Do you want to empower organizations to fairly and equitably hire, promote, retain and compensate their employees? Syndio is a Series-C technology company committed to fairness in the workplace. Fueled by investments of $83M from Bessemer Ventures, Voyager Capital and social change organization Emerson Collective, Syndio is investing in growing our team and products.

This is a critical moment when organizations are looking for ways to take tangible action to fight gender and racial bias, and we believe creating diverse and inclusive workplaces for all starts with workplace equity.

About the role

The Director of Demand Generation will play a critical role in developing and executing our demand generation strategy to drive pipeline growth, increase brand awareness, and support revenue goals. This individual will lead a team responsible for creating, managing, and optimizing multi-channel marketing campaigns across various platforms. The ideal candidate is data-driven, analytical, and has experience in B2B marketing, preferably within SaaS or technology sectors. We are looking for a creative thinker who is not afraid to challenge the status quo and bring fresh, innovative ideas to the table.

Why you’ll love it here

• Strategy Development: Develop and execute a comprehensive demand generation strategy aligned with the overall marketing and sales goals to drive qualified leads and pipeline growth. Innovate new approaches to market and explore untapped opportunities.
• Innovation and Experimentation: Drive a culture of innovation by encouraging new ideas, testing creative approaches, and leveraging cutting-edge tools and technologies to stay ahead of market trends.
• Campaign Management: Oversee the creation, implementation, and optimization of multi-channel campaigns, including email marketing, content marketing, webinars, paid search, social media, and account-based marketing (ABM). Encourage experimentation and creative thinking within the team to push the boundaries of traditional marketing.
• Team Leadership: Manage, mentor, and grow a high-performing demand generation team, fostering a culture of creativity, innovation, collaboration, and continuous improvement.
• Data-Driven Optimization: Utilize analytics tools to measure, report, and analyze campaign performance. Use data insights and innovative thinking to make strategic adjustments and optimize for maximum ROI.
• Collaboration: Work closely with the sales team to align on lead generation, lead scoring, and lead nurturing strategies, ensuring marketing efforts are effectively driving pipeline growth and accelerating sales cycles.
• Content Strategy: Collaborate with the content team to develop creative content strategies that support demand generation initiatives and align with buyer personas and customer journeys.
• Budget Management: Develop and manage the demand generation budget, ensuring cost-effective allocation of resources to achieve marketing and business objectives.

• Experience: Several years of experience in demand generation or digital marketing, with leadership experience, preferably in a B2B SaaS or technology environment.
• Proven Track Record: Demonstrated success in developing and executing innovative demand generation strategies that drive significant pipeline growth and revenue, with a passion for creativity and new ideas.
• Analytical and Creative Skills: Strong analytical and creative problem-solving skills, with the ability to interpret data, think outside the box, and make data-driven decisions.
• Leadership: Strong leadership and people management skills, with a proven ability to lead, inspire, and cultivate a creative and innovative team.
• Communication: Excellent written and verbal communication skills, with the ability to present complex data, insights, and creative ideas to senior executives.
• Strategic Thinking: Highly strategic, with the ability to balance short-term wins with long-term growth initiatives and a willingness to challenge conventional thinking.
• Adaptability: Comfortable working in a fast-paced, high-growth environment with the ability to manage multiple projects simultaneously.
• *Must be located in Greater Seattle

At Syndio, we’re building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we’d love to talk with you even if you don’t 100% meet the "about you" listed here. We don’t expect anyone to have all the answers, as long as you’re willing to learn and grow with us.

Employees joining the Syndio team at this early stage of growth will impact this critical social issue and support a growing customer base (including Nordstrom, General Mills, Match Group, and others) to take tangible action on workplace fairness. 

Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age.