Manager – Programmatic
Publicis Groupe
Manager – Programmatic
Publicis Groupe
Runs advertising and digital transformation services
Manager, Programamtic
At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
The Programmatic Manager owns strategic planning and campaign execution for a National Stream Service client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Sr. Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Effectively communicate digital strategies and rational for tactical approaches for each campaign
Complete, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
Develop, grow, and maintain relationships through exceptional client service
Formulate proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre-production and live campaigns
Oversee campaign QA process
Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
Attend client meetings
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Lead programmatic strategy by using AI-powered optimization, forecasting, and audience modeling tools within DSPs (e.g., DV360, The Trade Desk, Amazon DSP) to drive performance, guide budget allocation, and evaluate test‑and‑learn opportunities across accounts
Translate AI-driven performance signals, predictive insights, and automation outputs into clear strategic recommendations for clients and internal stakeholders, owning senior‑level reporting, planning discussions, and optimization narratives.
Enable and govern the use of AI across the team by refining workflows, validating platform automation, and providing prompt engineering and analytics-based training to analysts and senior analysts, while ensuring AI-assisted decisions align with client goals, brand safety standards, and agency best practices.
3+ years of experience managing Programmatic and Direct Media Buying.
Working knowledge in DSPs and technologies such as The Trade Desk (TTD), DV360, Amazon DSP, DoubleClick Bid Manager (DCM)
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills (should be comfortable communicating directly with vendors & clients)
Client facing experience with the ability to identify risks and effectively manage through issues
Previous leadership/management experience is a plus
Strong project management skills
Proficiency in Microsoft Office Suite, Tableau, and have an intermediate to advanced understanding of Excel (Pivot Tables & VLOOKUPS)
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
#LI-EO2
Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
Explore more opportunities at Publicis Groupe