CRM & Campaign Marketing Specialist

About Us
VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 500 employees—and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instruments, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern traders to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.

Your Role
As the CRM & Campaign Marketing Specialist within the Regional Marketing department, you will report to the Marketing Manager and design customer communications and marketing campaigns tailored to different segments, based on customer needs and behavior. 
Your goal is to drive new-customer engagement, active usage among existing customers, and long-term retention. You will have the opportunity to own projects end to end, working closely with local and overseas teams—including Sales, Design, Content, Product, Data, and global marketing—to continuously improve campaign results and the customer experience.

Responsibilities

Member Engagement & Segmented Communication

• Analyze the needs and behavior of customers at different lifecycle stages, and plan programs for acquisition, engagement, win-back, and long-term relationship building.
• Manage communication channels such as email and in-app messaging, ensuring the right message reaches the right segment at the right time.
• Build segmented communication flows, automated messaging journeys, and standard operating procedures to reduce repetitive work and improve the customer experience.

Campaign Planning & Execution

• Own marketing campaigns end to end—from target audience, mechanics, budget, and timeline to creative requirements, pre-launch QA, and post-campaign review.
• Support social media content planning, brand campaign promotion, community engagement, and performance tracking as needed, helping deliver integrated cross-channel campaigns.

Data Analysis & Performance Optimization

• Track campaign reach, engagement, conversion, retention, and cost performance, and build reports.
• Use data to propose adjustments and A/B tests that continuously improve results.

Cross-functional & Partner Collaboration

• Work with Sales, Design, Content, Product, Data, and overseas Marketing teams to deliver member campaigns and partnership initiatives with aligned messaging, execution, and outcomes.
• Support other marketing initiatives, cross-team collaboration, and projects as assigned by your manager in line with business needs.

Requirements

Job Experience & Education

• 3+ years of experience in CRM, member engagement, campaign marketing, user operations, or digital marketing, with at least one project you owned end to end.
• Experience in member engagement, campaigns, or user growth within e-commerce, online platforms, subscription services, gaming, FinTech, or membership-based businesses is a plus.

Technical & Functional Skills

• Solid understanding of customer behavior and segment needs, with the ability to turn business goals into concrete campaign plans.
• Basic data analysis skills and cost awareness; proficient in Excel or Google Sheets, and able to explain campaign results and recommend improvements.
• Hands-on experience with Braze, Salesforce, HubSpot, or other CRM and marketing automation tools is a plus.
• Experience with marketing experiments, customer segmentation, data dashboards, or cross-market campaigns is a plus.

Soft Skills

• Strong project management, cross-functional communication, and problem-solving skills; proactive in tracking progress, spotting risks, and getting things done.
• Clear written Chinese and working-level English for cross-border collaboration.
• Knowledge of financial services or trading platforms is a plus; candidates without industry background are also welcome to apply.

Benefits

What We Offer
As official partners of Newcastle United F.C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreneurship is incentivized and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualized roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

職缺: 會員經營與活動行銷專員
部門: 區域行銷部
地點: 台北松山區

您的角色
身為行銷部門的會員經營與活動行銷專員，您將向行銷主管匯報，從顧客需求與使用行為出發，規劃適合不同客群的溝通及行銷活動，提升新客參與、既有客戶活躍度與長期留存。您將有機會獨立推動完整專案，與國內外團隊緊密合作，包括業務、設計、內容、產品、數據及海外行銷團隊，持續改善活動成果與顧客體驗。

主要工作內容
會員經營與分眾溝通

• 分析不同階段顧客的需求與行為，規劃新客獲取、會員互動、回流及長期關係維繫方案。
• 管理電子郵件、App 訊息等溝通渠道，確保訊息在對的時間觸及對的客群。
• 建立會員分眾溝通、自動化訊息推播及標準作業流程，降低重複工作並改善顧客體驗。

行銷活動規劃與執行

• 從目標客群、活動機制、預算與時程，到素材需求、上線檢查及結案檢討，獨立推動完整行銷專案。
• 依部門及專案需求，協助社群內容規劃、品牌活動宣傳、社群互動及推廣成效追蹤，支援跨渠道行銷活動的整合執行。

數據分析與成效改善

• 追蹤活動觸及、參與、客戶轉換、持續使用與成本表現，並建立報表。
• 根據數據提出調整與測試方案，持續優化活動成效。

跨部門與合作夥伴協作

• 與業務、設計、內容、產品、數據及海外行銷團隊共同推進會員活動與合作企劃，確保溝通、執行與成果一致。
• 配合部門業務發展及主管安排，支援其他行銷企劃、跨部門合作及專案執行相關工作。

成功的樣貌

• 建立了清楚的會員分眾溝通架構與自動化推播流程，新客參與、既有客戶活躍度及長期留存有可衡量的提升。
• 能獨立推動完整行銷專案，從規劃、上線到結案檢討都按時完成，並以數據說明成效與下一步優化方向。
• 與業務、產品、數據及海外行銷團隊建立良好合作關係，成為部門內推動會員經營與活動行銷的可靠夥伴。

職位工作經驗與學歷

• 3 年以上會員經營、CRM（顧客關係管理）、活動行銷、用戶營運或數位行銷相關經驗，曾獨立負責至少一項完整專案。
• 曾在電商、網路平台、訂閱服務、遊戲、金融科技或會員制服務等產業，從事會員經營、行銷活動或用戶成長工作者佳。

專業與技術能力

• 能理解顧客行為及不同客群需求，將業務目標轉化為具體活動企劃與執行計畫。
• 具備基本數據分析與成本概念，熟悉 Excel 或 Google Sheets，能說明活動成效並提出改善建議。
• 使用過 Braze、Salesforce、HubSpot 或其他會員管理與行銷自動化工具者佳。
• 具備行銷實驗、客戶分群、數據儀表板或跨市場行銷專案經驗者佳。

軟實力

• 具備良好專案管理、跨部門溝通與問題解決能力，能主動掌握進度、辨識風險並推進事情完成。
• 具備清楚的中文書面表達能力，並能以英文進行基本的跨國工作溝通。
• 了解金融服務或交易平台產業者佳；沒有相關產業背景也歡迎應徵。

我們提供
身為紐卡索聯足球俱樂部（Newcastle United F.C.）的官方合作夥伴，我們期望打破傳統個人理財的既有界線。以透明、客觀的績效管理文化，持續追求個人與團隊的卓越表現。在這裡，協作與內部創業精神都會受到鼓勵，我們也希望每位同仁都能清楚了解自身角色如何貢獻於公司的策略成果。您將與來自超過 15 個國家、多元文化背景的全球團隊並肩，在這個快速成長的產業中一同成長。

應徵流程

1. 人才招募夥伴初步面談
2. 用人主管面談
3. 二階主管面談