Senior Accountant
Happiest Baby
Senior Accountant
Happiest Baby
Direct-to-consumer baby sleep solution device
Direct-to-consumer baby sleep solution device
Happiest Baby makes the SNOO Smart Sleeper, a responsive bassinet that helps babies sleep longer. It works by combining automatic rocking, soothing sounds, and a contained, snug fit, all controlled through a mobile app that provides sleep data and guidance. It differentiates itself by pairing pediatric research-backed sleep techniques with connected hardware, plus an eco-friendly renewal/sanitization process and a direct-to-consumer pricing model. Its goal is to help parents get more consistent, longer sleep for babies while offering evidence-based guidance and a convenient buying experience.
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