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MrBeast

YouTube-driven entertainment brand with food ventures

Account Director - Strategist, Tech B2C

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • At least 15 years of experience blending strategic account leadership with media, creator, or integrated marketing.
  • Direct experience packaging integrated campaigns with a top-tier YouTuber, streaming platform, or premium content publisher, or brand-side integrated marketing leadership at a technology firm.
  • Fluency in client marketing planning and creative brainstorming, including the ability to contribute meaningfully in both settings.
  • A track record of building sophisticated KPI-mapping and measurement frameworks that withstand marketing-mix modeling review.
  • Media literacy sufficient to assess production feasibility and avoid proposing concepts that cannot be filmed.

Responsibilities

  • Develop the pre-sale deliverables for every integration, including the concept document, pitch deck, KPI mapping, and measurement architecture.
  • Manage the partner content marketing calendar to package each product launch around a high-impact content moment.
  • Translate client business objectives into MrBeast content architecture, selecting appropriate assets such as a Main Channel integration, Shorts campaign, or Beast Games challenge.
  • Map brand KPIs to assets by aligning client measurement goals, such as unaided awareness lift, purchase consideration, and retail traffic, with appropriate MrBeast assets.
  • Collaborate with the Creative Lead on concept feasibility, production complexity, and creative fit with MrBeast’s brand voice, translating between the client brief and the studio.
  • Lead the concept-to-close cycle from the first client conversation through signed insertion order, serving as the primary owner of the pre-sale motion while the VP provides executive-level consultation.
  • Brief the Activation account director comprehensively after a deal closes and remain consultative through production without owning execution.
  • Incorporate learnings from each activation into subsequent strategy cycles.

Desired Qualifications

  • Direct experience in consumer technology or artificial intelligence, on either the brand or agency side.
  • Consulting experience; MBB associates or engagement managers with a Media/Tech practice, or corporate development experience for consumer technology clients at a media firm, are relevant.

About the Company

MrBeast

YouTube-driven entertainment brand with food ventures

MrBeast creates digital media content on YouTube featuring large-scale challenges, giveaways, and philanthropy. Its products extend into food and consumer goods: MrBeast Burger operates as a virtual restaurant that uses partner kitchens to fulfill online orders, and a line of chocolate products. The business earns through YouTube ad revenue, brand sponsorships, merchandise sales, and profits from its food and beverage ventures. The model relies on video content to attract a global, young audience and to drive demand for its store-brand offerings and sponsorships, then monetizes across media, merchandise, and meals. The company differentiates itself by high-stakes, participatory content and a clear philanthropic angle, along with diversified revenue streams beyond advertising. The goal is to entertain a worldwide audience while funding charitable initiatives and pursuing sustainable growth across media and consumer products.

Company size
1,001-5,000
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$300M
Headquarters
Greenville, NC
Founded
2012

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