Full-Time

Digital Account Director

Highwire

Highwire

51-200 employees

Strategic communications agency for disruptive industries

Consulting

Senior

Cambridge, MA, USA

Required Skills
Social Media
SEO
Smartly
Marketing
Requirements
  • 7+ years of client facing social media experience (B2B experience preferred)
  • Agency experience is a plus
  • Demonstrable success at securing new business and increasing client revenues
  • The ability to quickly and smartly adjust digital strategy, voice and tone based on client and audience
  • The ability to take initiative, keep organized and handle multiple projects at once
  • Strong strategic client consultancy skills gained in an agency environment
  • Well-versed in social media and content marketing as an important awareness and lead generating element in the PR and Marketing mix
  • Experience running both paid and organic social campaigns from a content perspective
  • Some experience with SEO/SEM strategy desired, but not essential
  • Track record of retention and the profitable growth of existing accounts
  • Demonstrate strong leadership skills and aptitude to develop and motivate a team
  • The ability to provide social input on PR campaigns as well as broader marketing strategy
Responsibilities
  • Be familiar with required deliverables, contracted service levels and client expectations on each of your accounts
  • Always anticipate client needs - ask the questions which put us one step ahead and keep teams on track to meet client goals and objectives
  • Ensure our collective work product is high quality. Serve as final or near final approver for day-to-day work
  • Keep a close eye on team hours against planned capacity, proactively communicate/work with team leads and members to anticipate account overages, take action to remedy them early, and plan ahead for underages
  • Take the lead on client calls - placing the emphasis on ‘take’ by being proactive, making recommendations before being asked and constantly remaining a step ahead of the situation
  • Provide proactive strategic counsel and recommendations for program optimization and growth, including creative activations, channel/content strategy adjustments, influencer partnership concepts and more
  • Support the vetting of new business opportunities within practice groups
  • Participates in new business proposals and proactive outreach efforts
  • Contribute to social and influencer ABM content development
  • Be a patient coach to teammates and direct reports
  • Support teams by managing up and down
  • Help the team effectively prioritize responsibilities based on impact, timelines, workflow, and client goals
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead the team by example

Highwire stands out as a modern communications agency that leverages its roots in journalism and Silicon Valley to deliver meaningful business results through strategic and informed communication programs. The company's commitment to inclusivity and diversity fosters a rich work environment where every employee is valued and encouraged to contribute. Highwire's expertise spans across technology, healthcare, financial services, and cybersecurity sectors, making it a versatile partner in crafting compelling brand stories.

Company Stage

N/A

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

1%

1 year growth

7%

2 year growth

24%
INACTIVE