Marketing Specialist – Lead Generation - Multiple Teams

Job Description

Primary Responsibilities    

This role provides dedicated marketing support to the Australian Environmental business, working closely with business development, operations and technical teams while aligning with SGS brand and corporate marketing requirements. Deliver the day-to-day marketing program for SGS Australia’s Environmental business. The role supports the translation of business priorities into practical campaigns, content, digital activity, events and sales enablement that build market visibility, generate and nurture opportunities, and improve customer engagement. As the dedicated marketing point of contact for Environment, the role manages priorities, provides clear visibility of the marketing work pipeline and coordinates with Corporate Marketing and other resources where specialist support is required.

Qualifications

Specific Responsibilities   

The successful candidate will be responsible for some or all of the below as determined by the position’s Manager.

Marketing Planning & Business Partnership

Coordinate with the Business leaders, Sales and Customer Service teams, business and operations and technical specialists to execute the Environmental marketing plan.

Maintain a prioritised marketing activity pipeline, agreed deliverables and clear status reporting for business stakeholders.

Support growth priorities, new services, market changes and technical capabilities with targeted marketing activity.

Coordinate with Corporate Marketing and relevant other teams to ensure campaigns and materials align with SGS standards and wider initiatives.

Campaigns, Lead Generation & Market Development

Propose, execute and evaluate targeted campaigns across priority Environmental markets and services.

Support lead generation and customer acquisition activities in collaboration with business development teams.

Draft campaign briefs, target audiences, value propositions, calls to action and follow-up activities for approval; execute once approved.

Monitor campaign performance and provide practical recommendations to improve effectiveness.

Content, Digital & Brand

Coordinate marketing content including LinkedIn/social posts, EDMs, web content, news articles, case studies, brochures, flyers, capability material and client communications.

Maintain relevant Environmental website and internal marketing content and coordinate updates with appropriate support teams.

Ensure SGS brand consistency and quality across all Environmental marketing collateral and communications.

Work with technical specialists to convert complex Environmental services into clear, customer-focused messages.

Events, Conferences & Market Presence

Coordinate marketing support for conferences, sponsorships, webinars, client events and industry activities, including promotion, collateral and post-event follow-up.

Help build an annual calendar of priority industry events and marketing activities aligned with business growth objectives.

Coordinate suppliers and internal stakeholders where required for event and campaign delivery.

Sales, Tender & Client Support

Provide marketing support for strategic tenders, proposals, presentations, capability statements and key account initiatives.

Develop and maintain a library of reusable customer-facing collateral that supports business development teams.

Support the implementation of customer experience initiatives, surveys and client communications relevant to the Environmental business.

Measurement, Governance & Continuous Improvement

Maintain visibility of requests, priorities, due dates and delivery status so the business can actively manage demand and capacity.

Track appropriate marketing measures such as campaign engagement, leads, digital performance, event outcomes and delivery against the marketing plan.

Identify opportunities to standardise templates, reuse content and improve marketing workflows and turnaround times.

Operate in accordance with SGS policies, brand requirements, Code of Integrity and applicable HSE and quality requirements.

• Be compliant with all SGS Health, Safety, Environment, Quality, HR and other applicable policies and procedures.
• Be granted sufficient authority to achieve the responsibilities of the role in accordance with relevant SGS authority policies.
• Take reasonable care for own health and safety and that of others, and comply with lawful safety instructions and reporting requirements.

Additional Information

Profile

• Bachelor’s degree in in Marketing, Communications, Business or a related discipline is preferred..
• Min 4 years of experience in a marketing, digital marketing, communications or business-facing marketing role.
• Demonstrated experience delivering campaigns, digital content, marketing collateral and events.
• Experience working directly with business stakeholders and managing competing priorities and deadlines.
• B2B marketing experience is preferred; experience in technical, scientific, environmental, industrial or professional services would be advantageous.
• Experience supporting lead generation, customer acquisition, proposals or sales enablement would be advantageous.
• Excellent written and verbal communication skills in English (B2+ or C1).

Required Skills

• Strong written communication and content development skills, with the ability to translate technical information into clear customer messages.
• Practical digital marketing capability, including social media, EDM and web content management.
• Strong stakeholder management, organization and project management skills.
• Ability to work autonomously, prioritize a varied workload and deliver to agreed deadlines.
• Hybrid work arrangement may differ depending on affiliate country, should be amenable to be onsite for 2 to 6 months.