Full-Time

Forward Deployed Engineer

Updated on 9/4/2026

Hatch

Hatch

201-500 employees

Customer engagement platform with personalized playbooks

Compensation Overview

$144k - $200k/yr

Remote in USA

Remote

Potential onsite visits may be required for client deployments.

Category
Software Engineering (1)
Required Skills
Middleware
LLM
Elixir
Python
React.js
Data Visualization
Webhooks
Machine Learning
TypeScript
Go

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Requirements
  • 1-4 years of software engineering experience.
  • Ability to navigate a broad technology ecosystem and comprehensive developer documentation.
  • Ability to verify fixes in production against real data and maintain production-grade correctness and consistency.
  • Ability to communicate clearly with business and technical audiences, resolve ambiguous requirements, and provide proactive status updates.
  • Ability to use AI coding tools for investigation, tooling, and implementation while owning the correctness of shipped work.
Responsibilities
  • Root-cause voice AI failures by tracing agent spans, tool-call arguments, application logs, and warehouse queries, then ship and validate fixes in the voice pipeline and integration layer.
  • Build direct API integrations, webhook endpoints, event-driven triggers, and connectors for customer relationship management and scheduling systems.
  • Build local simulators, end-to-end production-call replay harnesses, behavioral test suites, spans, metrics, and dashboards for repeatable debugging and regression detection.
  • Work in the model layer on prompt structure, guardrails, model A/B comparisons, latency, cost, quality, context budgets, rate limits, and tool-calling reliability.
  • Own technically complex client onboardings end to end, including multi-system orchestrations, custom business logic, and unsupported customer relationship management systems.
  • Serve as the primary technical consultant for clients, including potential onsite visits to present architectural solutions and support deployments.
  • Surface recurring implementation patterns for product investment, build first-class native versions where appropriate, and hand them off to an R&D team.
Desired Qualifications
  • Experience shipping large language models into a real application, including prompt design, tool calling and orchestration, evaluations, and production failure modes.
  • Familiarity with the voice technology stack.

Hatch is a customer engagement platform that helps businesses improve performance and grow revenue through personalized strategies and coaching. It provides hand-crafted playbooks that evolve with the business, one-on-one performance sessions, and strategic goal mapping. The product combines a subscription-based platform with services like coaching and customized playbooks to both deliver insights and actively help implement engagement strategies. Hatch differentiates itself by offering highly tailored playbooks and ongoing coaching that adapt as a business changes, emphasizing customer success and continuous improvement. Its goal is to boost client revenue and efficiency by delivering practical, evolving engagement plans and hands-on support.

Company Size

201-500

Company Stage

Acquired

Total Funding

$11.1M

Headquarters

Richmond, Virginia

Founded

2016

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Simplify Jobs

Simplify's Take

What believers are saying

  • Hatch reached $25 million ARR in November 2025, up 70% year over year.
  • Dashboard and Conversations Page launched January 2026, deepening operator visibility across agents.
  • Yelp's acquisition adds distribution, capital, and services-business demand immediately.

What critics are saying

  • Yelp owns Hatch now, ending independence and forcing product decisions around Yelp priorities.
  • Hatch was modestly cash-flow negative in November 2025, pressuring integration and hiring discipline.
  • Google, Thumbtack, and ServiceTitan can bundle similar lead tools and commoditize differentiation.

What makes Hatch unique

  • Yelp paid $271.2 million for Hatch on February 2, 2026.
  • ServiceTitan integration syncs jobs and calls every 15 minutes inside operators' workflows.
  • Hatch unifies SMS, voice, and email around real-time lead conversion.

