partnerships with local organizations and healthcare providers.
Help shape a national strategy for our brain health and well-being program if we decide to license it to other senior living operators.
Work with the CEO and COO on data-driven decisions about new markets and geographically targeted advertising.
What You'll Need:
Required:
Bachelor's degree in marketing, business, communications, or a related field.
7+ years of progressive sales and marketing leadership experience, including leading a team.
A track record of building sales and marketing plans that grew occupancy and revenue.
Ability to travel locally for community events and to visit between campuses.
Preferred:
Master's degree.
Senior living, hospitality, or other consumer-facing industry background.
Hands-on experience automating and reporting in a CRM system.
Working knowledge of SEO, paid digital advertising, and website lead optimization.
Benefits for Qualified Employees:
Financial Wellness Perks: Access earned wages before payday through ZayZoon, plus tools and resources to support your financial wellbeing.
Medical Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
403(b) Retirement Plan with Employer Match
Life/AD&D Insurance
Short- & Long-Term Disability
Accident, Critical Illness, and Hospital Indemnity Insurance
Mail Order Pharmacy
Telemedicine
Wellness Programs
Employee Assistance Program
To apply, please complete the required questionnaire. We accept applications on a rolling basis.
We are an Equal Opportunity Employer and are committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, genetic information, marital status, veteran or military status, citizenship status, pregnancy (including childbirth, lactation, and related conditions), political affiliation, or any other status protected by applicable federal, state, or local laws. We are committed to providing an inclusive and accessible recruitment process. If you require accommodations during the interview process, please let us know. Reasonable accommodations will be provided upon request to ensure equal opportunity for all applicants.
Applicants for this position must be able to produce a negative drug test. Applicants may be subject to a background check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, this organization will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position’s essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, this organization retains the right to change or assign other duties to this position.
Our Commitment to Health & Safety The wellbeing of our residents and team members is our top priority. To help keep everyone safe, we ask all team members to receive a yearly flu shot (with medical and religious exemptions available), While we do not require the COVID-19 vaccine for employment, we do collect vaccination status in accordance with health guidelines. This helps us keep our community informed, safe, and prepared. Candidates must also complete a QuantiFERON Gold TB Blood Test as part of their pre-hire drug screen and physical.
Due to the safety-sensitive nature of skilled nursing services and participation in Medicare and Medicaid programs, employment is contingent upon successful completion of:
Illinois Health Care Worker Background Check Act Screening
National, State, County Criminal Background Checks
Federal and state exclusion screening (OIG/Medicare/Medicaid)
Pre-employment drug screening (including marijuana)
Verification of work authorization
Applicable registry verification (CNA. Nurse)
Motor vehicle record view for positions requiring driving