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Truist Bank

Runs banking and lending for people and businesses

Premier Advisor

Full-TimeUpdated on 10/24/2026
$84k - $105k/yr+ Additional incentive pay
Senior
Bachelor's, Master's
Virginia Beach, VA, USA
In Person
Finance & BankingWealth Management & Financial Advisory

About the job

Requirements
  • A bachelor's degree with a concentration in business, accounting, finance, or banking, or equivalent financial services experience and related training.
  • At least five years of financial services experience working with clients in banking, investments, and/or retail lending, including retail, wealth, advisory, and/or retail lending experience; alternatively, one year of experience in a financial client relationship manager role.
  • Advanced knowledge of personal financial planning, advisory, insurance, investment management, and asset allocation concepts, and understanding of retail credit and traditional retail bank products for the mass affluent market.
  • Active Securities Industry Essentials (SIE), FINRA Series 7 and 66 licenses (or Series 63 and 65 in lieu of Series 66), and applicable life, health, and variable insurance licenses, or ability to obtain them within 100–150 days of job entry. Active FINRA licenses must be transferred within 60 days of job entry.
  • Must be compliant with the SAFE Mortgage Licensing Act within 30 days of employment in this role, including new or transferred registration and an acceptable NMLS background check.
  • Strong interpersonal, sales, and relationship management skills.
  • Strong written, verbal, and presentation skills, including proficiency in basic computer applications such as Microsoft Office.
Responsibilities
  • Serve as the primary relationship manager for a portfolio of mass affluent clients, selling, delivering, and providing ongoing service for appropriate fee-income and retail banking products and services.
  • Establish and periodically update understanding of clients’ financial needs and conditions through profiling and personal financial planning analysis.
  • Work proactively with the financial advisor on assigned investment accounts to support adherence to investment and asset allocation objectives and policies.
  • Keep abreast of economic, legal, financial planning, investment, market, and business trends and issues affecting mass affluent clients; serve as a personal financial planning and advisory resource for clients, their attorneys, and Certified Public Accountants.
  • Meet revenue growth, profitability, and retention goals by developing new clients, expanding services, and marketing new products to existing clients.
  • Participate in the sales management process, including client service behaviors, support of Truist segmentation models, use of the automated sales process, and support of referral processes and guidelines.
  • Monitor, maintain, and update sales activity, pipeline, and other relevant information using the bank’s contact management system.
  • Establish and maintain working relationships with Truist product and service specialists designated to support client service and development, including banking, mortgage, planning, investments, and insurance partners; coordinate an integrated approach to developing, servicing, and enhancing the client portfolio and advocate for clients with those partners.
  • Establish and maintain mutually beneficial business relationships with external centers of influence to support business development.
  • Work within existing audit, compliance, and regulatory frameworks to maintain a high-quality, compliant portfolio of client relationships.
  • Participate in the ongoing implementation and development of the Premier Banking program, including its processes, products, services, operating policies, and procedures.
Desired Qualifications
  • A master's degree in business, accounting, finance, or banking.
  • Mass affluent banking experience.
  • Completion of or enrollment in professional-level certification programs, preferred in this order: Certified Financial Planner (CFP), Chartered Financial Analyst (CFA), Accredited Asset Management Specialist (AAMS), Certified Trust and Financial Advisor (CTFA), Chartered Life Underwriter (CLU), Chartered Retirement Planning Counselor (CRPC), or Chartered Financial Consultant (ChFC).
  • Completion of a Leadership Development Program or Banking School, such as the Truist Leadership Development Program or Banking School.

About the company

Truist Bank runs consumer and commercial banking for households, small businesses, and larger companies across the United States. Its services connect everyday accounts and borrowing with business cash management and wealth planning through the wider Truist group. Customers manage money through branches and digital banking, while businesses use the bank to collect payments, move funds, and finance operations. It earns interest on loans and fees for banking and trust services, with brokerage and investment advice handled by separate affiliates. The Truist brand emerged from the BB&T and SunTrust merger in 2019, and the bank is headquartered in Charlotte, North Carolina.

Company Size

10,001+

Company Stage

IPO

Headquarters

Washington DC, District of Columbia

Founded

2019

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Simplify Jobs

Simplify's Take

What believers are saying

  • Eligible Truist teammates gain another retirement income source: the company fully funds a defined-benefit pension.
  • Teammates get time for community work: Truist allocates 24 volunteer hours through its onboarding program.
  • Truist rewards deeper relationships: One Checking automatically increases perks across five account levels as eligible balances grow.

What critics are saying

  • Rate exposure dominates: December 2025 figures put net interest at 71% of Truist parent revenue.
  • Credit costs persist: December 2025 results show Truist's parent recorded $1.89 billion in credit-loss provisions.
  • New Truist hires wait for employer retirement contributions: eligible 401(k) matching starts after one year.

