Zeiss

Manufactures high-precision optical instruments and devices

Digital Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeHo Chi Minh City, VietnamNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in Marketing, Communications, Business, or a related field is required.
Two to five years of digital marketing experience is required.
Strong data analysis skills and the ability to turn insights into actionable strategies are required.
Good communication and interpersonal skills are required.
The ability to handle stressful and difficult situations tactfully is required.
Excellent written and verbal communication skills in English are required.
Good commercial sense and business acumen are required.

Responsibilities

Develop and execute comprehensive digital marketing strategies aligned with ZEISS Vision Care's business objectives and brand positioning.
Plan, launch, and optimize multi-channel paid media, email, social, and display campaigns to drive awareness, leads, and conversions.
Manage campaign budgets and allocate resources to maximize return on investment.
Oversee digital content creation with creative teams, ensuring consistency with ZEISS brand guidelines.
Manage and optimize owned digital properties, including websites, landing pages, and email marketing platforms.
Drive social media strategy and community engagement across relevant platforms.
Plan and handle digital campaign collaboration with customers.
Define key performance indicators, track performance metrics, and deliver regular reporting to stakeholders.
Conduct A/B testing and use data insights to improve campaign effectiveness.
Use marketing automation tools and customer relationship management systems to enhance customer journeys.
Set up and manage webinar platforms, including Zoom Video Webinars and Microsoft Teams.
Manage webinar audio/video quality, launch polls, and handle Q&A sessions.
Support speakers with slide formatting, rehearsal coordination, and script timing.
Manage webinar recordings and distribute follow-up materials and surveys to attendees.
Partner with product marketing, sales, and global marketing teams to support integrated go-to-market strategies.
Coordinate with external agencies and vendors to deliver creative assets and media placements.
Support regional teams with digital practices and campaign localization.
Support the design and production of point-of-sale materials, including standees, tent cards, and posters, to enhance in-store customer engagement.
Monitor digital marketing trends, emerging platforms, and the competitive landscape in the optical and vision care industry.
Identify and pilot technologies such as AI-driven personalization and programmatic advertising to improve marketing effectiveness.

Desired Qualifications

Experience in healthcare, medical devices, or B2B2C environments is preferred.
Experience in the medical, optical, or FMCG industry is preferred.
Knowledge of additional languages is a plus.

The position will work closely with Head of Sales and Marketing, Vision Care Vietnam. This position will drive innovative, data-driven marketing strategies that elevate ZEISS Vision Care's digital presence and customer engagement. This role combines strategic thinking with hands-on execution to deliver measurable business impact across digital channels.

Strategy & Campaign Management

·Develop and execute comprehensive digital marketing strategies aligned with ZEISS Vision Care's business objectives and brand positioning

·Plan, launch, and optimize multi-channel campaigns (paid media, email, social, display) to drive awareness, leads, and conversions

·Manage campaign budgets and allocate resources to maximize ROI

Content & Channel Ownership

·Oversee digital content creation in collaboration with creative teams, ensuring consistency with ZEISS brand guidelines

·Manage and optimize owned digital properties (website, landing pages, email marketing platforms)

·Drive social media strategy and community engagement across relevant platforms

·Planning and handling Digital Campaign collaboration with customers

Analytics & Performance

·Define KPIs, track performance metrics, and deliver regular reporting to stakeholders

·Conduct A/B testing and leverage data insights to continuously improve campaign effectiveness

·Utilize marketing automation tools and CRM systems to enhance customer journeys

Webinar Operations & Support

·Platform Management: Set up and manage webinar platforms (Zoom Video Webinars/ MS Teams).

·Technical Production: Managing audio/video quality, launching polls, and handling Q&A sessions.

·Content Collaboration: Support speakers with slide formatting, rehearsal coordination, and script timing.

·Post-Webinar Execution: Manage webinar recordings and distribute follow-up materials/surveys to attendees.

Collaboration & Stakeholder Management

·Partner with product marketing, sales, and global marketing teams to ensure integrated go-to-market strategies

·Coordinate with external agencies and vendors to deliver high-quality creative assets and media placements

·Support regional teams with the best digital practices and campaign localization

·Support design and produce eye-catching POS materials (standees, tent cards, posters) to enhance in-store customer engagement.

Innovation & Trends

·Stay current on digital marketing trends, emerging platforms, and competitive landscape in the optical/vision care industry

·Identify and pilot new technologies (e.g., AI-driven personalization, programmatic advertising) to enhance marketing effectiveness

Education / Professional Certification

Bachelor's degree in Marketing, Communications, Business, or related field. Preferably from the medical/optical /FMCG industry

Experience

2–5 years of digital marketing experience, preferably in healthcare, medical devices, or B2B2C environments

Knowledge / Skills / Other characteristics

Good communication and interpersonal skills

Strong problem-solving skills

Able to tactfully handle stressful and difficult situations

Analytical Ability: Data-driven mindset with ability to translate insights into actionable strategies

Communication: Excellent written and verbal communication skills in English; additional languages a plus. Good commercial sense and business acumen

Your ZEISS Recruiting Team:

Doan Le Thuy Duong, Nguyen Thi Hong Hanh, Sayem Chowdhury

About the Company

Zeiss

Manufactures high-precision optical instruments and devices

ZEISS is a global leader in optics and optoelectronics, serving medical professionals, industrial manufacturers, consumers, and the semiconductor industry. It designs and sells high-precision optical instruments, medical devices, semiconductor manufacturing equipment, and vision care products such as corrective lenses and eye-health services. Its products rely on advanced optics and imaging technologies to deliver accurate inspection, diagnosis, and manufacturing outcomes across healthcare, industrial quality control, consumer optics, and chip fabrication. What sets ZEISS apart is its breadth and depth: a long-standing scale in multiple markets, integrated solutions across optics, imaging, metrology, and precision engineering, and a commitment to sustainability in electricity use and carbon emissions. The company’s goal is to advance optics and optoelectronics by providing reliable, high-quality tools and services worldwide while operating in a sustainable way.

Company size: 5,001-10,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $1.1B
Headquarters: Oberkochen, Germany
Founded: 2001

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