Full-Time

Lifecycle Marketing Specialist

Modern Health

Modern Health

501-1,000 employees

Comprehensive global mental health platform for employees


Junior

Remote in USA

Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 2+ years in marketing with at least 1 year in a cross-channel CRM role (mobile, email, in-app) for large user customer base
  • Experience running A/B tests and using data & customer insights
  • Experience using Iterable to build and track campaign metrics
  • Strong attention to detail and passion for working in a fast-paced environment
  • An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data
  • A passion for mental health / wellness
Responsibilities
  • Build new lifecycle marketing strategies that increase adoption and engagement
  • Build strategies that touch B2B and B2C customers at key engagement and retention touchpoints
  • Develop, execute, and reiterate experiments across mobile, in-product, and email messaging while looking for improvements for engagement each step of the customer lifecycle
  • Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams
  • Extract learnings from experiments to inform other Customer and User roadmap initiatives
  • Communicate the results of your experiments widely across the org to inform Customer Success, Sales, Partnerships, Product, and other functions on what drives engagement and retention

Modern Health is a comprehensive global mental health solution that offers a wide range of resources for employees' well-being, from one-on-one and group sessions to self-serve digital tools. The company's proprietary matching technology and high-quality service ensure employees receive the right care at the right time, with proven high engagement rates of 20-30%. With a focus on cultural sensitivity and health equity, Modern Health's approach has led to significant cost savings for partner companies, demonstrating its competitive advantage in the mental health space.

Company Stage

Series D

Total Funding

$188.8M

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

2%

1 year growth

8%

2 year growth

23%

Benefits

Health and Wellness - Our benefits are designed to keep you safe and healthy. We’ve got you 100% covered for health, dental and vision insurance.

Professional Development - Make a meaningful difference at a rapidly growing start-up. We also offer every employee an annual professional development stipend, LinkedIn Learning subscription, and WFH stipend.

Family Matters - We celebrate all paths to parenthood by offering the fertility benefit Carrot, 16 weeks parental leave, and a child care stipend. We also offer access to Outschool which provides over 100,000 (and counting!) live, online activities for learners ages 3-18.

Giving Back - We encourage team members to donate their skills and time in their communities, and we match donations to causes several times a year.

Flexible Paid Time Off - Time off is important for rejuvenation and bringing your full self to work. No matter what life throws your way, we want you to have space to do so - guilt free.

Long-Term Planning - All full-time employees are eligible to contribute to a 401(k) plan. We are also proud to offer financial advising services through Origin.