Full-Time

Senior Director

Creative Strategy

Posted on 5/21/2024

SharkNinja

SharkNinja

1,001-5,000 employees

Develops household cleaning and cooking products

Consumer Goods

Senior

New York, NY, USA

Required Skills
Communications
Adobe Creative Suite
Google Analytics
Requirements
  • Bachelor's degree in Marketing, Communications, Design, or related field; Master's degree preferred.
  • 10+ years of relevant work experience.
  • Proven track record of success in a senior creative leadership role, ideally within a fast-paced, dynamic environment.
  • Deep expertise in branding, design, and marketing strategy, with a strong portfolio showcasing creative achievements.
  • Exceptional strategic thinking, analytical skills, and business acumen.
  • Excellent communication, presentation, and interpersonal skills, with the ability to influence and inspire others.
  • Strong leadership skills, with a track record of building and motivating high-performing teams.
  • Proficiency in relevant software tools and platforms, such as Adobe Creative Suite, Google Analytics, and project management systems.
Responsibilities
  • Develop and implement comprehensive creative strategies aligned with the company's overarching goals and objectives.
  • Conduct in-depth market research, competitor analysis, and consumer insights to identify opportunities for innovation and differentiation allowing for clear creative differentiation / white-space.
  • Collaborate with senior executives to define the brand's positioning, messaging, and visual identity.
  • Provide visionary strategic leadership to the creative team, fostering a culture of excellence, collaboration, and innovation through strategy.
  • Set clear strategic creative direction and standards, ensuring consistency and alignment across all brand touchpoints. Ensure the creative strategy ladders up throughout the brand journey.
  • Mentor and develop team members, empowering them to reach their full potential and contribute to the company's success.
  • Lead the development and evolution of the strategic brand identity, ensuring it resonates with target audiences and reflects the company's values and mission.
  • Partner with the Global Creative director to ensure creation of compelling brand assets, including logos, packaging, advertising campaigns, and digital content.
  • Partner with cross-functional teams, including marketing, product development, and sales, to ensure brand consistency and coherence across all channels.
  • Develop and help execute integrated marketing campaigns that drive brand awareness, engagement, and customer acquisition.
  • Collaborate with internal and external stakeholders to define campaign objectives, messaging strategies, and KPIs.
  • Monitor campaign performance and analyze data to optimize creative strategies and maximize ROI.
  • Uphold high standards of creative excellence, craftsmanship, and attention to detail in all projects and deliverables.
  • Champion a culture of experimentation and risk-taking, encouraging team members to push creative boundaries and explore new ideas.
  • Stay abreast of industry trends, emerging technologies, and best practices to inform creative strategy and drive continuous improvement.

SharkNinja stands out as a premier workspace due to its dedicated focus on creating high-quality, user-approved consumer products in cleaning, cooking, and food preparation. This place fosters a culture of innovation and detailed attention to product design and technology, consistently receiving high consumer ratings. Professionals here are part of a progressive environment that thrives on transforming household product categories with exceptional solutions that enhance everyday life.

Company Stage

IPO

Total Funding

$558.6M

Headquarters

Needham, Massachusetts

Founded

1994

Growth & Insights
Headcount

6 month growth

10%

1 year growth

24%

2 year growth

44%
INACTIVE