Leasing Marketing Specialist
The Michaels Organization
Leasing Marketing Specialist
The Michaels Organization
Residential real estate development and management
The Michaels Organization is a national leader in residential real estate offering full-service capabilities in development, property management, construction, and investment. At Michaels, our teammates strive to fulfill our promise of creating communities that lift lives – ones that jumpstart housing, education, civic engagement, and neighborhood prosperity. With this passion at the forefront of our business, Michaels teammates can be proud to be a part of the extraordinary, every day.
Lead the property marketing and leasing program. The Leasing Marketing Specialist is responsible for various marketing projects and for ensuring compliance and related leasing and marketing are fulfilled in accordance with policies and procedures outlines by management. The Leasing Marketing Specialist will assist in ensuring that there is consistency at the site and that all team members adhere to the best practices. Reports directly to the VP of Marketing and Leasing to set leasing goals and develop strategic plans for achieving management and investor goals and objectives.
1. Ensure site compliance with national branding, programs and the marketing goals developed for the property.
2. Develop, distribute and ensure accuracy on all leasing and marketing collateral, flyers, etc., as needed.
3. Supervise the planning, preparation and implementation of marketing and leasing events, property events, social media competition, etc. as approved.
4. Assist, review and ensure execution of monthly marketing calendars and initiatives.
5. Attend and participate in leasing and marketing calls/meetings.
6. Develop, train and mentor other onsite team members. This will include customer service, responding to leads, conduct tours and phone call training.
7. Establish sales and marketing strategies to increase traffic and closing ratios.
8. Conduct regular marketing research and maintain thorough product and market knowledge.
9. Complete and submit accurate reports in a timely manner as required.10. Lead the team in the preparation and accurate maintenance of all leasing paperwork. Conduct audits as needed to ensure completion of all files and that this information is accurately represented in Real Page.
11. Recommend new strategies as the market evolves.
12. Successfully build and maintain solid business to business relationships within the community and Agencies.
13. Perform various special projects and tasks as directed.
14. Adhere to all company policies and procedures.
Required Experience:
High degree of proficiency in MS Word and Excel. Must be proficient in social marketing platforms including: Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest and other programs as needed. Must have knowledge to complete market surveys and Affirmative Fair Housing Marketing Plans.
Required Education/Training: Minimum 2 years leasing, real estate or hospitality experience. Affordable Housing Certificates and Fair Housing knowledge a plus.
Required Skills and Abilities: Outgoing, dynamic personality, willingness to engage groups. Ability to train, motivate and develop team members. Goal oriented. Ability to work independently and lead a group. Must be organized and detail oriented. Bi-lingual; English/Spanish preferred.
Working Conditions: Sitting, walking or standing for lengthy periods of time. Overnight travel will be required at 75% for assignments.
Salary Range Information:
The range displayed on each job posting reflects the targeted base salary for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Rewards & Benefits:
We know Michaels’ promise of lifting lives starts with our teammates, so making sure every single teammate is happy, healthy, and set up for a successful future is important to us. As part of our team, you will enjoy a competitive wage, a comprehensive benefit package which includes Medical, Dental, Vision, prescription, etc., generous paid time off, a 401 (k) plan with a company match, and so much more. We believe in education – and in taking care of our own – so as an added incentive your children will be able to apply for the Michaels Employee Scholarship Program.
Michaels teammates make a difference in the lives of residents, colleagues, and the communities where we live and work every day. To learn more about the total rewards we offer please visit our website.
Come join our team. You’re going to love it here!
Residential real estate development and management
The Michaels Organization is a national real estate firm that designs, develops, and manages rental communities. It serves diverse residents, including military and affordable housing, with a portfolio exceeding $12 billion in assets and more than 200,000 residents across the United States. Its business model is full-service and integrated, handling every step from initial design and development to long-term property management. Revenue comes from development fees, property management fees, and rental income from owned and managed properties. A key differentiator is its end-to-end lifecycle control, which aims to maintain consistent quality across properties. The company also supports residents through The Michaels Organization Educational Foundation, which provides academic scholarships to residents. The goal is to provide stable, well-managed housing communities at scale while promoting community development and resident education.
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