Email Marketing Manager - Maternity Cover

The bit about us
We’re Hyve, a global events company that does things differently. 
 
Our events deliver game-changing impact for people, businesses and beyond. That might mean winning a major contract, securing transformational investment, getting on the shelves of a giant retailer or hearing from thought leaders who are changing the future. 
 
The purpose of every one of our events is to bring the people who power major industries together – and open a world of potential. 
 
At the same time, we’re using our events as platforms for progress, to drive the conversation across the world’s biggest industries on crucial topics like sustainability, diversity and ethical business. 
 
These moments can change lives. And making those connections motivates us every single day. 
 
But creating those human connections doesn’t just happen at our events. It’s part of everyday life when you work at Hyve. There are all sorts of socials, inclusion workshops and professional development opportunities to get your teeth into. And then there are the benefits. From gym memberships to private medical care, season ticket loans to healthy pensions, we’ve got you covered in all kinds of ways. (We’ll even give you an extra day off on your birthday!) 
 
The bit about you
First of all, whatever your background and whatever your beliefs, there’s a culture of belonging here at Hyve and everyone is welcome. The question isn’t where you are from – it’s where you want to go.
 
We’re a positive bunch and if you’re a “glass half full” kind of person you’ll fit right in. Our values are brilliant work, fresh thinking, rich connections, and collective buzz. And just to be clear, these aren’t just words we put on the walls and forget about. They pull everyone together and help us all produce work that we’re proud to put our names to. If that resonates with you, great: we’re on the same page.
 
About HLTH:
HLTH is the leading platform bringing together the entire health ecosystem focused on health innovation and transformation. From unparalleled events with industry-leading speakers to inspirational digital content and mission-driven initiatives, HLTH creates a unique marketplace for the health community, leading the dialogue and development of a new health ecosystem. Join us in transforming the next decade of health together.

Role Overview:
As the Email Marketing Manager (Maternity Cover) at HLTH, you will be the central subject matter expert in executing and optimizing our global email marketing initiatives. Your role involves developing and implementing targeted, segmented, and triggered nurture campaigns, leveraging explicit and implicit data to maximize impact and engagement. You must have in-depth knowledge of and experience with HubSpot and be able to demonstrate meticulous attention to detail at all times.

Primary Responsibilities:

Campaign Development & Execution

• Build and execute targeted and segmented marketing campaigns within HubSpot, including nurture and triggered email campaigns.
•  Utilize explicit profile data and implicit behavioral data to tailor messaging and timing for optimal engagement.
•  Ensure all marketing automation activities align with HLTH’s overall marketing strategy and business objectives. Data Analysis & Segmentation Strategies
• Develop and activate robust segmentation strategies to enhance campaign targeting and personalization.
• Analyze campaign data to identify trends, measure performance, and optimize future campaigns. Tool Proficiency & Integration
•  Demonstrate expertise in using HubSpot for email marketing tasks.
• Maintain a high level of proficiency with HubSpot, Google Sheets, Notion and Claude for data analysis and reporting.

Compliance & Best Practices

• Stay informed about relevant regional and global data protection regulations, ensuring compliance in all marketing activities.
•  Implement best practices for email marketing, lead nurturing, and marketing automation. Reporting & Insights
• Build and manage detailed reports using HubSpot, Notion and Google Sheets to track and analyze campaign performance.
• Provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.

Collaboration & Communication

• Work closely with global marketing stakeholders to support and enhance marketing initiatives.
• Communicate effectively with stakeholders at all levels, providing updates, insights, and recommendations.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
•  Minimum of 4 years of experience in email marketing, preferably in a fast-paced, global environment.
• Advanced expertise in HubSpot
• Strong understanding of segmentation strategies and data analysis.
•  Knowledge of GDPR and other relevant data protection laws.
• Experience in building and interpreting marketing reports.
•  Ability to work effectively in a fast-paced, growth-oriented environment on multiple projects concurrently.

Personal Attributes:

• Detail-oriented with meticulous attention to detail, excellent organizational and project management abilities.
•  Data-driven mindset with strong analytical skills.
•  Proactive, with a knack for problem-solving and innovation.
• Excellent communication and interpersonal skills.
•  Adaptability and openness to work in a dynamic global environment.

HLTH Technology Stack:

• Workspace: Google Workspace (Gmail, Docs, Sheets, Slides)
• Marketing: Hubspot, Salesforce, Google Analytics, Wordpress, SendGrid
• Internal Comms/Project Management: Asana, Slack, Notion, Google Meet, Microsoft Teams, Claude