C

Cowboy

Direct-to-consumer connected electric bikes and services

Senior Accountant

Full-TimeUpdated on 10/15/2026
No salary listed
Mid, Senior
Bachelor's, Master's
Brussels, Belgium
HybridTwo days per week at the Brussels office; based in Belgium.
AccountingFinancial Accounting

About the job

Requirements
  • A Master's or Bachelor's degree in accounting, economics, business administration, or a similar field.
  • At least 3–5 years of work experience in an accounting position.
  • Strong knowledge of General Accounting Principles (BE GAAP).
  • Thorough knowledge of the MS Office package.
  • Must be based in Belgium and available to work on-site at the Brussels office.
  • Fluency in English.
Responsibilities
  • Perform day-to-day accounting activities accurately in collaboration with other Finance team members.
  • Participate in the monthly and quarterly closing process, reporting, and reconciliations.
  • Support the accrual process and provisions.
  • Handle inventory bookkeeping and ensure invoices are correctly booked in line with the P2P process.
  • Manage fixed assets, including regularly reviewing and properly registering depreciation and impairment.
  • Follow up on accounts receivable, including aging reviews, invoicing and credit notes, bad debt, collections allocation, and clearing.
  • Review and book travel and expenses and ensure internal policy is followed.
  • Manage cash, including payments, cash allocation, and cash flow monitoring.
  • Participate in the external audit process.
  • Coordinate statutory (BE GAAP) and tax compliance.
  • Assist other Finance team members with accounts payable and financial-process automation and the establishment of internal controls.
  • Handle ad-hoc requests and projects as needed.
Desired Qualifications
  • VAT knowledge.
  • Knowledge of Odoo.
  • Any language in addition to English.

About the company

Cowboy designs and sells connected electric bikes for urban commuters. They use a direct-to-consumer online model complemented by test-ride locations, service centers, and a subscription-based Cowboy Care for maintenance, insurance, and accessories. The bikes have a lightweight frame with a removable battery, a carbon belt drive, integrated lights, and a mobile app that provides a secure digital key, GPS theft protection, ride data, and route navigation, plus AdaptivePower that adjusts motor output automatically. They stand out through their design language, modular hardware, and social/environmental focus (B Corp certification in 2022), while controlling branding and customer experience via direct sales and retail presence, with a goal to make e-bikes a mainstream transport option.

Company Size

201-500

Company Stage

Acquired

Total Funding

$147.1M

Headquarters

City of Brussels, Belgium

Founded

2017

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Simplify's Take

What believers are saying

  • September 9, 2026: Cowboy says it is back and adding 50 shops soon.
  • ReBirth restarted production in January 2026 and is clearing backlog, restoring spare parts, and shortening deliveries.
  • France expansion uses ReBirth’s 95 Oxygen stores, 10 Ovelo stores, and 500 dealers.

What critics are saying

  • Cowboy’s 2024 report showed €21 million losses, €56 million debt, and negative €43 million equity.
  • The May 2025 C4 ST MR recall exposed frame failures after 2,500 kilometers and damaged trust.
  • ReBirth owns 80% after a rescue; failure to hit 2027 breakeven can trigger another collapse.

What makes Cowboy unique

  • Cowboy combines connected-bike software, with Connect games, theft alerts, and crash detection.
  • Brussels design team and ReBirth manufacturing network separate product development from industrial execution.
  • Its minimalist, lightweight e-bikes still target urban commuters who value style, app integration, and convenience.

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Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
Daily Education
Dec 20th, 2025
Cowboy saddles up with a new owner

Another independent rides off into the sunset. | Image: Cowboy The Brussels-based electric bike company has officially closed its deal to be acquired by ReBirth Group Holding, which also owns...

De Tijd
Dec 18th, 2025
Cowboy acquired by French industrial group ReBirth, CEO Adrien Roose departs

Brussels-based e-bike manufacturer Cowboy has been acquired by French industrial group ReBirth. The takeover marks the departure of Cowboy's chief executive officer and co-founder Adrien Roose from the company. No financial details of the transaction have been disclosed.

The Verge
Dec 18th, 2025
Cowboy e-bikes acquired by ReBirth for €15M to restart production after near-bankruptcy

Brussels-based electric bike company Cowboy has been acquired by ReBirth Group Holding, which owns cycling brands Peugeot, Gitane and Solex. The deal includes undisclosed funding from ReBirth and €15 million from existing shareholders. The funding will restart production and address a backlog of spare parts. ReBirth is the parent of Re-cycles, the French manufacturer that took over Cowboy's e-bike assembly operations earlier this year. Cowboy faced significant challenges in 2025, including delayed deliveries and repairs, and a costly frame recall that brought the company close to bankruptcy. The company's design, engineering and software teams will continue operating independently from Brussels, though founder and chief executive Adrien Roose has departed.

The Bulletin
Oct 5th, 2025
Cowboy saved by €15M Rebirth takeover

Brussels-based e-bike company Cowboy was saved from bankruptcy by a takeover from French e-mobility firm Rebirth, which invested €15 million and acquired an 80% stake. Rebirth plans to cut costs and expand Cowboy's retail presence. Cowboy is projected to lose €8-10 million this year with a turnover of €20-22 million, aiming to break even by 2027 with €40 million turnover. Original investors lost most of their investment, retaining only 20% of the company.

De Tijd
Sep 25th, 2025
ReBirth acquires Cowboy for €15M investment

French conglomerate ReBirth is acquiring the struggling Brussels-based e-bike brand Cowboy. ReBirth is investing €15 million in the rescue, securing an 80% stake in Cowboy.