Create Wellness

Provides daily creatine gummies by subscription

Performance Creative Strategist

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeNew York, NY, USA

About the Job

Requirements

Have 2–4 years of experience in performance creative, creative strategy, or paid social; experience at a direct-to-consumer brand or agency is ideal.
Demonstrate the ability to write and brief high-performing advertising creative.
Have strong analytical instincts to interpret creative reports and decide on next steps.
Have experience working with user-generated content creators and/or influencer-led content.
Have deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances.
Communicate effectively in writing through clear, sharp briefs, copy, and internal decks.

Responsibilities

Own the creative testing roadmap across Meta, TikTok, connected TV, and YouTube.
Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles.
Translate performance data into actionable creative briefs for internal teams and creators.
Identify winning patterns and build frameworks for scaling proven concepts.
Stay current on platform trends, ad formats, and creative benchmarks.
Brief, select, and guide creators on performance-first content, including hooks, pacing, calls to action, and messaging.
Review creator deliverables through a performance lens before they go live.
Build and maintain a library of winning creative frameworks by creator type, platform, and audience.
Partner with the Growth Manager to analyze creator performance and identify what scales.
Connect growth and brand teams, ensuring creative output is on-brand and built to perform.
Work with the creative studio to manage production timelines and ensure assets are ready to test.
Work with video editors and designers to iterate quickly on top performers.
Maintain a living creative learnings document that informs future strategy.
Analyze creative performance at the hook, format, and narrative level.
Pull and synthesize data from Meta, TikTok, and YouTube to surface what is working.
Build and maintain a creative scorecard to track performance across active tests.
Present findings and recommendations in clear, actionable formats.

Desired Qualifications

Experience at a health, wellness, or supplement brand.
Comfort writing short-form ad copy in addition to briefing it.
Exposure to connected TV or YouTube performance creative.
Strong comfort using artificial intelligence tools to accelerate creative iteration and research.
Experience with creator whitelisting and paid amplification workflows.

Performance Creative Strategist

Create Wellness, Inc. · New York, United States · — · Posted 2026-07-28

Workplace: on_site

Description

We’re hiring a Performance Creative Strategist to sit at the intersection of creative and media — someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions.

This role is for someone who:

Has a strong creative eye and a performance mindset
Obsesses over what makes content stop the scroll and convert
Knows how to translate data into a creative brief
Experience building diverse UGC pipelines
Thrives in a fast-moving, test-and-learn environment

You’ll own the creative strategy layer across paid social, creator-led advertising, and video — working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works.

What You’ll Do

Creative Strategy & Testing

Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube
Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles
Translate performance data into actionable creative briefs for internal teams and creators
Identify winning patterns and build frameworks for scaling proven concepts
Stay ahead of platform trends, ad formats, and creative benchmarks

Creator & UGC Content

Brief, select and guide creators on performance-first content — hooks, pacing, CTAs, messaging
Review creator deliverables through a performance lens before they go live
Build and maintain a library of winning creative frameworks by creator type, platform, and audience
Partner with the Growth Manager to analyze creator performance and identify what scales

Cross-Functional Creative Operations

Serve as the connective tissue between growth and brand — ensuring creative output is both on-brand and built to perform
Work with creative studio to manage production timelines and ensure assets are ready to test
Work with video editors and designers to iterate quickly on top performers
Maintain a living creative learnings doc that informs future strategy

Analytics & Insights

Analyze creative performance at the hook, format, and narrative level
Pull and synthesize data from Meta, TikTok, and YouTube to surface what’s working
Build and maintain a creative scorecard to track performance across active tests
Present findings and recommendations in clear, actionable formats

Requirements

What You Bring

2–4 years of experience in performance creative, creative strategy, or paid social — ideally at a DTC brand or agency
Demonstrated ability to write and brief high-performing ad creative
Strong analytical instincts — you can read a creative report and know what to do next
Experience working with UGC creators and/or influencer-led content
Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances
Strong written communication — briefs, copy, and internal decks that are clear and sharp

What We’re Looking For

You think about creative as a performance lever, not just aesthetics
You can move from insight to brief to live asset quickly
You’re as comfortable in a spreadsheet as you are in a creative doc
You have strong opinions about what makes content work — and you back them with data
You’re a clear communicator and a strong cross-functional partner
You care about building systems, not just shipping one-off assets

Nice to Have

Experience at a health, wellness, or supplement brand
Comfort writing short-form ad copy in addition to briefing it
Exposure to CTV or YouTube performance creative
Strong comfort using AI tools to accelerate creative iteration and research
Experience with creator whitelisting and paid amplification workflows

Benefits

Competitive compensation including salary and equity
Fully-paid health, dental, 401K, and vision insurance
Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You'll Love Working Here:

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.

Apply

Apply at Create Wellness, Inc.

About the Company

Create Wellness

Provides daily creatine gummies by subscription

Create Wellness makes creatine monohydrate gummies for daily use to support health outcomes. The gummies are designed to be an easy, enjoyable way to add creatine to a daily routine, targeted at health-conscious individuals. Its product works as a daily supplement delivered through a subscription service that automatically ships, ensuring consistent dosing. Subscribers receive exclusive perks such as early access to new products, promotions, and surprise perks, with revenue coming from subscription plans and direct sales (including limited-edition merchandise like unisex tri-blend T-shirts). The company differentiates itself through its blend of science-backed creatine supplementation and a convenient, habit-forming delivery model, along with product innovation and exclusive benefits. Its goal is to help 100 million Americans regularly take creatine by 2030.

Company size: 51-200
Company stage: Series B
Total funding: $25M
Headquarters: New York City, New York
Founded: 2022

Recently Posted Jobs

Explore more opportunities at Create Wellness

See more jobs