Territory Manager - South Asian Diaspora

EMPIRE is a premier and dynamic music company that prides itself on the development and support of independent artists. We are a rapidly growing firm that has been making waves in the music industry, with an extensive portfolio that spans multiple genres and reaches audiences worldwide. We have become the largest independent record label in the U.S., with a significant global presence covering Africa, Asia, Europe, Australia, and North and South America. We keep ourselves busy with a large range of music-related services from original content and marketing to distribution and recordings. 

Our commitment to artistic creativity, innovation, and progressive business solutions forms the foundation of our corporate culture. We believe in fostering talent, not just in our artists but also within our professional teams. As we continue to expand, we invite you to join us on this exciting journey.

The Role Remix: EMPIRE is looking for a Territory Manager Canada - South Asian Diaspora to join our team. This role will report into the VP Global Market Strategy & Development- South Asia, and will be attached to the International Marketing Department promoting the EMPIRE artist roster through creative and innovative marketing strategies. 

In this diverse and hybrid role you will be responsible for the establishment and growth of EMPIRE primarily in the Canadian market, leading on domestic and inbound marketing, sales, and artist discovery. As an inaugural team member in Toronto, you will have a good mix of creative and industry relationships locally, to drive our business to new heights and develop the market. A must-win / go-getter attitude is crucial for the position. 

• In conjunction with our VP, lead on strategic market development and launch of EMPIRE with an initial focus on the Panjabi music market in Canada.
• Plan, direct, organize, execute and control artist campaigns in both domestically and international inbound releases.
• Work effectively in the strategic planning of our international and domestic releases.
• Create timelines for releases/campaigns for domestic releases.
• Hiring and managing relationships with 3rd party vendors for both inbound and domestic campaigns not limited to PR, Radio and TV pluggers.
• Create and maintain marketing budgets for the Canadian markets.
• Scout new talent  for our record label and distribution operations in conjunction with our central and global A&R teams. 
• Identify new domestic label clients for distribution via EMPIRE in conjunction with our central and global A&R teams.
• Collaborate with and drive marketing efforts across all departments, including but not limited to A&R, social, PR, CRM.
• Monitor success. Work to maximize revenues and earnings. P&L administration of the projects.
• Research data within EMPIRE’s information services for decision taking.
• Permanent search of New Business Development opportunities.
• Manages local sales relationships in conjunction with our global sales team.
• Platform outreach and relationship management.
• Pitch releases for streaming service play listing & other key partners.
• Provide marketing drivers for Commerce team.
• Direct and supervise exciting and effective creative to support the music and message.
• Develop and coordinate videos, artworks and other visual content.
• Develop innovative campaigns that engage fans utilizing pre-existing social platforms and new technologies.
• Manage the conception, communication and execution of consumer products and other marketing strategies.
• Build, maintain and assess external marketing partnerships.
• Consistently identify artist needs and ensure approaches and ensure solutions are linked to artist objectives.
• Actively monitor project risks, identify potential problems and proactively identify solutions to address them in advance.
• Communicate and document project status, including progress in each function.
• Any additional duties as assigned.

Key Notes for Success:

• Minimum 5 years experience doing marketing/A&R in the entertainment industry
• Experience breaking new artists with an understanding of current market conditions, trends and best practices
• Music industry knowledge - Panjabi, Hip-hop, R&B, Desi 
• Strong administrative skills 
• Must have the ability to write and convey marketing strategies to the teams within the label, as well as to the management and the artist, bringing concepts to life
• Understanding of traditional and digital media, including social and content streaming platforms
• Strong interpersonal and communication skills, both written and verbal
• You understand the importance of confidentiality and discretion 
• A “no job too small” attitude 
• Ability to juggle multiple projects at a time and complete tasks fully through 
• You're not afraid to ask questions and learn as you work
• You’re extremely detail-oriented  
• You're extremely organized 
• Be a team player, open to feedback and strong communication
• Based in Toronto