What makes Truist Bank unique

  • Truist cushions small shortfalls: qualifying One Checking customers receive a $100 overdraft buffer without overdraft-related fees.
  • Truist competes on borrowing cost: LightStream beats qualifying rival unsecured loan rates by 0.10 percentage points.
  • Truist builds leadership skills through psychology: its Leadership Institute draws on more than 60 years of training.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Hybrid Work Options
  • 401(k) Retirement Plan

Growth & Insights and Company News

6 month growth

6%

1 year growth

6%

2 year growth

6%
Yahoo Finance
Oct 23rd, 2026
Truist names interim wealth co-heads as Dowhower exits; unit manages $77B

Truist Financial has named Jeff Dunn and Bryan Cram co-heads of its wealth division on an interim basis. They succeed Brian Dowhower, who will step down later this year. Dunn leads Truist Private Banking, specialty wealth and institutional. Cram heads Truist Wealth Brokerage. Both will report to Kristin Lesher, chief wholesale banking officer. In July, Truist hired Shimna Sameer, formerly of Bank of America Private Bank, as head of wealth. This week the company said she will become chief consumer banking officer. Truist installed Michael Lyons, former chief executive officer of Fiserv, as president and CEO in September. He succeeded Bill Rogers, now executive chair. Truist's registered investment advisor had about $77 billion in assets under management as of December 2025.

Yahoo Finance
Oct 22nd, 2026
Truist cuts Cameco target to $125, still sees 58% upside after 38% slide

Cameco shares have fallen 38% in six months, but Truist still rates the stock a Buy. On October 22, analyst Christopher Souther cut his price target to $125 from $130. That implies 58% upside from the current price of about $79. Uranium prices have held up, but profits have not followed. Cameco's uranium earnings fell nearly 40% in the second quarter even as its realised price rose 18%, because its cost per pound climbed 36%. Analysts have cut their 2026 earnings estimate to $1.44 a share from $1.67 over 90 days. At $125, the stock would trade at about 80x forward earnings, against 52x today. Reaching the target needs a 2027 earnings jump or a Westinghouse listing. The third-quarter report in early November is the next test.

MarketScreener
Oct 21st, 2026
Westrock Coffee Completes Upsized $600 Million Five-Year Credit Facility Refinancing

New facilities provide approximately $270 million of liquidity at closing; oversubscribed syndication allowed the facilities to be upsizedTransaction Highlights Upsized facility: $600 million of new...

The Business Journals
Oct 21st, 2026
Truist closing leadership campus in Greensboro amid broader business review.

Truist closing leadership campus in Greensboro amid broader business review. By Symone Graham - Staff Writer, Charlotte Business Journal Oct 21, 2026 Preview this article 1 min The Charlotte-based bank will discontinue operations at the 62-acre campus by year end. Classes run through mid-December. Don't Stop Here - Continue Reading With Your $4 Trial Secure 4 weeks of award-winning news and trusted insights Subscribe for only $4 Deadline: Friday, January 22, 2027 2027 Corporate Counsel Awards Babe & Butcher is searching for outstanding in-house attorneys, general counsels and law departments for the Charlotte Business Journal's annual Corporate Counsel Awards. Nominate a legal champion today!

PR Newswire
Oct 20th, 2026
Truist to speak at BancAnalysts Association of Boston Conference.

Truist to speak at BancAnalysts Association of Boston Conference. Oct 20, 2026, 16:03 ET CHARLOTTE, N.C., Oct. 20, 2026 /PRNewswire/ - Truist Financial Corporation (NYSE: TFC) today announced that Chief Financial Officer Mike Maguire and Chief Wholesale Banking Officer Kristin Lesher will speak at the BancAnalysts Association of Boston (BAAB) Conference on Thursday, Nov. 5, 2026, at 10:25 a.m. ET. A live audio webcast will be available on the day of the conference at ir.truist.com under Events & Presentations. A replay of the webcast will be available on the website for 30 days. About Truist Truist Financial Corporation (NYSE: TFC) is a purpose-driven financial services company committed to inspiring and building better lives and communities. Headquartered in Charlotte, North Carolina, Truist has leading market share in many of the high-growth markets in the U.S. and offers a wide range of products and services through wholesale and consumer businesses, including consumer and small business banking, commercial and corporate banking, investment banking and capital markets, wealth management, payments, and specialized lending businesses. Truist is a top-10 commercial bank with total assets of $554 billion as of Sept. 30, 2026. Truist Bank, Member FDIC. Equal Housing Lender. Learn more at Truist.com. SOURCE Truist Financial Corporation