Community Game Content Creator @ England Rugby

Content & Writing (1)

Working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you. An opportunity has arisen for Community Game Content Creator to join our Marketing team on a permanent basis.

Job Title : Community Game Content Creator
Department : Marketing
Reports to : Head of Content
Salary Banding : c.£40,000 per annum
Job Level : Implement
Location : HQ - This role is contractually based at Allianz Stadium, offering some flexibility to work from home
Employment Type : Permanent
Working Hours : This is a full-time role, covering 35hrs per week

Application Information:

Please submit an anonymised CV (i.e. remove personal details).
The closing date for applications is 5pm on Sunday 15th February

The Role:

The RFU is looking for a creative and proactive Content Creator to support the delivery of engaging, inclusive, and impactful communications for the community and grassroots game. This role will help bring to life the stories, people, and passion that underpin rugby at the local level — from clubs and volunteers to youth players and community programmes.

Working closely with the Community Game Engagement Lead and Head of Content you’ll produce content across a range of channels, ensuring that grassroots rugby is visible, celebrated, and supported.

This is a fantastic opportunity for a digital-savvy content producer with a passion for sport, storytelling, and community impact.

The Team:

The Content Team is made up of 16 people, led by the Head of Content, and split into four areas: website, video, social and live. Our purpose as a team is to inspire and educate existing and unknown fans, by telling the story of our England rugby teams and its players, as well as shining a light on the community game, providing resources and information for its growth whilst supporting the governing body through content creation. This role will work closely across Content & our Corporate Communications teams.

Some key responsibilities include:

Create high-quality multimedia content that promotes grassroots rugby.
Tell the story of our national campaigns, as well as the clubs and people they benefit.
Create and amplify content to showcase our commercial partners activating in the community space.
Collaborate with clubs, Constituent Bodies (CBs), and internal teams to gather authentic stories and case studies from across the country.
Work with the content team across social and web to tell those compelling human-interest stories.
Support national campaigns aimed at increasing participation, inclusion, and volunteer recognition within the community game.
Help promote RFU cup competitions: school, county and club.
Ensure all content reflects the RFU’s tone, values, and visual identity — with a particular focus on accessibility and representation.
Assist in the organisation and promotion of key events, forums, and webinars involving the grassroots rugby community.
Maintain content calendars and support internal communications as needed to keep stakeholders informed and aligned.
Work closely with relevant agencies to plan and deliver content.
Contribute to ideation and content development, with a focus on moving content forwards.
Actively collaborate with colleagues across the RFU to support the development and delivery of strategic, business and operational plans.
Act as an ambassador for the RFU, promoting its core values and back culture internally and externally.
Undertake any other duties reasonably required that are consistent with the responsibilities of the role and the needs of the organisation.

Qualifications, Skills & Experience:

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.

Essential:

Experience in content creation, ideally in a sport, charity, community, or grassroots context.
Experience of social media channel management, especially Instagram
Confident using social media platforms and production tools, Adobe suite, etc.
Experience working with video and photography (shooting and editing)
Excellent organisational skills with the ability to manage multiple projects and deadlines.
A collaborative mindset and ability to build relationships across teams and with external partners.
A strong understanding of, or passion for, rugby and the grassroots sports environment is highly desirable.
Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.

Additional Information:

We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment.
During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.

Community Game Content Creator

England Rugby

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