Full-Time

Shift Lead

Posted on 9/17/2025

Black Rifle Coffee

Black Rifle Coffee

501-1,000 employees

Patriotic, veteran-owned direct-to-consumer coffee

No salary listed

Plano, TX, USA

In Person

Category
Retail (2)
,
Required Skills
Customer Service
Requirements
  • 3+ years experience in QSR, customer service, retail, or hospitality environment
  • Excellent customer service skills
  • Ability to lead and motivate a team
  • Ability to multitask and prioritize work of self and others in a fast-paced environment
  • Experience with cash handling and safety and security
  • Demonstrated track record of coaching & developing others
  • Competency in written & verbal communication
  • Basic computer skills
  • Ability to work a flexible schedule (i.e. early mornings, nights, weekends, holidays)
Responsibilities
  • Delivers exceptional customer service
  • Executes store operations during scheduled shifts. Organizes opening and closing duties as assigned.
  • Provides clear, specific, and timely coaching and feedback to associates to ensure adherence to all company policies and procedures as well as emphasis on the customer experience.
  • Proactively responds to customer and store needs: escalates feedback & concerns to store management.
  • Prepares quality beverages and food products according to BRCC standards.
  • Follows health, safety and sanitation guidelines for all products.
  • Responsible for scheduling and covering breaks and meals of floor staff.
  • Assists with other duties as directed by General Manager.
Desired Qualifications
  • 2+ years of retail supervisory experience preferred

Black Rifle Coffee Company creates and sells coffee products and branded lifestyle merchandise with a strong focus on American patriotism and support for the military, veterans, and first responders. It operates primarily through direct-to-consumer e-commerce, with a growing network of physical coffee shops and retail locations. Its product lineup includes various roasts, blends, single-origin coffees, and ready-to-drink canned coffee, plus accessories and equipment, often offered via a subscription service. The company’s coffee and merchandise are designed to engage a loyal community around pro-military values, not just a beverage. Compared with typical coffee brands, BRCC stands out through its explicit brand identity and community-driven model, leveraging a direct-to-consumer approach and a lifestyle branding strategy. The goal is to support veterans and first responders while expanding its brand reach and retail footprint.

Company Size

501-1,000

Company Stage

IPO

Headquarters

Salt Lake City, Utah

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Analysts project 183% upside to $2.50 price target with 30% EBITDA growth guidance for 2026.
  • Former Coca-Cola and Red Bull executives strengthen RTD and commercial expansion capabilities.
  • Packaged coffee revenue grew 31.1% in 2025, significantly outpacing broader category performance.

What critics are saying

  • Gross margins collapsed 610 basis points to 32.1% in Q4 2025 from tariffs and commodity costs.
  • Direct-to-consumer revenue declined 5% annually in 2025, signaling subscriber fatigue and saturation.
  • EBITDA fell 40% year-over-year in 2025 despite 31% packaged coffee growth, indicating operational leverage failure.

What makes Black Rifle Coffee unique

  • Veteran-founded brand with 180,000+ DTC subscribers generating two-thirds of segment revenue.
  • Outperformed US coffee category 36.7% YoY growth versus 13.2% category rate in Q3 2025.
  • Land-and-expand retail strategy achieved 54.9% ACV distribution with improving grocery velocity.

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Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Yahoo Finance
Mar 3rd, 2026
BRC Inc posts 31% packaged coffee growth despite 610 basis point margin decline in Q4 2025

BRC Inc reported mixed Q4 2025 results, with packaged coffee revenue growing 31.1% for the year, significantly outpacing the broader category. Fourth-quarter packaged coffee sales rose 34%, whilst retail distribution expanded to 54.9% ACV. However, gross margins declined 610 basis points year-over-year to 32.1% in Q4, impacted by commodity costs and tariffs. EBITDA fell over 40% for the year, though the fourth-quarter decline was limited to 2%. Direct-to-consumer revenue declined 5% annually. The company reduced total debt by over $30 million in 2025. For 2026, BRC expects at least 7% revenue growth to approximately $425 million, gross margins between 34-36%, and EBITDA growth of at least 30% from $21.4 million in 2025.

World Coffee Portal
Sep 17th, 2025
Black Rifle Coffee adds RTD expertise to Board of Directors

Utah-based Black Rifle Coffee Company has added former Coca-Cola executive Melvin Landis to its Board of Directors.

World Coffee Portal
Jun 20th, 2025
Black Rifle Coffee appoints new Chief Financial Officer

Utah-based Black Rifle Coffee Company has appointed former Raybern Foods and Bulletproof executive Matthew Amigh as its new Chief Financial Officer, effective 7 July 2025, as it devises a return to annual revenue growth.

World Coffee Portal
Mar 31st, 2025
Black Rifle Coffee Company appoints new Chief Commercial Officer

Evanoff joins Black Rifle from Red Bull, where she served as Senior Vice President of Sales from November 2022.

INACTIVE