Full-Time

National Account Manager

Convenience

Posted on 11/9/2024

Guayaki Yerba Mate

Guayaki Yerba Mate

501-1,000 employees

Sells yerba mate beverages and products

Food & Agriculture
Consumer Goods

Compensation Overview

$130k - $160kAnnually

+ Sales Commissions + Variable Pay Plans

Senior

Charlotte, NC, USA

Category
Strategic Account Management
Sales & Account Management
Requirements
  • Bachelor's degree in business, marketing, or a related field.
  • Minimum of 5 years of experience in national account management in the beverage industry.
  • Existing relationships with key decision makers and a documented track record of success.
  • Strong negotiation and communication skills.
  • Demonstrated ability to develop and implement successful sales strategies.
  • Ability to analyze sales data and market trends to identify opportunities for growth.
  • Strong organizational and project management skills.
  • Ability to work collaboratively with internal teams and external partners.
  • Proficient in Microsoft Office Suite and CRM software.
  • Proficient in SPINS, IRI, Nielsen.
Responsibilities
  • Develop and maintain relationships with national accounts to maximize sales opportunities and ensure customer satisfaction.
  • Analyze sales data and market trends to identify opportunities for growth.
  • Develop and implement sales strategies to meet or exceed business plan and KPI targets.
  • Negotiate contracts and pricing with national accounts to maximize profitability.
  • Work closely with marketing teams to develop and implement promotional programs and initiatives.
  • Collaborate with internal teams to ensure timely and accurate delivery of products and services.
  • Provide regular reports on sales performance, market trends, and competitive activity.
  • Attend industry events and trade shows to stay current on industry trends and network with key players.
  • Inspire and motivate and distributor network to achieve customer goals and objectives.

Guayaki focuses on yerba mate, a traditional South American drink known for its health benefits and energizing properties. Their products include loose leaf yerba mate, ready-to-drink beverages, and energy shots, which are sold online and through retail partners. Guayaki stands out by promoting a regenerative movement that aims to restore natural systems, rather than just sustain them. They have built strong partnerships with indigenous communities and engage in community events and grassroots marketing through their "Ambacebador" program, which helps spread awareness of yerba mate culture. The company's goal is to not only provide a beverage but also to foster a lifestyle centered around sustainability and cultural respect.

Company Stage

Late Stage VC

Total Funding

$81.8M

Headquarters

Sebastopol, California

Founded

1996

Growth & Insights
Headcount

6 month growth

2%

1 year growth

7%

2 year growth

27%
Simplify Jobs

Simplify's Take

What believers are saying

  • Guayaki won the 2024 Mindful Company of the Year for regenerative business practices.
  • Partnership with LAFC deepens integration in American soccer, expanding brand visibility.
  • The rise of e-commerce in health products boosts Guayaki's online sales potential.

What critics are saying

  • Increased competition from other sustainable functional beverage brands may dilute market share.
  • Growing demand for low-caffeine drinks could impact yerba mate sales.
  • Economic downturns may reduce consumer spending on premium beverages, affecting sales.

What makes Guayaki Yerba Mate unique

  • Guayaki partners with indigenous communities, emphasizing sustainability since 1996.
  • Their regenerative movement focuses on restoring natural systems, not just sustaining them.
  • Guayaki's Ambacebador program uses grassroots marketing to build a loyal customer base.

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