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Benefits

Hybrid Work Options

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

-2%

2 year growth

0%
Hatch
Jan 26th, 2026
New in Hatch: Dashboard + Conversations Page

New in Hatch: Dashboard + Conversations Page. A new level of visibility into your AI agents, human agents, and outcomes - so you can optimize faster and scale smarter. Today marks a big moment for Hatch, and here's why: Across the service industry, AI is driving revenue while reducing operational costs. But the most effective teams aren't replacing humans. They're operating in an AI-forward, human-in-the-loop model. This means that teams need a unified home where humans and AI agents work side by side, and where performance and outcomes can be monitored with total clarity. That said, Hatchify is excited to introduce two powerful updates designed to give teams unprecedented clarity into how their AI CSRs and human agents are performing: the all-new Dashboard and the Conversations Page. Together, they create a unified performance view that's clearer, faster, and more actionable than ever before. These updates aren't just improvements. They represent a shift in how teams can understand and optimize their entire operation inside Hatch. Why Hatchify built these features There are two things customers already love about Hatch. First, Hatch's flexible interface and customizable workspaces make it easy to scale operations while keeping teams efficient. Second, its reporting gives teams clear visibility into AI agent, human agent, channel, and campaign performance, along with appointments and sales. All of the data is accessible, insightful, and built to support growth. But as teams scaled with Hatch - adding new workspaces, expanding workflows, and bringing on more human and AI agents - Hatchify kept hearing the same theme: visibility was getting harder. Leaders wanted answers to simple but important questions: * What's happening across all my workspaces right now? * Are my bots performing well? * Which agents are active and driving results? * What's the actual outcome of the conversations Hatchify is having? * Where should Hatchify focus its improvements? The information existed, but it was scattered. Teams had to bounce between salesboards and scan contact cards to see the full picture. These two new features solve that problem by pulling everything together and adding a higher-level layer of clarity to how teams operate. Introducing Dashboard: your real-time command center The Dashboard is a brand-new, high-level view that pulls together everything happening across your Hatch ecosystem. Instead of piecing together data from different places, you can now open Hatch and immediately understand what's working - and what's not. Dashboard shows: * How many conversations each bot and human agent is handling * Real-time success and disposition rates * Which agents are active, overloaded, or inactive * Where each bot is deployed across campaigns * How bots compare to humans, side by side It's simple, visual, and instant. Whether you're overseeing one workspace or managing dozens, Dashboard gives you the clarity you need in seconds. This is something most platforms require custom reporting for. Now, Hatch gives it to you natively and in real time. Introducing the Conversations Page: One place for every outcome Alongside Dashboard, Hatchify is launching the new Conversations Page, a centralized place to review conversation outcomes from both human agents and AI CSRs. It gives you a clear view of the big picture and makes it easy to dive into the details. On the Conversations Page, you can: * Review how conversations concluded * Understand team performance * Identify where AI may need refinement * See results without digging through individual contact cards This page brings together information that was previously scattered across Hatch, making it the fastest way to understand what's happening at the ground level of your operations. Hatchify is just getting started, and there's more to come for the Conversations Page. Why these updates matter Together, Dashboard and the Conversations Page give teams something they've never truly had before: a unified, real-time performance view of both AI and humans across all workspaces. This means: * Faster insights * Less guesswork * Smarter automation decisions * Better coaching opportunities * Clearer understanding of what drives success * A more cohesive picture of your entire pipeline Hatchify designed these updates with a simple goal in mind: to make clarity effortless. Because when teams can see what's happening, they can improve faster and scale with more confidence. A step forward in the future of conversational AI The service industry is moving decisively toward an AI-forward, human-in-the-loop model, and and teams need the tools to measure and improve both. The launch of Dashboard and the Conversations Page deepens that foundation inside Hatch, creating a more transparent, more intuitive, and more data-driven platform. It's a meaningful step toward the operational infrastructure that will power the next generation of service businesses, and Hatchify is just getting started. Have questions? * Hatch customers, email [email protected], or reach out to your Account Manager here. * Non-Hatch customers, book a demo here!

LinkedIn
Jan 23rd, 2026
SO pumped to share that Hatch has been acquired by Yelp!!! We led Hatch's Series A in early 2021. As soon as we could, we visited Chris and Bill at their first office in Richmond, VA. It's been an… | Lindsey Li | 17 comments

SO pumped to share that Hatch has been acquired by Yelp!!! We led Hatch's Series A in early 2021. As soon as we could, we visited Chris and Bill at their first office in Richmond, VA. It's been an incredible ride ever since. It's difficult to overstate how dedicated and ego-less the entire Hatch team is, starting from the top. The path wasn't linear, especially post foundation models, but they showed up to every challenge with grit and heart. Getting to partner with them has been invigorating, fun, and a huge privilege. A big thank you to Blake Robbins for originally connecting us with Chris and to David Beisel for being such a fantastic partner to the company and co-investor. :) You both are the best and I look forward to many more partnerships together! | 17 comments on LinkedIn

