Senior Growth Marketing Manager

<h2><strong>Job Description</strong></h2> <p>As our Senior Growth Marketing Manager, you will uncover, test, and bring to life high-impact growth opportunities across Youfoodz direct-to-consumer ecommerce and product marketing. You will move with speed and agility effortlessly shifting from strategic go-to-market planning and commercial modeling to hands-on campaign execution. <br><br>This is an incredible opportunity to help shape how we evolve our growth playbook across Youfoodz, backed by genuine autonomy, real testing resources, and a team that champions fresh perspectives. We are looking for an entrepreneurial, data-driven marketer with sharp commercial acumen and a deep empathy for our customers, ready to collaborate across top channels, unlock game-changing partnerships, and explore new business ventures from day one. <br><br>This role is based in our Chippendale Head Office, Sydney (hybrid) and reports to the Director of Growth, Youfoodz. </p> <p><strong>You will…</strong></p> <ul> <li>Monitor weekly channel performance against business plans, YoY, and monthly activation, reactivation, and referral targets to optimize media spend and ROI.</li> <li>Manage spend pacing, reallocations, discount structures, promotional campaign execution, and post-release testing and analysis.</li> <li>Steer agency, affiliate, SEO, and partner relationships, ensuring high-quality, brand-aligned creative assets.</li> <li>Own CRO, merchandising, layout, and audits across web and app menus and product pages to improve conversion and maintain accurate customer content.</li> <li>Build and maintain a placement calendar tracking digital campaign opportunities such as banners, in-menu messaging, and newsletter highlights.</li> <li>Identify and scope new channels, commercial models, and growth initiatives, modeling unit economics to expand the addressable market.</li> <li>Own end-to-end go-to-market campaigns and strategies for new products, channels, features, and partnership launches.</li> </ul> <p><strong>You have…</strong></p> <ul> <li>5-10+ years of experience in growth ecommerce marketing, ideally in digital subscription or D2C food and beverage.</li> <li>Proven track record of driving revenue growth, managing promotional calendars, and exceeding targets.</li> <li>Strong data analytics capability, with experience building models, performance dashboards, and managing media attribution.</li> <li>Understanding of conversion rate optimization, user journeys, digital copywriting, and UX best practices.</li> <li>Experience coordinating with CRM, creative, and international cross-functional teams.</li> </ul> <p><strong>What you’ll get in return… </strong></p> <ul> <li>The chance to have a significant impact in a leading global food technology company</li> <li>Flexible working arrangements </li> <li>Egoless environment, constant learning with room for personal growth</li> <li>Free access to Headspace</li> <li>Internal learning & development </li> <li>A diverse and vibrant international environment, with offices in 18 countries</li> <li>Company discount - 70% off HelloFresh & 40% off Youfoodz</li> </ul> <p><strong>Start Date: </strong>Immediately available - Can wait a notice period</p> <p><strong>Duration: </strong>Permanent full time role. You must have the right to work full-time in Australia.</p> <p><strong>Location: </strong>Chippendale Head Office, Sydney (hybrid)</p> <p><strong>Salary: </strong>Competitive salary & employee benefits</p> <p>((#LI-Hybrid)</p>