J

J/PR

Senior Publicist

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • A college degree or comparable experience is required.
  • At least 3–5 years of public relations experience in travel, hospitality, tourism, culinary restaurant, or consumer lifestyle arenas is required.
  • Hotel, restaurant, and media references are required.
  • Strong and proven relationships with local, regional, and national media contacts are required.
  • Ability to travel for client needs is required.
  • Computer skills, including Word, Excel, and PowerPoint in a Microsoft Windows environment, are required.
  • Strong oral and written communication skills are required.
  • Interpersonal skills are required; hospitality-environment experience is a plus.
  • Time management and organizational skills are required.
  • Ability to identify and resolve problems in a timely manner is required.
  • Strong knowledge of media and news cycles is required.
  • Ability to thrive in a deadline-driven environment is required.
  • Strong understanding of Facebook, Twitter, and Instagram is required.
  • Strong understanding of influencer relations and engagement is required.
  • A valid passport for international travel is required.
  • Applicants must possess work authorization for the country in which they are applying that does not require employer visa sponsorship.

Responsibilities

  • Serve as the day-to-day client go-to and proactively manage client needs and expectations.
  • Lead portions of client calls.
  • Lead smaller accounts with senior leadership oversight as needed.
  • Assist with strategy, planning, implementation, and evaluation of public relations activities.
  • Contribute to creative brainstorming, program development, and pitch development.
  • Build relationships with destinations, convention and visitors bureaus, and tourism offices in markets that serve clients.
  • Nurture editor, writer, and freelance contacts for agency clients and create new relationships through ongoing introductions and targeted pitches.
  • Conduct at least two media meetings each month by phone, virtually, or in person, and serve as a trusted source of media knowledge for teams.
  • Use media contacts to secure top-tier national press and features for clients.
  • Conduct proactive media relations, including pitching, organizing media and influencer visits, and reviewing and approving media lists.
  • Review newspapers, magazines, broadcasts, blogs, and digital content to identify new angles, editors, and contributors and build relationships with them.
  • Organize pitch priorities and assign and oversee team members’ pitch progress with account leadership support.
  • Coordinate in-person media meetings with journalists on location.
  • Secure and host media and influencers on press trips, media appointments, and events.
  • Oversee the workflow of junior team members.
  • Plan 90-day and annual plans to support client goals and key performance indicators.
  • Lead junior team members through projects to meet goals and key performance indicators.
  • Secure meetings with relevant brands that may impact client goals.
  • Network through outside organizations to create professional connections.
  • Attend conferences, workshops, and events on behalf of the agency to support learning and represent the agency.

Desired Qualifications

  • Experience in a hospitality environment is a plus.

About the Company

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