PPC Land
Jan 22nd, 2026
Yelp acquires AI customer platform Hatch for $270M to automate services lead management

Yelp has acquired Hatch, an AI-powered customer communication platform, for approximately $270 million in cash plus $30 million in employee retention payments. The deal marks Yelp's largest AI investment as it seeks to automate lead management for services businesses. Hatch achieved approximately $25 million in annual recurring revenue as of November 2025, representing 70% year-over-year growth. The platform deploys AI agents across SMS, email and voice channels to handle customer communications, scheduling and lead qualification continuously without additional staffing. The acquisition builds on Yelp's services advertising revenue, which reached $879 million in 2024 with 11% year-over-year growth. Hatch will operate as a wholly owned subsidiary following the expected February closing, providing Yelp access to AI automation technology that complements its advertising services.

Shashi
Jan 22nd, 2026
The $300M Patch: Why Yelp Bought Hatch to Fix the "Speed-to-Lead" Leak

The $300M patch: why Yelp bought Hatch to fix the "speed-to-lead" Leak. There is a specific kind of excitement you feel when you meet founders who are solving a problem so obvious that you wonder why it hasn't been fixed yet. Years ago, long before the current generative AI cycle, I drove back from a meeting in Richmond with Chris Bache and Bill Violante, the founders of Hatch. The energy in the car was palpable. Shashi B had been discussing a persistent failure in the marketing funnel: the "lead black hole." As a marketer, I was already dabbling in early automation to analyze leads, but Chris and Bill were building a dedicated engine for it. Their premise was simple but economically profound: sales resources were wasting hours chasing dead ends, while hot leads went cold because no one responded fast enough. Today, that vision was validated at scale. As reported by Yelp Investor Relations, Yelp has entered an agreement to acquire Hatch for approximately $300 million. This deal is not just another tech headline; it is a case study in how AI is moving from "content creation" to "transaction completion." The economics of the "unanswered phone" The service economy runs on a fragile paradox: the people best at doing the work (plumbers, roofers, electricians) are often the worst at managing the intake. If a contractor is on a roof, they cannot answer a Yelp inquiry. According to the press release, Hatch has reached approximately $25 million in annual recurring revenue (ARR) with a 70% growth rate by solving this specific friction point. They use AI to automate the messy "lead-to-quote" process. For Yelp, this is a strategic pivot. They are moving from being a directory where you find a business, to the operating system where the business closes you. Analyst insight: the efficiency dividend. This acquisition targets the "Service Gap" - the time between a customer's inquiry and the business's response. By closing this gap with AI, Yelp isn't just selling ads; they are selling win-rates. In a slowing economy, businesses will pay a premium for tools that ensure they don't lose the customers they already paid to acquire. Why "old AI" Matters. It is important to note that the core value here isn't the flashy "generative" capabilities Shashi B see in ChatGPT, but the pragmatic, analytical AI that Hatch pioneered years ago. The goal is not to write a poem for the customer; it is to recognize intent, qualify the lead, and schedule the appointment. For the founders I met in Richmond, this is the culmination of a clear thesis: automation is only valuable if it saves human time. The drive back that day was filled with optimism because Shashi B knew that sales teams were drowning in administrative noise. Hatch built a life raft. This is a calculated move by Yelp to transition from a "discovery engine" to an "operations engine" for service businesses. While the $300 million price tag makes headlines, the real story is the economic utility: service professionals (plumbers, contractors) lose revenue because they are physically working and cannot respond to leads instantly. By automating that "speed-to-lead" gap with Hatch's AI, Yelp effectively stops revenue leakage for its advertisers, making their platform stickier and more defensible against competitors like Google or Thumbtack. Strategic Question: Are your current AI investments helping you create more content, or are they helping you close more deals? The former builds noise; the latter builds revenue. Works cited. Yelp Inc. "Yelp Accelerates Strategy with Acquisition of AI Lead Management Platform Hatch." Published January 21, 2026. Link

Hatch
Jul 17th, 2025
Hatch Now Integrates with ServiceMinder CRM

Hatchify is excited to announce that Hatch now integrates directly with ServiceMinder, the CRM and operations platform built for franchise organizations in the home services space.