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LEGO

Produces and licenses construction toy sets

Senior Play Product Manager - Connected Products

Product ManagementConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Significant hands-on product management experience in connected products, consumer electronics, robotics, or a closely related field, including at least one full product development cycle from concept to launch.
  • Recent experience within the last three years working on an immersive physical-digital experience, plus experience in at least two of firmware, wireless connectivity such as BLE or Wi-Fi, mobile applications, or cloud/backend services.
  • Demonstrated user empathy backed by insights and data, including the ability to articulate user needs and root causes beyond surface-level feedback.
  • Demonstrable experience taking a product from discovery through launch and beyond, including owning post-launch iteration.
  • Proven ability to build and communicate a prioritized, outcome-oriented product roadmap, make tradeoffs explicit, and defend decisions.
  • Experience running structured discovery for new disruptive products in the 0-to-1 space and applying clear prioritization frameworks.
  • Strong commercial awareness and ability to frame product decisions in terms of business impact.
  • Strong analytical skills and ability to interpret data and make data-driven decisions.
  • Ability to communicate user needs, product strategy, and roadmaps to varied audiences, translate complex concepts clearly, and engage and influence stakeholders at all levels.
  • Proactive approach to problem-solving and decision-making.
  • Passion for interactive experiences and understanding of user-centered design principles.
  • Ability to apply agile and lean delivery principles across the full product development cycle.
  • Experience with modern product development tools, including JIRA, Confluence, and JAMA.
  • Desire to push the boundaries of play into new and uncharted experiences.

Responsibilities

  • Immerse in user insights and trends to develop compelling opportunities in the product area that deliver value to users and the business.
  • Define product vision, strategy, and roadmaps for the product area and gain organizational buy-in.
  • Define and analyze metrics that inform product success.
  • Understand product development financials so product decisions are grounded in user and business value.
  • Ask questions to identify root causes and help design the right solutions.
  • Maintain a broad view of the product while focusing on the right priorities at the right time.
  • Navigate complex requirements and partner with the team to reach considered decisions throughout the product development cycle.
  • Communicate user needs, product strategy, and roadmaps to varied audiences.
  • Translate complex information into easy-to-understand concepts.
  • Create inspirational demos that convey the product vision and user benefits while keeping play central.
  • Integrate play value, usability studies, research, and market analysis into technical product requirements.
  • Drive outcomes through every stage of the product cycle, ensuring the right product is built well and continuously delights users.

About the Company

LEGO

Produces and licenses construction toy sets

LEGO designs and sells plastic construction toys with interlocking bricks that snap together using a stud-and-tube system, allowing compatibility across generations. It also licenses popular franchises, runs branded stores, creates digital games and films, operates LEGOLAND parks, and offers educational products. Its bricks use a precise clutch power to connect, supported by product families like DUPLO and Technic and a broad ecosystem of sets and accessories. LEGO aims to inspire learning and creativity through constructive play for children and adult fans, while growing its brand through licensing, media, retail, and education initiatives.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Billund, Denmark
Founded
1932

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