Full-Time

National Account Manager

Convenience

Confirmed live in the last 24 hours

Guayaki Yerba Mate

Guayaki Yerba Mate

501-1,000 employees

Sells yerba mate beverages and products

Food & Agriculture
Consumer Goods

Compensation Overview

$130k - $160kAnnually

+ Sales Commissions + Variable Pay Plans

Senior

Charlotte, NC, USA

Category
Strategic Account Management
Sales & Account Management
Requirements
  • Bachelor's degree in business, marketing, or a related field.
  • Minimum of 5 years of experience in national account management in the beverage industry.
  • Existing relationships with key decision makers and a documented track record of success.
  • Strong negotiation and communication skills.
  • Demonstrated ability to develop and implement successful sales strategies.
  • Ability to analyze sales data and market trends to identify opportunities for growth.
  • Strong organizational and project management skills.
  • Ability to work collaboratively with internal teams and external partners.
  • Proficient in Microsoft Office Suite and CRM software.
  • Proficient in SPINS, IRI, Nielsen.
Responsibilities
  • Develop and maintain relationships with national accounts to maximize sales opportunities and ensure customer satisfaction.
  • Analyze sales data and market trends to identify opportunities for growth.
  • Develop and implement sales strategies to meet or exceed business plan and KPI targets.
  • Negotiate contracts and pricing with national accounts to maximize profitability.
  • Work closely with marketing teams to develop and implement promotional programs and initiatives.
  • Collaborate with internal teams to ensure timely and accurate delivery of products and services.
  • Provide regular reports on sales performance, market trends, and competitive activity.
  • Attend industry events and trade shows to stay current on industry trends and network with key players.
  • Inspire and motivate and distributor network to achieve customer goals and objectives.

Guayaki focuses on yerba mate, a traditional South American drink known for its health benefits and energizing properties. Their products include loose leaf yerba mate, ready-to-drink beverages, and energy shots, which are sold online and through retail partners. Guayaki stands out by promoting a regenerative movement that aims to restore natural systems, rather than just sustain them. They have built strong partnerships with indigenous communities since 1996, emphasizing sustainability and cultural respect. Their business model includes community events and an ambassador program called "Ambacebador," which helps promote yerba mate culture and drive brand awareness. Guayaki's goal is to not only provide a beverage but to foster a lifestyle centered around health, sustainability, and cultural heritage.

Company Stage

N/A

Total Funding

$81.8M

Headquarters

Sebastopol, California

Founded

1996

Growth & Insights
Headcount

6 month growth

0%

1 year growth

7%

2 year growth

27%
Simplify Jobs

Simplify's Take

What believers are saying

  • Winning the '2024 Mindful Company of the Year' award highlights Guayaki's leadership in sustainability and regenerative business practices.
  • The recent $75 million funding round provides significant capital for expansion and innovation.
  • New product launches like Berry Lemonade and Peach Revival demonstrate Guayaki's commitment to diversifying its product line and meeting consumer demand.

What critics are saying

  • Leadership changes, including the appointment of a new CEO, could lead to strategic shifts and potential instability.
  • The niche market of yerba mate may limit growth opportunities compared to more mainstream beverages.

What makes Guayaki Yerba Mate unique

  • Guayaki's commitment to regenerative agriculture and long-standing partnerships with indigenous communities sets it apart in the functional beverage market.
  • Their Market Driven Regeneration™ business model emphasizes positive environmental and social impact, unlike competitors who may focus solely on profit.
  • Guayaki's grassroots marketing approach, including the Ambacebador program, fosters a loyal customer base and enhances brand authenticity.

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