Director, Merchandising
Rothy's
Director, Merchandising
Rothy's
Direct-to-consumer footwear from recycled materials
San Francisco, CA
At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 225 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel.
Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.
At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day.
Always on top of macro trends in the fashion space, members of our Merchandising team ensure we have the right products in the right places at the right time. With exceptional taste and expert analytical and strategic skills, they work closely with cross-functional teams to delight our customers with the products they want—and even the ones they don’t know they want yet.
We are seeking a strategic, consumer-obsessed, and results-driven Director, Merchandising - Women’s Footwear to lead the end-to-end product assortment strategy and execution for our Women’s Footwear business across retail, e-commerce, and wholesale channels. This role will lead the category vision, build compelling and profitable assortments, and drive growth while ensuring alignment with brand positioning and financial objectives.
The Director will partner closely with Design, Product Development, Planning, Production, and Marketing to deliver a best-in-class product offering and a go-to-market strategy that resonates with the modern consumer. This role reports to the VP, Merchandising and is based in our San Francisco office.
Category Strategy: Define and execute the seasonal and long-range merchandising strategy for Women’s Footwear, aligning brand vision, consumer insights, and business goals
Assortment Planning: Build balanced, productive assortments across core and trend categories, ensuring strong pricing architecture and assortment productivity
Financial Ownership: Drive topline and bottom-line performance, managing revenue, margin, inventory, and in-season optimization through lifecycle and product portfolio management
Consumer & Market Insights: Leverage sales data, competitive analysis, and trend insights to identify opportunities and inform product decisions
Cross-Functional Leadership: Partner with Design, Product Development, Planning, Production, and Marketing to execute a successful go-to-market strategy
Channel Optimization: Tailor merchandising strategies to meet the unique needs of retail, e-commerce, and wholesale channels
Leadership & Development: Lead and mentor a team of merchandising professionals, fostering a culture of collaboration, innovation, and data-driven decision-making
8+ years of merchandising experience in the footwear, accessories, or fashion industry
Experience in women’s footwear is a plus
Proven ability and track record in developing and executing merchandising strategies that drive growth and profitability
Strong analytical skills with the ability to translate data into actionable insights
Experience working effectively cross-functionally with Design, Planning, and Production teams
Strong leadership and team development skills, with ability to lead by example with strong people management skills
Excellent communication and presentation abilities
Passion for product and deep curiosity to understand customer trends and behaviors
An entrepreneurial spirit that thrives in a fast-paced and dynamic environment
A proactive approach with a high level of ownership and responsibility for your work
Experience in using product lifecycle management tools, Google suite (sheets and slides), as well as ad hoc tool building a plus
Generous paid time off
401k matching
Comprehensive health plans for you and your family
Supplemental mental health benefits
Monthly wellness reimbursement
Dog Friendly Offices
Employee Discount Program!
$187,000 - $227,000 annually
Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.
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Rothy's designs and sells footwear and accessories that are made from recycled materials, including plastic bottles and ocean-bound marine plastic. The products are offered directly to customers through an online store, rothys.com, with options for women, men, and children, plus gift cards and a referral program. The way it works is simple: materials are recycled into new products (shoes, handbags, and accessories) and sold online, with sizing and styles chosen by the customer to fit everyday use. The company differentiates itself by committing to sustainability—using recycled and ocean-bound plastics—and by maintaining full control over its brand and pricing through a direct-to-consumer model. Its goal is to provide fashionable, comfortable items while reducing environmental impact and encouraging more sustainable fashion.
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